KOZAZA, Book Homes in Korea! We are all networked. It is time of Offline Internet. We can share our life through the Offline Internet. The Sharing Economy will become The Economy around 2050 as Jeremy Lifkin pointed out. KOZAZA is joining this trends leading the home sharing market place as the hospitality network platform in Korea.

1. Offline Internet
Sharing Economy
@josanku @kozaza

2. BOOK HOMES IN KOREA

3. 42
17
13
17
11
9.6
Uber App > skt + kt + lg u+
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4. The Networked Society

5. IoEinternet of everything
people
things
data
process
cisco: goo.gl/udGkYd
1996
BOOK HOMES IN KOREA

6. Invisible
Internet
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7. Technologies Empower People
BOOK HOMES IN KOREA

8. Why Software Is Eating The World
WSJ, 2011- By Marc Andreessen
http://goo.gl/XOueMBOOK HOMES IN KOREA

9. LIFE 2.0
web2.0
Atoms, Space,Time, Money, Skill
Bits
IoE
Technologies
Participate
Share
Open
Power to
the People
Sharing Economy
BOOK HOMES IN KOREA

10. Online Internet
20151995 2035
Offline Internet
o2O
INFOMRATION LIFE
Web2.0 Life 2.0
+ TrustParticipate, Open, Share
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11. Internet
Offline
Internet
Intenet of Everything
Sharing Economy = Offline Internet
Sharing Economy will Evolve as the Internet Does
BOOK HOMES IN KOREA

13. 2050 21002015
Capitalism
50:50
Sharing Economy Becomes Economy
Jeremy Rifkin 2014
Sharing
Economy
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14. Two Days
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15. BOOK HOMES IN KOREA

16. 정의
DefinitionBOOK HOMES IN KOREA

17. 소유 대신 공유 중심의 경제활동 및 사회현상이다.
공간, 기능, 물건, 돈을 포함한 모든 가치를 대상으로 한다.
시민이 경제의 주체로서
생산, 소비, 금융, 학습 및 생활에 변혁을 일으키고 있다.
사람들이 필요한 것을 회사 대신에 서로에게 구한다.
유휴자원 공유에서 시작해서
이제는 새로 만들어서 공유한다.
공유경제
Sharing Economy
Collaborative Economy, Collaborative Commons
[ Circular, Peer, P2P, Access, People ] Economy
BOOK HOMES IN KOREA

18. FEATUREASBOOK HOMES IN KOREA

19. I NEED I HAVE
연결 CONNECT
경제적 ECONOMIC
쉽게 EFFICIENT
믿고 TRUST
Technologies
SNS: The Networked Society
WE SHARE
Sharing the Idle Resources
Among People: Sharing Becomes Economy
1
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20. Idle
Capacity Value
ME
Ownership
유휴자원에 경제적 가치 부여
Turn Idle Capacity to Value
WE
Sharing
More Stuffs
Widly
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21. CONSUME
PRODUCE
DISTRIBUTE
Share
Share
Share
Human and
Physical Assets
2시민중심 경제: 시민중심 경제
Of The People, By The People, For The People
제품생산
금융
교육
에너지
BOOK HOMES IN KOREA

22. People More Empowered
Company, Factory, College, Bank, Generator
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23. 1% 99%
Capitalism Sharing
Economy
BOOK HOMES IN KOREA

24. Access
Through Sharing
Ownership
Exclusinve
On Demand
3Always
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25. ShareOwn Access
Own, Share, Access
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26. Identity
Reputation
Identity
Reputation
Trust
Network
Insurance
Escrow
Emergency Service
Identity verification
Credit card
4
Participation
Big Data
Trust Algorithm
Trust Replace the Regulation
Connected Society and Technologies
BOOK HOMES IN KOREA

27. Reputation Economy
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28. 5Value Shift
Ownership=Me?
Money=Happy? Environment
Community
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29. DRIVERS

30. Economy
VALUE
Y
Convinence
Asset-free Lifestyle
TECH
편의성
다양한 선택
접근성
편리성,효율, 신뢰
환경, 공동체
MONEY
GENERATION

31. IMPACT

32. Get Extra Money and Save Money
1Economic Value
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33. 6억3천2백만불의 경제유발 효과
6천개의 일자리 창출 효과
평균 6.4일을 머물고 평균 880불 씀 (호텔투숙객은 3.9일, 690불)
82%가 맨하탄 중심가 이외의 곳에 위치 (1/6의 수익 창출)
전형적인 호스트들은 일년동안 약 7,530 달러의 수익
Boost Local Enonomy
뉴욕 경제 유발효과: 6억 3천만불
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34. Industrial
Market
Economy
Sharing
Economy
Sustainable Growth of Economy
기존 경제 효율화와 새로운 경제 성장
By Dr. Kyutae Lim
Effective
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35. By Simone Cicero
Effectiveness of Economy
Disintermediation
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36. 새로운 사업기회
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37. New Businesses
Supporting Service Ecosystem for Home Sharing
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38. Number Produced
Unit
Cost
Physical Goods
Digital Goods
한계비용 제로: Near Zero Marginal Cost
Disrupting Incumbances: Texi and Hotel
BOOK HOMES IN KOREA

