Sharing Economy Presented to KAIST MBA

1. @josanku kozaza.com

3. september 11, 2013 http://www.ﬂickr.com/photos/duncanh1/7494897310/sizes/o/in/photostream/ sharing economy

4. access shared ownership exclusive smart

5. owndership

6. an economic model based on sharing, swapping, bartering, trading or renting access to products as opposed to ownership

7. Friends Family Close Sharing Sharing

8. More People (Neighbors and Strangers) Wide Sharing Money Sharing Economy

9. Problem Solving Economy Lifestyle Value Power Individual Ownership Shared Access Fundamental Change

10. together we

11. of

12. access the new age Life

13. is

15. paid-for

16. experience 2000 Pay

17. as

18. you

19. live

20. http://www.rachelbotsman.com/video/ sharing

21. economy Lawrence Lessig 2008 bits

23. atoms

24. sharing

25. economy http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update rise

28. Economy Technology Idle Capacity enablers sharing

29. economy Planet Society Y GENERATION

30. technology SoLoMoN trust,

31. efficiency,

32. easy Socail Local Mobile Network

33. web2.0 share life: stuffs, space, time, skill technology SoLoMoN economy2.0 sharing economy company2.0 government2.0 share bits LIFE2.0 participate share open power to the people @josanku 2010

34. . - //Internet web2.0 life2.0 (ofﬂine Internet) 2013~ 2005~ 1990~ LIFE2.0 big

35. shift

36. to @josanku 2013 yahoo google, amazon, facebook google, airbnb?

37. economy save

38. cost extra

39. income

40. community local community

41. not

42. profit

43. from

44. strangers

45. to Ofﬂine Sharing ofﬂine trust online connection friends

46. money != happiness

47. 1% 99% Capitalism Sharing Economy

48. planet right

49. of

50. idle capacity $1.6

51. trillion unused

52. items

53. in

54. homes idle capacity $1.6

55. trillion unused

56. items

57. in

58. homes http://www.youtube.com/watch?v=Ig31ELGDJ0Q

59. Ysharing

60. natives generation

62. Own Own Share individual

63. exclusive ownership Access Bits Atoms Skill Space Times LifeStyle LIFE2.0 life1.0 shared

64. access, new

65. ownership @josanku 2012

66. Sharing Economy

67. http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption

68. SHARING ECONOMY K O R E A home book guide space car city clothes sopoong funding tools september 14, 2012 @josanku child care skill experience

69. 1.product service 2. redistribution markets 3.collaborative lifestyles

70. http://buildingthecommons.org/2013/08/20/mapping-the-peer-to-peer-economy/

71. Airbnb Unstoppable Rise http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/ of

72. sharing

73. economy feburuary 2013

74. 300K Rooms 4M Subscribers, 40K Daily Users 192 Countries, 30K Cities Revenue: $150M in 2012 Market Value: $2.5 Billion

75. SF 2008 SF 2011

76. fantastic

79. 1http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/

80. opportunity business

81. car manufacturing to mobility service

82. http://www.slideshare.net/jeremiah_owyang/collaborative-economy-keynote-jeremiah-owyang

84. 200 Startups $2 Billion $28 Million in Average $258 Million at $3.4 Billion Valuation (Google Venture to Uber) Funding

85. issues

86. trust between

87. strangers individual

88. http://www.mmchs.org/commitment_details.aspx?ID=182 reputation new

89. capital

90. reputation capital value

91. of http://www.ted.com/talks/view/lang/en//id/1572

92. https://trustcloud.com/

93. economy growth?

94. Incumbents

95. regulation

96. tax insurance

97. http://www.economist.com/news/technology-quarterly/21572914-collaborative-consumption-technology-makes-it-easier-people-rent-items

98. regulation tax

100. •Maximize Value of Resources •Social Trust •Rebuit Community •Job Creation •City Economy

104. ) ); ;

105. lifestyle asset-light

106. http://revolution.cityzencar.com/2012/06/11/la-consommation-collaborative-lere-dun-partage-illimite/

107. = own

108. less,

109. live

110. more http://youtu.be/L8YJtvHGeUU

111. sharing

112. is caring

113. innovation collaborative

114. http://www.ted.com/talks/view/lang/en//id/1572 jobs new

116. $100 $700 billion

117. market

118. (us,

119. global) http://www.ellenmacarthurfoundation.org/circular-economy/circular-economy/new-report-towards-the-circular-economy-vol-2

120. economy Local boost http://techcrunch.com/2012/11/09/airbnb-research-data-dump/ Reseach by HRA June 2011 to May 2012 Airbnb 928 travelers and 344 hosts in San Francisco

121. in

122. Paris http://techcrunch.com/2013/06/12/airbnb-paris/ €185 Million 10,500

123. Hosts

124. economy Local distributed http://techcrunch.com/2012/11/09/airbnb-research-data-dump/ Reseach by HRA June 2011 to May 2012 Airbnb 928 travelers and 344 hosts in San Francisco

125. http://www.ﬂickr.com/photos/secondnatureboston/6923513533/sizes/l/ sustainabilitysustainability

128. Amy Cortese How The Internet Is Preserving Korea's Cultural Heritage A look at online services that are uncovering local culture for tourists and giving historic dwellings new life. newsroom.cisco.com/feature-content?type=webcontentarticleId=1196277

129. http://www.ﬂickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/ magic local

130. economy community jobs green trust

132. security welfare innovation

133. Big Shift Me Individual Ownership Global Centralized, 1% Competition Company Market, Advertising Money, Capital Consumer Credit, Regulation We Shared Access Local Distributed, 99% Collaboration People Community + Value + Micro Entrepreneur Reputation, Trust

134. http://vimeo.com/73352862

135. two days in

136. the

137. sharing

138. economy http://pandodaily.com/2013/01/10/airbnbs-brian-chesky-its-only-day-two-in-the-sharing-economy/

139. my way to

140. the

141. sharing

142. economy

143. Hanokstay Seoulstay We Are Reinventing Airbnb.

144. 24,000

145. in

146. Seoul 120,000

147. in

148. Tokyo in

149. 2011 20,000

150. in

151. 2013 30,000

152. in

153. 2017

154. hanokstay Experinece Korean

155. traditional

156. cu and

157. lifestyle Hallyu

158. Travel

159. (Ryokan

160. in

161. Japan)

162. Gangnam Hongdae Jongno seoulstay homestay’s

163. diversity

164. +

165. hotel’

166. offline

167. services

168. 2013 2014 Seoulstay San Francisco 2008 2012

169. web2.0 social graph life2.0 trust graph ofﬂine facebook

170. time to

171. share

Sharing Economy Presented to KAIST MBA

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