search engine optimization, SEO, local SEO, local search engine optimization, organic traffic, search engine ranking, keywords, local keywords, more leads, more sales, more revenues, call to action, content, above the fold, back links, title, description, meta tag, sitemap,landing page, html, long tail url,blogs, press release, bookmark, article marketing, jose cintron, advance business consulting, miami, http://mba4help.com, local directories, google, bing, yahoo
1. SEO
Professor Jose Cintron, MBA-CPC
http://mba4help.com
http://www.linkedin.com/in/josecintron
2. Local SEO for your SMB
Search Engine Optimization is becoming increasingly
more important for local small to medium sized
business owners. If you own a local business and want
to get more targeted traffic and revenues from your
local listings, then Local SEO is your best alternative.
www.mba4help.com
3. Search Engine Directory
Submission
94% of all internet traffic is coming
from only this three search engines.
www.mba4help.com
4. Benefits for you Business
Higher and better position in the search engine
rankings (Google) to crush your competitor.
High conversion rates by using the local keyword
phrase and attracting more and qualify local
customers.
More leads, more sales, more revenues at lower
cost using our local search engine optimization for
your local SMB. (ROI)
www.mba4help.com
5. Your Website most be…
Appealing
Entertained
Interactive
Valuable
Content Rich
www.mba4help.com
7. SEO - What you need?
• Unique Visitors (Traffic)
• Relevant Back-links
• Keyword Rich Title
• Keyword Rich Description
• Keyword Meta Tag
• <H1> <H2> and Long Tail URLs
• Keyword Image Files Names
• Keyword Image Alt-Tags
• Internal Links / External Links
• Sitemap and call to action landing page
• A Relevant, Content & Keyword Rich Site
www.mba4help.com
8. How to design you website?
• HTML (Preferred)
• WYSIWYG (FrontPage, Dreamweaver)
• Content Management System (CMS)
Wordpress and Joomla
• Flash (Beware!)
• Photoshop
• Dynamic Web Design
• Template Sites
• Free Web Sites (Avoid!)
www.mba4help.com
9. Google Love Great URL
• Primary URL
• Long Tail URL
• Blog URLs
• Press Release URLs
www.mba4help.com
10. Social Media- SEO
• Social Network Posts Drive Traffic
• Social Bookmark Backlinks
“Nofollow” vs. “Dofollow”
• Social Media Site Profiles
• Marking Your Spot on the Web
The SM Web Fireworks
• Keyword Rich Profiles
• Tweet Your Website Content vs.
Blog or Articles
• Article Marketing for Backlinks
EzineArticles.com
www.mba4help.com
11. Social Media for SEO
• YouTube
• Facebook and LinkedIn
The Law of Large Numbers & Traffic
• Google Maps (Places)
• Images (Google Search)
• Social Bookmarks
Delicious, Digg, Technorati
Stumbleupon, others
• Local Directories
Merchant Circle, Google, Yahoo Local, Bing Local,
Yelp, Manta and others
www.mba4help.com
12. Social Media - SEO
• Social Media Press Releases
PRLog.com, 24-7PressRelease.com
As Fast as 7 Minutes
(Demonstration)
• Blogs
Faster Indexing
Ping (Everything)
www.mba4help.com
13. The Mechanics of SEO
and Social Media
• Social Bookmarks, SB Backlinks, Ping
• Social Media Press Releases
Instant Indexing
• Traffic & Backlinks Increase Rankings
• Monitoring SEO Results
Google Alerts
www.mba4help.com
14. SEO Keyword Reach Game Plan
• Optimize Your Web Site
Change URL if Necessary
Long-Tail URL
Optimization Points
• Change Structure of Your Site
• Create 100 SB/SN “DoFollow” Profiles
• Create YouTube Channel
Upload Videos
• Start a Blogger Blog-Keyword Rich
Claim and Ping that Blog
• Social Media Marketing for your Business
www.mba4help.com
19. SEO- How can we help you?
Search Engine Optimization Strategy
SEO Keyword Research
SEO Keyword Selection
Content SEO Recommendations
URL- Title- Description-Meta Tags- Links
Additional On Site Optimization Changes
Implementation of SEO Changes
www.mba4help.com
20. SEM- How can we help you?
•Weekly Social Bookmark for Back-links
•Weekly Article Marketing for Back-links
•Monthly Search Engine Directory Submission
•Monthly Local Business Listing: Google-Yahoo- Bing
(Videos, Coupon and Recommendation)
•Monthly Bookmark and Ping your webpage
•Weekly Blogs/RSS Marketing for Back-links
www.mba4help.com