Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Pinterest for academic libraries webcast Murphy acrl
1. Pinterest
&
Academia
Joe Murphy
Association of College &
Research Libraries Webcast
Twitter: @libraryfuture
2. • Pinterest shifts the narrative
of discovery & visual
curation
• Pinterest has impact:
– is popular
– drives traffic
– Affects concepts of access
and services.
• Fits into the larger tech
landscape: this is the year of
the image.
Twitter: @libraryfuture
4. Elevator pitch -
is …
…an online pin board for gathering
and sharing images from web
resources. It taps into new trends for
collections discovery.
Pinterest logo was designed by Michael Deal and Juan Carlos Pagan
Twitter: @libraryfuture
5. Why Pinterest
• Pinterest reflects the major
trends of
– self curation of online content
– image
engagement/sharing/visual
and social search & discovery
• Pinterest’s growth impacts
online sharing
• Match targeted users with
specific content.
Twitter: @libraryfuture
6. Pinterest for Libraries
• Main use areas for
academic libraries:
– Facilitate
collaboration
– Assist self curation
– Create visual resource
guides
http://pinterest.com/pin/186758715767974119/
Twitter: @libraryfuture
7. No longer by invitation only
Barriers diminish
Means it is now ok to
expect more end users
to engage & drive
projects through
Pinterest. Invite your
patrons/customers.
Build collaborative
boards.
http://blog.pinterest.com/post/29389668300/open-registration Twitter: @libraryfuture
8. Easy to Pin Videos
Pin instructional videos, interviews, and tutorials
Twitter: @libraryfuture
11. New iPad App
•Built specifically for
the tablet
•Built in browser for in
app experience
• Allows Pinners to “go
out into the world,” i.e.
Pin and do.
Twitter: @libraryfuture
16. Women are more likely to use Pinterest
Method: National phone survey of
1,005 18+ adults during August, 2012
including 799 internet users.
“Photos and Videos as Social Currency Online,” Pew Internet & American Life Project. By
Lee Rainie, Joanna Brenner, Kristen Purcell, Sep 13, 2012.
http://pewinternet.org/Reports/2012/Online-Pictures.aspx
Twitter: @libraryfuture
17. Pew also explored wider online curation
41% curate photos and videos that they
find online
A look into the growth of online
curation and the infusion of image-
sharing trend elements
Twitter: @libraryfuture
18. Gender & this social media
Created by ignite via http://mashable.com/2012/08/02/social-network-data-infographic/
Twitter: @libraryfuture
22. Results from Bing’s Facebook picture search feature
appear “Pinterest-like”
From “Bing adds search for Facebook’s 300 million new daily photos” by John Koetsier for
Venturebeat http://venturebeat.com/2012/08/30/bing-facebook-photo-search Twitter: @libraryfuture
23. UNICEF Campaign
Uses the “what I want” focus of the platform to bring a cause to light.
http://pinterest.com/AmiMusa/pins/ Twitter: @libraryfuture
31. Pin leads to store to
purchase content
http://www.dummies.com/store/product/Digital-Photography-For-Dummies-
7th-Edition.productCd-1118092031.html
Twitter: @libraryfuture
35. PinBoard for sharing news stories
Sharing news info via its visual element with targeted audience Twitter: @libraryfuture
36. How to
Select a category
for your boards
or seek input
from your
followers
Twitter: @libraryfuture
37. Anatomy of a Pin
Meta data and more
Twitter: @libraryfuture
38. Anatomy of a PinBoard
Choose a descriptive and
catchy title and description
Add board collaborators
Easy to delete old content
Twitter: @libraryfuture
39. Collaborate Boards Adding collaborators
•Invite staff to co-
populate boards.
•Make it a community
endeavor.
•Invite research groups
•So resource guides
include their expertise
•Open boards to classes
•Host collaborative
boards around events
Twitter: @libraryfuture
40. Accepting Invitations to collaborative Pinboards
Join to enter a larger community
Twitter: @libraryfuture
41. Libraries are interested in Pinterest because...
• Pinterest holds implications for information
usage: content sharing, service
enhancements, and opportunities for
collaboration and marketing.
• Pinterest succeeds in several areas of interest
to academic libraries: content discovery and
sharing, collaboration, and sharing.
• Applications and impacts on various steps in
the research process an research services.
Twitter: @libraryfuture
42. Trends & Information Contexts
• Pinterest works at the juncture of the major
online and content trends of:
– self curation
– image engagement and sharing
– visual search/discovery
– and social discovery
• Impacts the ways we find, share, and use
online resources.
