Pinterest for academic libraries webcast Murphy acrl

Pinterest & Academia Joe Murphy Association of College &Research Libraries Webcast Twitter: @libraryfuture

• Pinterest shifts the narrative of discovery & visual curation• Pinterest has impact: – is popular – drives traffic – Affects concepts of access and services.• Fits into the larger tech landscape: this is the year of the image. Twitter: @libraryfuture

http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012 Twitter: @libraryfuture

Elevator pitch - is ……an online pin board for gatheringand sharing images from webresources. It taps into new trends forcollections discovery. Pinterest logo was designed by Michael Deal and Juan Carlos Pagan Twitter: @libraryfuture

Why Pinterest• Pinterest reflects the major trends of – self curation of online content – image engagement/sharing/visual and social search & discovery• Pinterest’s growth impacts online sharing• Match targeted users with specific content. Twitter: @libraryfuture

Pinterest for Libraries• Main use areas for academic libraries: – Facilitate collaboration – Assist self curation – Create visual resource guides http://pinterest.com/pin/186758715767974119/ Twitter: @libraryfuture

No longer by invitation only Barriers diminish Means it is now ok to expect more end users to engage & drive projects through Pinterest. Invite your patrons/customers. Build collaborative boards.http://blog.pinterest.com/post/29389668300/open-registration Twitter: @libraryfuture

Easy to Pin VideosPin instructional videos, interviews, and tutorials Twitter: @libraryfuture

Pinterest Apps Twitter: @libraryfuture

iPhone App Twitter: @libraryfuture

New iPad App•Built specifically forthe tablet•Built in browser for inapp experience• Allows Pinners to “goout into the world,” i.e.Pin and do. Twitter: @libraryfuture

Twitter: @libraryfuture

Popularityhttp://articles.cnn.com/2012-04-06/tech/tech_social-media_pinterest-third-social-network_1_social-networking-facebook-and-twitter-social-media?_s=PM:TECH Created by ignite via http://mashable.com/2012/08/02/social-network-data-infographic/ Twitter: @libraryfuture

Unique Visitors to Pinteresthttp://siteanalytics.compete.com/pinterest.com/ Twitter: @libraryfuture

Who, according to Pew, is using Pinterest? Twitter: @libraryfuture

Women are more likely to use Pinterest Method: National phone survey of 1,005 18+ adults during August, 2012 including 799 internet users.“Photos and Videos as Social Currency Online,” Pew Internet & American Life Project. By Lee Rainie, Joanna Brenner, Kristen Purcell, Sep 13, 2012. http://pewinternet.org/Reports/2012/Online-Pictures.aspx Twitter: @libraryfuture

Pew also explored wider online curation41% curate photos and videos that theyfind onlineA look into the growth of onlinecuration and the infusion of image-sharing trend elements Twitter: @libraryfuture

Gender & this social mediaCreated by ignite via http://mashable.com/2012/08/02/social-network-data-infographic/ Twitter: @libraryfuture

Via http://venturebeat.com/2012/08/22/social-media-demographics-stats-2012/ created by Pingdom Twitter: @libraryfuture

Pinterest User demographicshttp://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Pinterest Twitter: @libraryfuture

http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/ Twitter: @libraryfuture

Results from Bing’s Facebook picture search featureappear “Pinterest-like”From “Bing adds search for Facebook’s 300 million new daily photos” by John Koetsier forVenturebeat http://venturebeat.com/2012/08/30/bing-facebook-photo-search Twitter: @libraryfuture

UNICEF CampaignUses the “what I want” focus of the platform to bring a cause to light.http://pinterest.com/AmiMusa/pins/ Twitter: @libraryfuture

Campaign examplehttp://www.volvocars.com/us/top/community/Pages/Volvo-Joyride.aspx Twitter: @libraryfuture

http://pinterest.com/volvocarsus/volvo-joyride/ Twitter: @libraryfuture

Video sharing site Dailymotion has Pinterest feel Twitter: @libraryfuture http://www.dailymotion.com/us/channel/tech