39. http://www.ted.com/talks/view/lang/en//id/1572
BOOK HOMES KOREA
일자리 창출

40. 2지구자원 절약과 환경보호
Save Natural Resources and Protect Environment

41. 공동체
Trustful Society
3

42. Offline
Sharing
offline trustonline trust
Social graph Trust graph
Strangers Friends
Trust Society
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43. Cloud Lifestyle
Pay as You Live
Buy Experiences
4
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44. Choices
Quaility
License
3
Push
Companies
Taxi type 1 Taxi type 2 Taxi type 3
Trust
100+
Pull
People
Sharing Economy
Choices
Longtail: Car Sharing
BOOK HOMES IN KOREA

45. Why?
Convinenience: +70%
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46. Social Innovation
Most Effective and Econoomic Solutions
5
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47. http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/
magic!
1. Economy
2. Evironment
3. Community
4. Liefestyle
5. Innovation

48. TRENDS

49. Transformation to Sharing Economy
Me
Company
Consumer
Centralized, 1%
Global
Individual Ownership
Credit, Regulation
Money, Capital
Competition
Market
We
People
+ Micro Entrepreneur
Distributed, 99%
Local
Shared Access
Reputation, Trust
+ Value
Collaboration
Network
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50. 분야 전통 경제 공유경제
소비형태 소유 접근 (공유를 통한)
자원활용 자원낭비 자원활용 극대화
거래기준 법률/면허/제도 신뢰
경제활동 목표 이윤창출 이윤과 사회 가치창출
(환경, 공동체)
경제 형태 대량소비 협력 소비
거래 플랫폼 마켓 네트웍
개인의 역할 소비자 마이크로 기업가
거래구조 집중형 분산형
지리적 중심 범위 글로벌 로컬(지역)
발전전략 경쟁 협력
소비자 선택의 폭 제한적 다양(롱테일)
라이프스타일 소유를 통한 향유
필요할 때 접근하는
클라우드 라이프스타일
사고체계 나 우리
경제의 주체 기업 사람
신뢰평가기준 금융거래 크레딧 소셜평판
BOOK HOMES IN KOREA

51. http://graphics.wsj.com/billion-dollar-club/
home
transportation
Sharing Economy
$ 56.2 B + $ 8 B
The Billion-Dollar Startup Club
Office
BOOK HOMES IN KOREA

52. 24 Startups
$102 M
$52 M
Why Investors are in Love with the
Sharing Economy
BOOK HOMES IN KOREA

53. http://www.whiteboardmag.com/short-fuse-big-bang-4-ways-that-digital-disruption-will-change-your-industry/
BOOK HOMES IN KOREA

54. Evolution of Car Market
Car Manufacturing to Mobility Services
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55. •자원의 활용성 극대화
•신뢰관계 확대
•공동체 복원
•일자리 창출
•도시경제 활성화
Sharing City Seoul
2012년 9월
BOOK HOMES IN KOREA

56. How Seoul Became One Of
The World's Sharing Capitals
5/25/2014
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57. home
city
car
space
guide
skill
experience
child care
book
clothes
tools
funding
SHARING
ECONOMY
K O R E A
BOOK HOMES IN KOREA

58. BOOK HOMES IN KOREA

59. ko a a
zz

60. Eric Loves Hanok
HANOKSTAY

61. FINESTAYHOMES HOTELS
Space Service
스위트홈 + 호텔서비스
BOOK HOMES IN KOREA

62. Hospitality Platform
In Korea
BOOK HOMES IN KOREA

63. Global Seoul
Korea
Asia
eBay may be a shark in the
ocean, but I am a crocodile in the
Yangtze River. If we fight in the
ocean, we lose–but if we fight in the
river, we win. Jack Ma, 2005
The Best in Korea by 2018
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64. BOOK HOMES IN KOREA
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65. SHARE KOREA
BOOK HOMES IN KOREA

68. Accept Uber-style Disruption or
Face Unemployment
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69. BOOK HOMES IN KOREA

70. Unlocking Sharing Economy
Move to Make UK Global Centre for Sharing Economy
https://www.gov.uk/government/news/move-to-make-uk-global-centre-for-sharing-economy
• 공유경제 연구소 설립: 재정지
원, 사업추진 공간제공, 공유경
제 관한 연구
• 공유경제 활성화를 위한 장려
정책
• 핵심 공유경제 사업 적극 지원
BOOK HOMES IN KOREA

71. 한국은 최고의 통신인프라, 전자산업, 창의성 가졌다.
장점을 살려서 빠르게 3차 산업으로 전환해야 한다.
사회간접자본의 25%를 스마트 인프라 구축에 투자하라.
공유경제가 지속성장을 위한 답이다!

72. Life Sharing Platform and Ecosystem
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73. THANK YOU!