Twitter: @libraryfuture
43. What I thought about Pinterest last year -
http://bit.ly/pinterestforinfo
Pinterest and Libraries:
•Important because self and group
curation of online content
•Use to –
•Bookmark resources
• share images of books
•Contributions from community
•As a visual resource guide
•Facilitate collaboration
•As a teaching tool
•Pin pics of staff - human element
•Track metrics
•Enhance existing social media
projects
Twitter: @libraryfuture
45. Pictures tell a story
Tell your
library’s story
http://pinterest.com/pin/31666003600640013/
Twitter: @libraryfuture
Discovered via http://mashable.com/2012/08/02/pinterest-pregnancy-announcements/
46. Harness power of collaborative boards
Every single one of QUT Library Creative Industries’ boards are collaborative
Twitter: @libraryfuture
http://pinterest.com/qutlibraryci/
47. Pinterest Image Optimization
Pinned from http://mashable.com/2012/03/26/optimize-images-
pinterest/ by Beverly Public Library via Tom Treanor
Twitter: @libraryfuture
48. Plan for Pinterest & SEO
Created by Dreamsystemsmedia.com
http://mashable.com/2012/03/26/optimize-images-pinterest/
Twitter: @libraryfuture
49. Pinterest sends email notifications for new boards:
engage your patrons’ new boards, have boards ready to
be engaged by your followers
Twitter: @libraryfuture
50. Track
(un)followers
Inform an understanding of
audience and project
analysis
pinterest.com/innovatty/ @libraryfuture
Twitter:
52. More Tips
• Click pins before repinning and click on your own
pins to ensure they lead where you want to point
people.
• Consider what each pin says about your
institution. You’re creating an image alongside
your story.
• All pins should be fun or helpful , or both.
• Create a Pin board that tells your unique story
which sets up your value amongst your
community.
Twitter: @libraryfuture
53. Repins dominate. So be repinable
http://blog.rjmetrics.com/Pinterest-Data-Analysis-An-Inside-Look/ Via
Twitter: @libraryfuture
http://mashable.com/2012/06/11/5-ways-to-be-pinworthy/
54. Ethics of Pinterest
The
concerns, considerations, worries
, and solutions
• How Copyright comes into play
with Pinterest
• What can safely libraries Pin
• How to protect intellectual
property on Pinterest
http://www.flickr.com/photos/mikeblogs/3020135683/
Without major challenges or court rulings, Pinterest copyright worries
may be dying down
Twitter: @libraryfuture
55. Flickr add Share to Pinterest feature
To protect proper
attribution, not
just for
convenience.
Also helps flickr stay relevant
This could be a good way
to streamline your Flickr
and Pinterest projects
Twitter: @libraryfuture
56. Ethics of Pinterest
One widely shared perspective on Pinterest’s ethical dilemmas
“From a legal perspective, my concern was for my own potential liability. From an artist’s
perspective, my concern was that I was arguably engaging in activity that is morally,
ethically and professionally wrong.” -
http://ddkportraits.com/2012/02/why-i-tearfully-deleted-my-pinterest-inspiration-boards/
I suggest reading this, and Pinterest’s updated Terms of use Twitter: @libraryfuture
57. http://poesygalore.blogspot.com/2012/03/on-pinterest-and-why-i-tearfully.html
One librarian’s response – Emily Lloyd
“…something less like Napster and more like del.icio.us:
a place to store neat things I don't want to forget.”
“When I used del.icio.us, I'd post a link to an image I wanted to remember. On
Pinterest, I've posted images with links underneath them. They feel like such
similar acts, to be so different!”
Twitter: @libraryfuture
59. Gonzalo E. Mon points out in this
Mashable article that:
-Pinterest does not own the content
you Pin.
-Pinning content does grant
Pinterest some rights to use of that
content (similar to Facebook’s).
-“No, You Can’t Just Post Other
People’s Stuff”
-Confirm that licenses include
permission to Pin.
-“also be careful before you post any
content that includes celebrity
images or third party trademarks.”
-“If your legal department would
advise you not to post something on
the website, you probably shouldn’t
http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/
pin it to your company’s pinboard,
either.”
One solution – only in that which you own. Reasonable approach.
Twitter: @libraryfuture
60. Where the difference may lie
– “Both Twitter and
Facebook encourage sharing
personal experiences and
photos rather than content
created by someone else,
says Deborah Sweeney,
intellectual property lawyer
and CEO of MyCorporation.”
