6. Social Networking > Email Usage… Users Time July 2009 November 2007 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
7.
8. Value People Mobile PC Service/Information Desktop Internet Bandwidth ISP 2000 2005 2010~ 1995
10. Social Web As A Platform Politics Business Marketing Media Government Advertising Information Learning Shopping Entertainment Search
11. Trust Based FilterWisdom of Crowd, Friendsourcing Recommendations from friends/family Consumer opinions posted online Requested email updates Ads in newspapers Ads on TV Ads on radio Ads in magazines Branded Web sites Search engine ads Web banner ads Ads on mobile phones 0% 20% 40% 60% 80% 100%
65. Location-Based Social Platforms Check-in Life Graph open conversations between peer-to-peer and brand-to-consumer in exciting new ways A fantastic melding of offline and online activity. Entertainment and information all rolled into one
66. Social SNS: Communication & Conversation Friendly Game Competition Challenge Reputation Funny Local Local Information Life Logging Reward Informative
82. Seven Building Blocks for Social Web Presence Relationships Sharing Identity Conversations Reputation Groups Gene Smith: http://www.atomiq.com Based on Matt Webb, Stewart Butterfield’s and Gene Smith’s writings
83. Identity profile Sign-up Invitations reputation presence Social Web Contacts Share Attention Groups Convos Collab Activity Relationships Distribution (Viral)
87. SNS: Cyworld -12% Y/Y Global Phenomenon, Facebook Leading, Though Many Regional Strongholds http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
IdentityA way of uniquely identifying people in the system PresenceA way of knowing who is online, available or otherwise nearby RelationshipsA way of describing how two users in the system are relatedConversationsA way of talking to other people through the system GroupsA way of forming communities of interest ReputationA way of knowing the status of other people in the systemSharingA way of sharing things that are meaningful to participants (like photos or videos)