SlideShare une entreprise Scribd logo
1  sur  112
Pinterest
       &
   Academia

     Joe Murphy

 Association of College &
Research Libraries Webcast

             Twitter: @libraryfuture
• Pinterest shifts the narrative
  of discovery & visual
  curation
• Pinterest has impact:
   – is popular
   – drives traffic
   – Affects concepts of access
     and services.
• Fits into the larger tech
  landscape: this is the year of
  the image.


                                   Twitter: @libraryfuture
http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012




                                                 Twitter: @libraryfuture
Elevator pitch -


                                                                     is …
…an online pin board for gathering
and sharing images from web
resources. It taps into new trends for
collections discovery.
 Pinterest logo was designed by Michael Deal and Juan Carlos Pagan
                                                                            Twitter: @libraryfuture
Why Pinterest
• Pinterest reflects the major
  trends of
  – self curation of online content
  – image
    engagement/sharing/visual
    and social search & discovery
• Pinterest’s growth impacts
  online sharing
• Match targeted users with
  specific content.

                                      Twitter: @libraryfuture
Pinterest for Libraries
• Main use areas for
  academic libraries:
   – Facilitate
    collaboration
   – Assist self curation
   – Create visual resource
    guides

                              http://pinterest.com/pin/186758715767974119/

                                                         Twitter: @libraryfuture
No longer by invitation only

                                                       Barriers diminish



                                                 Means it is now ok to
                                                 expect more end users
                                                 to engage & drive
                                                 projects through
                                                 Pinterest. Invite your
                                                 patrons/customers.
                                                 Build collaborative
                                                 boards.

http://blog.pinterest.com/post/29389668300/open-registration   Twitter: @libraryfuture
Easy to Pin Videos




Pin instructional videos, interviews, and tutorials
                                                Twitter: @libraryfuture
Pinterest Apps




                 Twitter: @libraryfuture
iPhone App




     Twitter: @libraryfuture
New iPad App

•Built specifically for
the tablet
•Built in browser for in
app experience
• Allows Pinners to “go
out into the world,” i.e.
Pin and do.




             Twitter: @libraryfuture
Twitter: @libraryfuture
Popularity




http://articles.cnn.com/2012-04-
06/tech/tech_social-media_pinterest-third-
social-network_1_social-networking-facebook-
and-twitter-social-media?_s=PM:TECH




                                               Created by ignite via http://mashable.com/2012/08/02/social-network-data-infographic/
                                                                                                                          Twitter: @libraryfuture
Unique Visitors to Pinterest




http://siteanalytics.compete.com/pinterest.com/
                                                  Twitter: @libraryfuture
Who, according to Pew, is using Pinterest?




                                    Twitter: @libraryfuture
Women are more likely to use Pinterest




                                                          Method: National phone survey of
                                                          1,005 18+ adults during August, 2012
                                                          including 799 internet users.


“Photos and Videos as Social Currency Online,” Pew Internet & American Life Project. By
                              Lee Rainie, Joanna Brenner, Kristen Purcell, Sep 13, 2012.
                            http://pewinternet.org/Reports/2012/Online-Pictures.aspx
                                                                     Twitter: @libraryfuture
Pew also explored wider online curation




41% curate photos and videos that they
find online


A look into the growth of online
curation and the infusion of image-
sharing trend elements
                                                 Twitter: @libraryfuture
Gender & this social media




Created by ignite via http://mashable.com/2012/08/02/social-network-data-infographic/
                                                                                        Twitter: @libraryfuture
Via http://venturebeat.com/2012/08/22/social-media-demographics-stats-2012/ created by Pingdom   Twitter: @libraryfuture
Pinterest User
  demographics




http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Pinterest   Twitter: @libraryfuture
http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/   Twitter: @libraryfuture
Results from Bing’s Facebook picture search feature
appear “Pinterest-like”




From “Bing adds search for Facebook’s 300 million new daily photos” by John Koetsier for
Venturebeat http://venturebeat.com/2012/08/30/bing-facebook-photo-search                 Twitter: @libraryfuture
UNICEF Campaign