Promote libraries Twitter: @libraryfuture

http://pinterest.com/bookexpoamerica/Brand example – BookExpo America Twitter: @libraryfuture

http://pinterest.com/gutmanlibrary/databases-of-buildings/Example board from one of those libraries.Great example of targeting one user group w/ singular info type Twitter: @libraryfuture

http://pinterest.com/fordummies/Great content provider example Twitter: @libraryfuture

Pin leads to store topurchase content http://www.dummies.com/store/product/Digital-Photography-For-Dummies- 7th-Edition.productCd-1118092031.html Twitter: @libraryfuture

Pin leads to free info Twitter: @libraryfuture

Directly educational Pinshttp://pinterest.com/fordummies/education-languages/ Twitter: @libraryfuture

Pinterest for targeting an audience Twitter: @libraryfuture

PinBoard for sharing news storiesSharing news info via its visual element with targeted audience Twitter: @libraryfuture

How toSelect a categoryfor your boardsor seek inputfrom yourfollowers Twitter: @libraryfuture

Anatomy of a PinMeta data and more Twitter: @libraryfuture

Anatomy of a PinBoard Choose a descriptive and catchy title and description Add board collaborators Easy to delete old content Twitter: @libraryfuture

Collaborate Boards Adding collaborators •Invite staff to co- populate boards. •Make it a community endeavor. •Invite research groups •So resource guides include their expertise •Open boards to classes •Host collaborative boards around events Twitter: @libraryfuture

Accepting Invitations to collaborative PinboardsJoin to enter a larger community Twitter: @libraryfuture

Libraries are interested in Pinterest because...• Pinterest holds implications for information usage: content sharing, service enhancements, and opportunities for collaboration and marketing.• Pinterest succeeds in several areas of interest to academic libraries: content discovery and sharing, collaboration, and sharing.• Applications and impacts on various steps in the research process an research services. Twitter: @libraryfuture

Trends & Information Contexts• Pinterest works at the juncture of the major online and content trends of: – self curation – image engagement and sharing – visual search/discovery – and social discovery• Impacts the ways we find, share, and use online resources. Twitter: @libraryfuture

What I thought about Pinterest last year - http://bit.ly/pinterestforinfo Pinterest and Libraries: •Important because self and group curation of online content •Use to – •Bookmark resources • share images of books •Contributions from community •As a visual resource guide •Facilitate collaboration •As a teaching tool •Pin pics of staff - human element •Track metrics •Enhance existing social media projects Twitter: @libraryfuture

Pinterest Tips Twitter: @libraryfuture

Pictures tell a story Tell your library’s storyhttp://pinterest.com/pin/31666003600640013/ Twitter: @libraryfuture Discovered via http://mashable.com/2012/08/02/pinterest-pregnancy-announcements/

Harness power of collaborative boardsEvery single one of QUT Library Creative Industries’ boards are collaborative Twitter: @libraryfuture http://pinterest.com/qutlibraryci/

Pinterest Image OptimizationPinned from http://mashable.com/2012/03/26/optimize-images-pinterest/ by Beverly Public Library via Tom Treanor Twitter: @libraryfuture

Plan for Pinterest & SEOCreated by Dreamsystemsmedia.comhttp://mashable.com/2012/03/26/optimize-images-pinterest/ Twitter: @libraryfuture

Pinterest sends email notifications for new boards:engage your patrons’ new boards, have boards ready tobe engaged by your followers Twitter: @libraryfuture

Track (un)followersInform an understanding ofaudience and projectanalysis pinterest.com/innovatty/ @libraryfuture Twitter:

pinwordsHave a written message? Pin text as well. Twitter: @libraryfuture

More Tips• Click pins before repinning and click on your own pins to ensure they lead where you want to point people.• Consider what each pin says about your institution. You’re creating an image alongside your story.• All pins should be fun or helpful , or both.• Create a Pin board that tells your unique story which sets up your value amongst your community. Twitter: @libraryfuture

