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Sharing Economy 
Of The People, By The People, For The People 
@josanku 
; 
( 
( ;
ko z a z a
18 
! 
! 
10 
17 
! 
11
Sharing Economy Of The People, By The People, For The People Empowered, Connected, Local
Sharing Economy Of The People, By The People, For The People Empowered, Connected, Local
Democratization of Economy 
Of The People, By The People, For The People 
CONSUME 
PRODUCE 
DISTRIBUTE 
Share 
Share 
Share 
1 
Human and 
Physical Assets
Empowered and Connected
Y generation
1% 99% 
Capitalism Sharing 
Economy
New Lifestyle 2 
Ownership to Access 
OWN SHARE ACCESS
Cloud Lifestyle 
Pay as You Live
Variety of Choices 
Popularity 
hotel 
inn 
New Choices by Sharing 
home 
gallery 
Choices boat 
cabin 
Hanok 
castle 
motel
Burden of Ownership 
Mobile Lifestyle 
Rapid Obsolescence and Short Lifecycle 
Depreciation of Value and Maintenance Cost 
TIME 
+ 
JOY of Sharing 
BURDEN of 
Ownership 
Share 
JOY of 
Ownership 
Acquisition Use Post-Use 
By Aldo de Jong, Claro Partners
Connected Society and Technologies 3 
Identity 
Regulation to Trust 
Reputation 
Identity 
Reputation 
TRUST 
network 
Insurance 
Escrow 
Emergency Support 
Identity verification 
Credit card 
User Participation 
Big Data 
Algorithm
Reviews 
Referrals 
Social Activity 
Social Relationship 
Online Behaviors 
Transaction History 
Financial Credit
Reputation Capital 
http://www.ted.com/talks/view/lang/en//id/1572
Sharing Economy Of The People, By The People, For The People Empowered, Connected, Local
Regulation, Speed Bump
Value Shift 4
Disintermediation 5 
Market to Efficient Network 
By Simone Cicero
Boost Economy 
Sustainable Growth 
By Dr. Kyutae Lim 
Industrial 
Economy 
Sharing 
Economy
Near Zero Marginal Cost 
Number Produced 
Unit 
Cost 
Physical Goods 
Digital Goods
ted disrupt Taxi! 
Hotel! 
University! 
Bank! 
Factory! 
Restaurant! 
Telco! 
Government
AnU Paradox 
Old Sprit in New Body 
Sharing Economy 
Industrial Economy 
Money 
Centralized 
Global 
People 
Distributed 
Local 
SHIFT 
Company Business
BOOK HOMES IN KOREA
Eric Loves Hanok
The Best in Korea 
By 2017, One Time Travel 
Global Seoul 
Korea 
Asia 
eBay may be a shark in the ocean, but I am a crocodile in the 
Yangtze River. If we fight in the ocean, we lose–but if we fight in the 
river, we win. Jack Ma, 2005
New Home Sharing Service 
Leverage the Local Strength 
NEW GAMES LOCAL QUALITY
Transformation to Sharing Economy 
Me 
Company 
Consumer 
Centralized, 1% 
Global 
Individual Ownership 
Credit, Regulation 
Money, Capital 
Competition 
Market 
We 
People 
+ Micro Entrepreneur 
Distributed, 99% 
Local 
Shared Access 
Reputation, Trust 
+ Value 
Collaboration 
Network
BOOK HOMES IN KOREA
web2.0 
Bits 
Mobile Internet 
Technologies 
LIFE 2.0 
! 
Atoms, Space, Time, Money, Skill 
Participate 
Share 
Open 
Power to 
the People 
Sharing Economy
Sharing Economy Of The People, By The People, For The People Empowered, Connected, Local
Magic
Sharing 
Economy 
Next KOREA
Thank You!

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