Uses the “what I want” focus of the platform to bring a cause to light.
http://pinterest.com/AmiMusa/pins/                       Twitter: @libraryfuture
Campaign example




http://www.volvocars.com/us/top/community/Pages/Volvo-Joyride.aspx
                                                                             Twitter: @libraryfuture
http://pinterest.com/volvocarsus/volvo-joyride/
                                                  Twitter: @libraryfuture
Video sharing site Dailymotion has Pinterest feel




                                                   Twitter: @libraryfuture
                                   http://www.dailymotion.com/us/channel/tech
Promote libraries




                    Twitter: @libraryfuture
http://pinterest.com/bookexpoamerica/


Brand example – BookExpo America
                                                                      Twitter: @libraryfuture
http://pinterest.com/gutmanlibrary/databases-of-buildings/
Example board from one of those libraries.
Great example of targeting one user group w/ singular info type                  Twitter: @libraryfuture
http://pinterest.com/fordummies/

Great content provider example

                                                  Twitter: @libraryfuture
Pin leads to store to
purchase content




                        http://www.dummies.com/store/product/Digital-Photography-For-Dummies-
                                                        7th-Edition.productCd-1118092031.html




                                                               Twitter: @libraryfuture
Pin leads to free info




           Twitter: @libraryfuture
Directly educational Pins




http://pinterest.com/fordummies/education-languages/
                                                                 Twitter: @libraryfuture
Pinterest for targeting an audience




                             Twitter: @libraryfuture
PinBoard for sharing news stories




Sharing news info via its visual element with targeted audience   Twitter: @libraryfuture
How to




Select a category
for your boards
or seek input
from your
followers


     Twitter: @libraryfuture
Anatomy of a Pin




Meta data and more

                             Twitter: @libraryfuture
Anatomy of a PinBoard



                              Choose a descriptive and
                              catchy title and description




                            Add board collaborators




       Easy to delete old content




                                           Twitter: @libraryfuture
Collaborate Boards        Adding collaborators




                     •Invite staff to co-
                     populate boards.
                        •Make it a community
                        endeavor.
                     •Invite research groups
                        •So resource guides
                        include their expertise
                     •Open boards to classes
                     •Host collaborative
                     boards around events

                                      Twitter: @libraryfuture
Accepting Invitations to collaborative Pinboards




Join to enter a larger community
                                         Twitter: @libraryfuture
Libraries are interested in Pinterest because...

• Pinterest holds implications for information
  usage: content sharing, service
  enhancements, and opportunities for
  collaboration and marketing.
• Pinterest succeeds in several areas of interest
  to academic libraries: content discovery and
  sharing, collaboration, and sharing.
• Applications and impacts on various steps in
  the research process an research services.

                                          Twitter: @libraryfuture
Trends & Information Contexts
• Pinterest works at the juncture of the major
  online and content trends of:
  – self curation
  – image engagement and sharing
  – visual search/discovery
  – and social discovery
• Impacts the ways we find, share, and use
  online resources.

                                        Twitter: @libraryfuture
What I thought about Pinterest last year -

                            http://bit.ly/pinterestforinfo
                            Pinterest and Libraries:
                            •Important because self and group
                            curation of online content
                            •Use to –
                                •Bookmark resources
                                • share images of books
                                •Contributions from community
                                •As a visual resource guide
                                •Facilitate collaboration
                                •As a teaching tool
                                •Pin pics of staff - human element
                                •Track metrics
                                •Enhance existing social media
                                projects

                                                     Twitter: @libraryfuture
Pinterest Tips




                 Twitter: @libraryfuture
Pictures tell a story




                                                                                            Tell your
                                                                                            library’s story




http://pinterest.com/pin/31666003600640013/
                                                                                                                   Twitter: @libraryfuture
                                              Discovered via http://mashable.com/2012/08/02/pinterest-pregnancy-announcements/
Harness power of collaborative boards




Every single one of QUT Library Creative Industries’ boards are collaborative
                                                                         Twitter: @libraryfuture
                                                                    http://pinterest.com/qutlibraryci/
Pinterest Image Optimization




Pinned from http://mashable.com/2012/03/26/optimize-images-
pinterest/ by Beverly Public Library via Tom Treanor
                                                              Twitter: @libraryfuture
Plan for Pinterest & SEO