Repins dominate. So be repinable http://blog.rjmetrics.com/Pinterest-Data-Analysis-An-Inside-Look/ Via Twitter: @libraryfuture http://mashable.com/2012/06/11/5-ways-to-be-pinworthy/

Ethics of Pinterest The concerns, considerations, worries , and solutions • How Copyright comes into play with Pinterest • What can safely libraries Pin • How to protect intellectual property on Pinteresthttp://www.flickr.com/photos/mikeblogs/3020135683/ Without major challenges or court rulings, Pinterest copyright worries may be dying down Twitter: @libraryfuture

Flickr add Share to Pinterest feature To protect proper attribution, not just for convenience. Also helps flickr stay relevant This could be a good way to streamline your Flickr and Pinterest projects Twitter: @libraryfuture

Ethics of Pinterest One widely shared perspective on Pinterest’s ethical dilemmas“From a legal perspective, my concern was for my own potential liability. From an artist’sperspective, my concern was that I was arguably engaging in activity that is morally,ethically and professionally wrong.” - http://ddkportraits.com/2012/02/why-i-tearfully-deleted-my-pinterest-inspiration-boards/ I suggest reading this, and Pinterest’s updated Terms of use Twitter: @libraryfuture

http://poesygalore.blogspot.com/2012/03/on-pinterest-and-why-i-tearfully.html One librarian’s response – Emily Lloyd “…something less like Napster and more like del.icio.us: a place to store neat things I dont want to forget.” “When I used del.icio.us, Id post a link to an image I wanted to remember. On Pinterest, Ive posted images with links underneath them. They feel like such similar acts, to be so different!” Twitter: @libraryfuture

http://www.stuckincustoms.com/2012/02/13/why-photographers-should-stop-complaining-about-copyright-and-embrace-pinterest/ Twitter: @libraryfuture

Gonzalo E. Mon points out in this Mashable article that: -Pinterest does not own the content you Pin. -Pinning content does grant Pinterest some rights to use of that content (similar to Facebook’s). -“No, You Can’t Just Post Other People’s Stuff” -Confirm that licenses include permission to Pin. -“also be careful before you post any content that includes celebrity images or third party trademarks.” -“If your legal department would advise you not to post something on the website, you probably shouldn’thttp://mashable.com/2012/03/21/pinterest-copyright-legal-issues/ pin it to your company’s pinboard, either.” One solution – only in that which you own. Reasonable approach. Twitter: @libraryfuture

Where the difference may lie – “Both Twitter and Facebook encourage sharing personal experiences and photos rather than content created by someone else, says Deborah Sweeney, intellectual property lawyer and CEO of MyCorporation.” “According to Pinterests Terms of Use, however, its my responsibility to get General Foods Internationals permission prior to posting anything involving its trademark.” “Pinterest Places Copyright Responsibility on Users” Tip: “check with your product photographer that you own all rights to the images and that repinning would be an accepted use, since you may have only paid for the images to be used on your own website.”http://www.pcworld.com/businesscenter/article/250700/what_you_should_know_about_pinterest_and_copyright.html Twitter: @libraryfuture

Pinterest’s Copyright & Trademark page http://pinterest.com/about/copyright/ Twitter: @libraryfuture

http://carterlawaz.com/2012/03/copyright-infringement-on-pinterest/“A copyright holder has the exclusive rights to make copies and distribute their work. Pinningappears to be making a copy of an original work, and if you dont own or have permission to pinthe work, you might be at risk of being accused of copyright infringement.” Twitter: @libraryfuture

http://techcrunch.com/2012/03/24/pinterest-terms-api-copyrigh/New Terms of Service:•Pinterest does not have rights to sell you content.• noncommercial use only•Easier to report copyright abuses Twitter: @libraryfuture