“According to Pinterest's Terms of Use, however, it's my responsibility to get General
Foods International's permission prior to posting anything involving its trademark.”
“Pinterest Places Copyright Responsibility on Users”
Tip: “check with your product photographer that you own all rights to the images and that
repinning would be an accepted use, since you may have only paid for the images to be used
on your own website.”
http://www.pcworld.com/businesscenter/article/250700/what_you_should_know_about_pinterest_and_copyright.html
Twitter: @libraryfuture
62. http://carterlawaz.com/2012/03/copyright-infringement-on-pinterest/
“A copyright holder has the exclusive rights to make copies and distribute their work. Pinning
appears to be making a copy of an original work, and if you don't own or have permission to pin
the work, you might be at risk of being accused of copyright infringement.” Twitter: @libraryfuture
64. You agree not to post User Content that:
•infringes any third party’s Intellectual Property
Rights, privacy rights, publicity rights, or other
personal or proprietary rights;
•contains any information or content that you do
not have a right to make available under any law
or under contractual or fiduciary relationships; or
http://pinterest.com/about/use/
http://pinterest.com/about/terms/
Copyright Policy
“Pinterest has adopted and implemented the
Pinterest Copyright Policy in accordance with
the Digital Millennium Copyright Act. For more
information, please read our Copyright Policy.”
Twitter: @libraryfuture
65. Good advice form Erin Dali:
“The bottom line is, there is copyright
confusion when it comes to Pinterest, but that
shouldn’t stop us from using the site. What
can we do? We can pin smart and pin safe.”
http://yalsa.ala.org/blog/2012/03/29/pinterest-copyright-concerns/
Author’s 6 tips for smarter, safer, pinning (paraphrased):
•Pin your own content with the intent to share.
•Pin images when creators have attached a “Pin Me” button. They are inviting you to share as
well.
•Pin original posts and include links with your pins. “Attribution does not necessarily make
copies legal under fair use, but it is always a good idea to give credit to creators.”
•Pin things licensed with Creative Commons licenses.
•Confirm if pinning specific content falls under Fair Use.
•When in doubt – ask the content creator.
Twitter: @libraryfuture
66. Pin Etiquette Guidelines:
• Credit Your Sources: Pins are
the most useful when they
have links back to the original
source. If you notice that a pin
is not sourced correctly, leave
a comment so the original
pinner can update the source.
Finding the original source is
always preferable to a
secondary source such as
Image Search or a blog entry.
http://pinterest.com/about/etiquette/
Twitter: @libraryfuture
67. Answer –
Craft a Policy for protecting Intellectual property
Twitter: @libraryfuture
68. Use Pinterest in an Academic
Library Environment for -
• Providing targeted resources
• Featuring collections and items
• Connecting with researchers
• Collaborative resource guides
• Highlighting services and Outreach
• Visual link collections
• Teaching and learning
Twitter: @libraryfuture
69. Use as professional staff
• Not just institutional use
– As individual service providers
• Community managers for sub groups
–For targeted audiences from singular
specialist
– As a research/current awareness tool
– For staff visibility
• promoting a human element
Twitter: @libraryfuture
70. Library Project Ideas
• Services:
–Curate instruction resources
–Facilitate collaboration
–Teach as resource discovery tool
–Teach proper citation and ethical use
–Reference resources
–Diagrams to commonly asked
questions
Twitter: @libraryfuture
71. More Project Ideas
• Promote exhibits
• Provide additional information on
exhibits
• Make items accessible virtually
• Collaborative exhibits
• Extend research opportunities
• Broaden reach of pieces
Twitter: @libraryfuture
72. Providing Targeted Resources w/ Pinterest
• Pin discipline specific resources
• Subject liaison activities
– Target researchers & students with @ mentions
– Embed Pins on subject pages
• One on one
• Pin links to a researcher/student about her subject area
through a collaborative board or through at mentions
Twitter: @libraryfuture
73. Subject Resources
• Pin images about specialized subject fields from:
• the library website
• online resources beyond library subscriptions
• Online Journals
• eBook and bibliographic records
• Amazon
• your established subject guides
• Blogs
• news stories
• even other Pinterest relevant accounts
Twitter: @libraryfuture
74. Subject & Departmental Liaison
• Target researchers and students with @
mentions
• Embed Pins on subject pages and pages for
specific departments
Pin to Targeted Researchers
• Supply links to a researcher/student about her
subject area through a collaborative board, or
through at replies
Twitter: @libraryfuture
75. Collect Feedback with Pinterest
• Ask that patrons use the comments to give
feedback about:
– To item or subject pinned
– A general question or topic
• General open ended feedback
Twitter: @libraryfuture
76. Conversations and Interactions
• Conversations in comments: about topic or
research questions or research assignments
• reply to questions posted as comments on Pins
• post comments on users’ Pins injecting library help
• @ mention users and ask if that resource helps etc
Connecting with Researchers
• Feedback
• Conversations
• Answer / Post / Mention
Twitter: @libraryfuture
77. Use Collaborative Boards for -
Collaborative Resource Guides
• Classes and class projects
• Departments you serve
• Course assignments
• Book or advanced reading clubs
• Laboratories
• Library Staff: Pin office projects
• Other user groups: dept heads, library
supporters, frequent visitors
Twitter: @libraryfuture
78. Highlighting Services and Outreach
• Marketing services
• Pinterest as Service
• Humanizing librarians
• Marketing events with Pinterest
• Reference service through Pinterest
Twitter: @libraryfuture
79. Keep in mind
• Pinterest retains users with 2-3 times the
efficiently of Twitter when it started out.