Created by Dreamsystemsmedia.com
http://mashable.com/2012/03/26/optimize-images-pinterest/
                                                            Twitter: @libraryfuture
Pinterest sends email notifications for new boards:
engage your patrons’ new boards, have boards ready to
be engaged by your followers




                                            Twitter: @libraryfuture
Track
    (un)followers



Inform an understanding of
audience and project
analysis




          pinterest.com/innovatty/ @libraryfuture
                         Twitter:
pinwords




Have a written message? Pin text as well.
                                                       Twitter: @libraryfuture
More Tips
• Click pins before repinning and click on your own
  pins to ensure they lead where you want to point
  people.
• Consider what each pin says about your
  institution. You’re creating an image alongside
  your story.
• All pins should be fun or helpful , or both.
• Create a Pin board that tells your unique story
  which sets up your value amongst your
  community.
                                           Twitter: @libraryfuture
Repins dominate. So be repinable




               http://blog.rjmetrics.com/Pinterest-Data-Analysis-An-Inside-Look/ Via
                                                              Twitter: @libraryfuture
               http://mashable.com/2012/06/11/5-ways-to-be-pinworthy/
Ethics of Pinterest
                                                       The
                                                       concerns, considerations, worries
                                                       , and solutions
                                                     • How Copyright comes into play
                                                       with Pinterest
                                                     • What can safely libraries Pin
                                                     • How to protect intellectual
                                                       property on Pinterest
http://www.flickr.com/photos/mikeblogs/3020135683/




      Without major challenges or court rulings, Pinterest copyright worries
      may be dying down
                                                                               Twitter: @libraryfuture
Flickr add Share to Pinterest feature
                                To protect proper
                                attribution, not
                                just for
                                convenience.

                              Also helps flickr stay relevant




                              This could be a good way
                              to streamline your Flickr
                              and Pinterest projects

                                             Twitter: @libraryfuture
Ethics of Pinterest




 One widely shared perspective on Pinterest’s ethical dilemmas
“From a legal perspective, my concern was for my own potential liability. From an artist’s
perspective, my concern was that I was arguably engaging in activity that is morally,
ethically and professionally wrong.” -
    http://ddkportraits.com/2012/02/why-i-tearfully-deleted-my-pinterest-inspiration-boards/



           I suggest reading this, and Pinterest’s updated Terms of use                   Twitter: @libraryfuture
http://poesygalore.blogspot.com/2012/03/on-pinterest-and-why-i-tearfully.html
                  One librarian’s response – Emily Lloyd


        “…something less like Napster and more like del.icio.us:
        a place to store neat things I don't want to forget.”

   “When I used del.icio.us, I'd post a link to an image I wanted to remember. On
   Pinterest, I've posted images with links underneath them. They feel like such
   similar acts, to be so different!”

                                                                      Twitter: @libraryfuture
http://www.stuckincustoms.com/2012/02/13/why-
photographers-should-stop-complaining-about-copyright-
and-embrace-pinterest/


                                                         Twitter: @libraryfuture
Gonzalo E. Mon points out in this
                                                                   Mashable article that:
                                                                   -Pinterest does not own the content
                                                                   you Pin.
                                                                   -Pinning content does grant
                                                                   Pinterest some rights to use of that
                                                                   content (similar to Facebook’s).
                                                                   -“No, You Can’t Just Post Other
                                                                   People’s Stuff”
                                                                   -Confirm that licenses include
                                                                   permission to Pin.
                                                                   -“also be careful before you post any
                                                                   content that includes celebrity
                                                                   images or third party trademarks.”
                                                                   -“If your legal department would
                                                                   advise you not to post something on
                                                                   the website, you probably shouldn’t
http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/
                                                                   pin it to your company’s pinboard,
                                                                   either.”


          One solution – only in that which you own. Reasonable approach.
                                                                                     Twitter: @libraryfuture
Where the difference may lie
                                                                            – “Both Twitter and
                                                                            Facebook encourage sharing
                                                                            personal experiences and
                                                                            photos rather than content
                                                                            created by someone else,
                                                                            says Deborah Sweeney,
                                                                            intellectual property lawyer
                                                                            and CEO of MyCorporation.”