You agree not to post User Content that: •infringes any third party’s Intellectual Property Rights, privacy rights, publicity rights, or other personal or proprietary rights; •contains any information or content that you do not have a right to make available under any law or under contractual or fiduciary relationships; or http://pinterest.com/about/use/http://pinterest.com/about/terms/Copyright Policy“Pinterest has adopted and implemented thePinterest Copyright Policy in accordance withthe Digital Millennium Copyright Act. For moreinformation, please read our Copyright Policy.” Twitter: @libraryfuture

Good advice form Erin Dali: “The bottom line is, there is copyright confusion when it comes to Pinterest, but that shouldn’t stop us from using the site. What can we do? We can pin smart and pin safe.”http://yalsa.ala.org/blog/2012/03/29/pinterest-copyright-concerns/Author’s 6 tips for smarter, safer, pinning (paraphrased):•Pin your own content with the intent to share.•Pin images when creators have attached a “Pin Me” button. They are inviting you to share aswell.•Pin original posts and include links with your pins. “Attribution does not necessarily makecopies legal under fair use, but it is always a good idea to give credit to creators.”•Pin things licensed with Creative Commons licenses.•Confirm if pinning specific content falls under Fair Use.•When in doubt – ask the content creator. Twitter: @libraryfuture

Pin Etiquette Guidelines:• Credit Your Sources: Pins arethe most useful when theyhave links back to the originalsource. If you notice that a pinis not sourced correctly, leavea comment so the originalpinner can update the source.Finding the original source isalways preferable to asecondary source such asImage Search or a blog entry. http://pinterest.com/about/etiquette/ Twitter: @libraryfuture

Answer –Craft a Policy for protecting Intellectual property Twitter: @libraryfuture

Use Pinterest in an Academic Library Environment for -• Providing targeted resources• Featuring collections and items• Connecting with researchers• Collaborative resource guides• Highlighting services and Outreach• Visual link collections• Teaching and learning Twitter: @libraryfuture

Use as professional staff• Not just institutional use – As individual service providers • Community managers for sub groups –For targeted audiences from singular specialist – As a research/current awareness tool – For staff visibility • promoting a human element Twitter: @libraryfuture

Library Project Ideas• Services: –Curate instruction resources –Facilitate collaboration –Teach as resource discovery tool –Teach proper citation and ethical use –Reference resources –Diagrams to commonly asked questions Twitter: @libraryfuture

More Project Ideas• Promote exhibits• Provide additional information on exhibits• Make items accessible virtually• Collaborative exhibits• Extend research opportunities• Broaden reach of pieces Twitter: @libraryfuture

Providing Targeted Resources w/ Pinterest• Pin discipline specific resources• Subject liaison activities – Target researchers & students with @ mentions – Embed Pins on subject pages• One on one • Pin links to a researcher/student about her subject area through a collaborative board or through at mentions Twitter: @libraryfuture

Subject Resources• Pin images about specialized subject fields from:• the library website• online resources beyond library subscriptions• Online Journals• eBook and bibliographic records• Amazon• your established subject guides• Blogs• news stories• even other Pinterest relevant accounts Twitter: @libraryfuture

Subject & Departmental Liaison • Target researchers and students with @ mentions • Embed Pins on subject pages and pages for specific departments Pin to Targeted Researchers• Supply links to a researcher/student about her subject area through a collaborative board, or through at replies Twitter: @libraryfuture

Collect Feedback with Pinterest• Ask that patrons use the comments to give feedback about: – To item or subject pinned – A general question or topic• General open ended feedback Twitter: @libraryfuture

Conversations and Interactions• Conversations in comments: about topic or research questions or research assignments• reply to questions posted as comments on Pins• post comments on users’ Pins injecting library help• @ mention users and ask if that resource helps etc Connecting with Researchers• Feedback• Conversations• Answer / Post / Mention Twitter: @libraryfuture

Use Collaborative Boards for - Collaborative Resource Guides• Classes and class projects• Departments you serve• Course assignments• Book or advanced reading clubs• Laboratories• Library Staff: Pin office projects• Other user groups: dept heads, library supporters, frequent visitors Twitter: @libraryfuture