• Pins come from everywhere, the most popular
source of pins only represents 3% of total pins.
• The huge amount of re-pins demonstrates
Pinterest’s virality. At a similar time in
Twitter’s history, only about 1.4% of tweets
were retweets. Here is power for starting
conversations.
http://blog.rjmetrics.com/Pinterest-Data-Analysis-An-Inside-Look/
Twitter: @libraryfuture
80. Pin Your Community
• Pin things from your library’s community:
– Pin campus news
– Pin departmental news
– Pin news related to the disciplines served by your
library
– Pin news of awards won by your constituency
– Pin local news events – always of interest
– Pin pictures or works of new students and staff
Twitter: @libraryfuture
81. Marketing Events
• Pin movie posters to advertise movie events
• Book covers of authors coming to speak and of
professors giving special lectures
Twitter: @libraryfuture
82. Reference Through Pinterest
• Use Pinterest directly as a virtual reference
– Provide reactive and proactive answer service
– Pin answers to FAQs
– Respond to information needs through Pinterest
as platform
• Share commonly used reference sources
– Create a Pin Board including Pins from major
works of a quick access reference desk collection
Twitter: @libraryfuture
83. Visual Link Collections
• Complement subject guides with Pin boards
– Mirror existing guides with Pin boards
– Create guides anew as Pin boards
• Complement Delicious bookmarks with Pin
boards
– Create Pin boards with Pins from each Delicious
bookmark
– Create a visual bookmarking service with Pin
boards
Twitter: @libraryfuture
84. Pinterest is perfect for
sharing infographics as
self contained visual data
displays
Tracing attribution must be possible
on the pinned infographic as well as
within the Pin’s metadata
http://pinterest.com/pin/171981279490024885/
Twitter: @libraryfuture
85. Teaching and Learning
• Orientation: introducing the library w/ Pins
– Pin pictures of the library
– Post Pins about basic services and operations (copies,
checking out, accounts, printing, answers, getting
access)
– Pin videos introducing the library and specific library
services
– Feature orientation Pin boards prominently on your
profile
– Librarians introduce themselves in a “Meet Your
Librarians” board
Twitter: @libraryfuture
86. Teaching with Pinterest
– Create a Pin board to complement online tutorials
– Board to supplement class handouts
– Pin instructional videos
– Pin explanatory screen shots of search techniques
– Associate images with online instructional
materials to facilitate their being Pinned
Twitter: @libraryfuture
87. Best Practices for Pinterest Accounts
• Element of:
– Pinterest Accounts
– Boards
– Pins
• Customizing, arranging, categorizing boards
• Best Practices for Pinning
• Connecting
• Work flows
Twitter: @libraryfuture
88. Creating and Elements of Accounts
• Account for library: why and when, considerations and
strategies
• Profile elements:
– icon
– Name
– Location
– Social media
– Outside link
• Boards
– Default
– Custom
– Arrange / rearrange
– Add categories to boards
Twitter: @libraryfuture
89. Consider notification settings and work flows.
Attach social media accounts.
Make account visible to public search.
Twitter: @libraryfuture
90. Best Practices for Pinning
• Timing
– How often to Pin
• Revisiting credit
• To Tweet? Or to Facebook?
