1. SL EEV ES’s MA R KET
by José-L. Giraldez
INFOGRAPHIC
Market Share
Jose.madrid.es@googlemail.com
Expansion
ROSO/RFS
8%
North
America
19%
Stretch
17%
South
America
2%
Africa
3%
Shrink
75%
7%
of new product launches
in North America uses
Shrink Sleeves label products
Europe
30%
Asia/Pacific
46%
Of total
12% in North labels market
America uses
40% overall cost savings
Shrink Sleeves label products
Materials
PP/PO
5%
OPS
9%
Others
1%
PE
11%
Expected
CARG 2014-2019
PVC
53%
5,6%
PETG
21%
Shoppers try new products when the product catches their eye at the
store – more so than ads, coupons or recommendations
FIRST MOMENT
of TRUTH
• 35% of purchases  “it caught my eye”
• 59%-70% of brand decisions are made in store
• 68% of consumers “Brand Switch”
• 2/3 of shoppers buy “off list”
Sleeves
By sector 2014* Household
4,10%
Pharma
4,50%
Food & Dairy
14,99%
Alcoholic
Drinks
22,38%
Cosmetics &
Toiletries
2,60%
Soft drinks
47,85%
Other
Markets
3,60%