Highlighting Services and Outreach• Marketing services• Pinterest as Service• Humanizing librarians• Marketing events with Pinterest• Reference service through Pinterest Twitter: @libraryfuture

Keep in mind• Pinterest retains users with 2-3 times the efficiently of Twitter when it started out.• Pins come from everywhere, the most popular source of pins only represents 3% of total pins.• The huge amount of re-pins demonstrates Pinterest’s virality. At a similar time in Twitter’s history, only about 1.4% of tweets were retweets. Here is power for starting conversations. http://blog.rjmetrics.com/Pinterest-Data-Analysis-An-Inside-Look/ Twitter: @libraryfuture

Pin Your Community• Pin things from your library’s community: – Pin campus news – Pin departmental news – Pin news related to the disciplines served by your library – Pin news of awards won by your constituency – Pin local news events – always of interest – Pin pictures or works of new students and staff Twitter: @libraryfuture

Marketing Events• Pin movie posters to advertise movie events• Book covers of authors coming to speak and of professors giving special lectures Twitter: @libraryfuture

Reference Through Pinterest• Use Pinterest directly as a virtual reference – Provide reactive and proactive answer service – Pin answers to FAQs – Respond to information needs through Pinterest as platform• Share commonly used reference sources – Create a Pin Board including Pins from major works of a quick access reference desk collection Twitter: @libraryfuture

Visual Link Collections• Complement subject guides with Pin boards – Mirror existing guides with Pin boards – Create guides anew as Pin boards• Complement Delicious bookmarks with Pin boards – Create Pin boards with Pins from each Delicious bookmark – Create a visual bookmarking service with Pin boards Twitter: @libraryfuture

Pinterest is perfect for sharing infographics as self contained visual data displays Tracing attribution must be possible on the pinned infographic as well as within the Pin’s metadatahttp://pinterest.com/pin/171981279490024885/ Twitter: @libraryfuture

Teaching and Learning• Orientation: introducing the library w/ Pins – Pin pictures of the library – Post Pins about basic services and operations (copies, checking out, accounts, printing, answers, getting access) – Pin videos introducing the library and specific library services – Feature orientation Pin boards prominently on your profile – Librarians introduce themselves in a “Meet Your Librarians” board Twitter: @libraryfuture

Teaching with Pinterest– Create a Pin board to complement online tutorials– Board to supplement class handouts– Pin instructional videos– Pin explanatory screen shots of search techniques– Associate images with online instructional materials to facilitate their being Pinned Twitter: @libraryfuture

Best Practices for Pinterest Accounts• Element of: – Pinterest Accounts – Boards – Pins• Customizing, arranging, categorizing boards• Best Practices for Pinning• Connecting• Work flows Twitter: @libraryfuture

Creating and Elements of Accounts• Account for library: why and when, considerations and strategies• Profile elements: – icon – Name – Location – Social media – Outside link• Boards – Default – Custom – Arrange / rearrange – Add categories to boards Twitter: @libraryfuture

Consider notification settings and work flows.Attach social media accounts.Make account visible to public search. Twitter: @libraryfuture

Best Practices for Pinning• Timing – How often to Pin• Revisiting credit• To Tweet? Or to Facebook? Twitter: @libraryfuture

Work Flows Considerations for official use of Pinterest• Who will Pin• Who has access• Partnering internally• Further Considerations and Quality Control Twitter: @libraryfuture

Other Actions, Issues, & Opportunities• Pinterest Optimization• Pinterest Buttons• Location and mobile• Search• Web and Social media Mash ups• Metrics• Skills• Information literacy Twitter: @libraryfuture

Pinterest Optimization• Optimizing online resources and pages for Pinterest• To extend their reach• Add pin-able images to … everything• Optimizing images for Pinterest• Meta data Twitter: @libraryfuture

Pinterest OptimizationInclude and image and its meta data on sites Twitter: @libraryfuture