Twitter: @libraryfuture
91. Work Flows
Considerations for official use of Pinterest
• Who will Pin
• Who has access
• Partnering internally
• Further Considerations and Quality Control
Twitter: @libraryfuture
92. Other Actions, Issues, & Opportunities
• Pinterest Optimization
• Pinterest Buttons
• Location and mobile
• Search
• Web and Social media Mash ups
• Metrics
• Skills
• Information literacy
Twitter: @libraryfuture
93. Pinterest Optimization
• Optimizing online resources and pages for
Pinterest
• To extend their reach
• Add pin-able images to … everything
• Optimizing images for Pinterest
• Meta data
Twitter: @libraryfuture
98. Pinterest Mash ups Collapse work flows across social media
• Tweet Pins
• Facebook
– Connect & send
Pins to
• Instagram: Pin from
Web Photos with
bookmarklet
• QR Codes
• Pin from Tumblr
• Flickr: Pin from
Plays well with all image based social
networks and technologies Twitter: @libraryfuture
99. Third Party Tools
http://pinterest.com/pin/98727416801573228
http://www.pinaquote.com/
Twitter: @libraryfuture
100. Quality Control
• Links
– Making sure they lead where they should
– Changing where they point to
– Updating
• Authority: Credit, permission,
• Metadata
– Description
– Tags
– Board info
Twitter: @libraryfuture
101. Guidelines and plans
• To ensure a successful institutional project.
• Elements:
– Training
– Marketing
– Policies for content
– Control to ensure copyright protected
– Work flows
– Partners
Twitter: @libraryfuture
104. Monitor Pinterest performance with social
media monitoring service Viralheat
Twitter: @libraryfuture
http://blog.viralheat.com/2012/08/14/viralheat-announces-pinterest-analytics/
105. Pinterest Analytics Dashboard
Track Pin performance and schedule Pins
http://mashable.com/2012/04/04/pinerly-pinterest-analytics-dashboard/#5706713-Coming-Soon
Created by Pinerly
http://pandodaily.com/2012/05/28/meet-pinerly-the-buddy-media-of-pinterest/
Twitter: @libraryfuture
106. Book seller Indigo used Pinterest sharing tools with
Gigya, a social media tools company, and saw a 78% rise
in social sharing & 218% rise in social traffic. Indigo
Director Dave McLean reports that it “spawned a
sharing frenzy.”
VentureBeat “Indigo: Pinterest doubled our social traffic and increased conversions 50%”
http://venturebeat.com/2012/07/19/pinterest-indigo-gigya-doubled-social-traffic/ Twitter: @libraryfuture
107. Skills to teach
• Skills to leverage Pinterest in academic
settings: teaching, research, service.
• Assist researchers and students with skills
applying Pinterest to their continued
academic success.
• Help patrons use Pinterest effectively and
ethically
Twitter: @libraryfuture
108. Information Literacy & Pinterest
• Address ethical use of visual information
through proper applications and
considerations, and for teaching and
expanding information literacy skills as this
tool relates to information engagement.
• How Pinterest fits into each IL Standard
• New considerations for IL from Pinterest
– A (nother) reevaluation Info Lit
Twitter: @libraryfuture
109. Upcoming Pinterest Changes
• API available to developers
• Privacy controls for boards
• Expanded sourcing attribution
• Internationalization
• Pinterest may pass Tumblr in US soon
“What’s Next for Pinterest” by Liz Gannes for AllThingsD Twitter: @libraryfuture
http://allthingsd.com/20120629/whats-next-for-pinterest/
110. Future
• The Future of Pinterest is –
– Growth for the next year
– Deeper integration with more content
– Nearer to resolutions of some copyright concerns
• Future of libraries and Pinterest
– More understanding of how to protect and manage copyright
– More Pinterest friendly websites and resources
– Work with publishers in understanding and making resources
Pinterest friendly
• More or our end users will be Pinterest users. The
acceptance of sharing will continue to grow. Visual
emphasis on guides and discovery will deepen.
• The general concepts of Pinterest will continue to lay
foundations for resource sharing
Twitter: @libraryfuture
111. Pinterest Newsletter Moves from Self Curation to Curating for you
based on your activity – flipping the curation model
Twitter: @libraryfuture
112. Pin Together - Learn Together
Technology Trend Spotter for Libraries
Twitter: @libraryfuture
libraryfuture@gmail.com
www.linkedin.com/in/libraryfuture
http://joemurphylibraryfuture.com
Twitter: @libraryfuture