Pinterest Buttons• Pin It button• Follow button• Pin It bookmarklet Twitter: @libraryfuture

http://pinterest.com/about/goodies/ Twitter: @libraryfuture

Searching on PinterestFiltering Twitter: @libraryfuture

Pinterest Mash ups Collapse work flows across social media • Tweet Pins • Facebook – Connect & send Pins to • Instagram: Pin from Web Photos with bookmarklet • QR Codes • Pin from Tumblr • Flickr: Pin from Plays well with all image based social networks and technologies Twitter: @libraryfuture

Third Party Tools http://pinterest.com/pin/98727416801573228http://www.pinaquote.com/ Twitter: @libraryfuture

Quality Control• Links – Making sure they lead where they should – Changing where they point to – Updating• Authority: Credit, permission,• Metadata – Description – Tags – Board info Twitter: @libraryfuture

Guidelines and plans• To ensure a successful institutional project.• Elements: – Training – Marketing – Policies for content – Control to ensure copyright protected – Work flows – Partners Twitter: @libraryfuture

Metrics Twitter: @libraryfuture

More Metrics • Likes • Repins • Click throughs • Comments Twitter: @libraryfuture

Monitor Pinterest performance with social media monitoring service Viralheat Twitter: @libraryfuture http://blog.viralheat.com/2012/08/14/viralheat-announces-pinterest-analytics/

Pinterest Analytics Dashboard Track Pin performance and schedule Pinshttp://mashable.com/2012/04/04/pinerly-pinterest-analytics-dashboard/#5706713-Coming-Soon Created by Pinerly http://pandodaily.com/2012/05/28/meet-pinerly-the-buddy-media-of-pinterest/ Twitter: @libraryfuture

Book seller Indigo used Pinterest sharing tools with Gigya, a social media tools company, and saw a 78% rise in social sharing & 218% rise in social traffic. Indigo Director Dave McLean reports that it “spawned a sharing frenzy.”VentureBeat “Indigo: Pinterest doubled our social traffic and increased conversions 50%”http://venturebeat.com/2012/07/19/pinterest-indigo-gigya-doubled-social-traffic/ Twitter: @libraryfuture

Skills to teach• Skills to leverage Pinterest in academic settings: teaching, research, service.• Assist researchers and students with skills applying Pinterest to their continued academic success.• Help patrons use Pinterest effectively and ethically Twitter: @libraryfuture

Information Literacy & Pinterest• Address ethical use of visual information through proper applications and considerations, and for teaching and expanding information literacy skills as this tool relates to information engagement.• How Pinterest fits into each IL Standard• New considerations for IL from Pinterest – A (nother) reevaluation Info Lit Twitter: @libraryfuture

Upcoming Pinterest Changes• API available to developers• Privacy controls for boards• Expanded sourcing attribution• Internationalization• Pinterest may pass Tumblr in US soon“What’s Next for Pinterest” by Liz Gannes for AllThingsD Twitter: @libraryfuture http://allthingsd.com/20120629/whats-next-for-pinterest/

Future• The Future of Pinterest is – – Growth for the next year – Deeper integration with more content – Nearer to resolutions of some copyright concerns• Future of libraries and Pinterest – More understanding of how to protect and manage copyright – More Pinterest friendly websites and resources – Work with publishers in understanding and making resources Pinterest friendly• More or our end users will be Pinterest users. The acceptance of sharing will continue to grow. Visual emphasis on guides and discovery will deepen.• The general concepts of Pinterest will continue to lay foundations for resource sharing Twitter: @libraryfuture

Pinterest Newsletter Moves from Self Curation to Curating for youbased on your activity – flipping the curation model Twitter: @libraryfuture

Pin Together - Learn TogetherTechnology Trend Spotter for Libraries Twitter: @libraryfuture libraryfuture@gmail.com www.linkedin.com/in/libraryfuture http://joemurphylibraryfuture.com Twitter: @libraryfuture

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Pinterest for academic libraries webcast Murphy acrl

by Joe Murphy Librarian on Sep 18, 2012

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Pinterest for academic libraries webcast Murphy acrl Presentation Transcript