 “According to Pinterest's Terms of Use, however, it's my responsibility to get General
 Foods International's permission prior to posting anything involving its trademark.”
            “Pinterest Places Copyright Responsibility on Users”
 Tip: “check with your product photographer that you own all rights to the images and that
 repinning would be an accepted use, since you may have only paid for the images to be used
 on your own website.”

http://www.pcworld.com/businesscenter/article/250700/what_you_should_know_about_pinterest_and_copyright.html
                                                                                        Twitter: @libraryfuture
Pinterest’s Copyright & Trademark page

          http://pinterest.com/about/copyright/




                                                  Twitter: @libraryfuture
http://carterlawaz.com/2012/03/copyright-infringement-on-pinterest/



“A copyright holder has the exclusive rights to make copies and distribute their work. Pinning
appears to be making a copy of an original work, and if you don't own or have permission to pin
the work, you might be at risk of being accused of copyright infringement.” Twitter: @libraryfuture
http://techcrunch.com/2012/03/24/pinterest-terms-api-copyrigh/

New Terms of Service:
•Pinterest does not have rights to sell you content.
• noncommercial use only
•Easier to report copyright abuses
                                                            Twitter: @libraryfuture
You agree not to post User Content that:
                                                  •infringes any third party’s Intellectual Property
                                                  Rights, privacy rights, publicity rights, or other
                                                  personal or proprietary rights;
                                                  •contains any information or content that you do
                                                  not have a right to make available under any law
                                                  or under contractual or fiduciary relationships; or
                                                         http://pinterest.com/about/use/




http://pinterest.com/about/terms/
Copyright Policy
“Pinterest has adopted and implemented the
Pinterest Copyright Policy in accordance with
the Digital Millennium Copyright Act. For more
information, please read our Copyright Policy.”
                                                                               Twitter: @libraryfuture
Good advice form Erin Dali:
                                                           “The bottom line is, there is copyright
                                                           confusion when it comes to Pinterest, but that
                                                           shouldn’t stop us from using the site. What
                                                           can we do? We can pin smart and pin safe.”




http://yalsa.ala.org/blog/2012/03/29/pinterest-copyright-concerns/

Author’s 6 tips for smarter, safer, pinning (paraphrased):
•Pin your own content with the intent to share.
•Pin images when creators have attached a “Pin Me” button. They are inviting you to share as
well.
•Pin original posts and include links with your pins. “Attribution does not necessarily make
copies legal under fair use, but it is always a good idea to give credit to creators.”
•Pin things licensed with Creative Commons licenses.
•Confirm if pinning specific content falls under Fair Use.
•When in doubt – ask the content creator.
                                                                                      Twitter: @libraryfuture
Pin Etiquette Guidelines:

• Credit Your Sources: Pins are
the most useful when they
have links back to the original
source. If you notice that a pin
is not sourced correctly, leave
a comment so the original
pinner can update the source.
Finding the original source is
always preferable to a
secondary source such as
Image Search or a blog entry.


 http://pinterest.com/about/etiquette/
                        Twitter: @libraryfuture
Answer –

Craft a Policy for protecting Intellectual property




                                         Twitter: @libraryfuture
Use Pinterest in an Academic
        Library Environment for -
•   Providing targeted resources
•   Featuring collections and items
•   Connecting with researchers
•   Collaborative resource guides
•   Highlighting services and Outreach
•   Visual link collections
•   Teaching and learning
                                         Twitter: @libraryfuture
Use as professional staff
• Not just institutional use
  – As individual service providers
    • Community managers for sub groups
  –For targeted audiences from singular
   specialist
  – As a research/current awareness tool
  – For staff visibility
    • promoting a human element

                                      Twitter: @libraryfuture
Library Project Ideas
• Services:
   –Curate instruction resources
   –Facilitate collaboration
   –Teach as resource discovery tool
   –Teach proper citation and ethical use
   –Reference resources
   –Diagrams to commonly asked
    questions
                                    Twitter: @libraryfuture
More Project Ideas
• Promote exhibits
• Provide additional information on
  exhibits
• Make items accessible virtually
• Collaborative exhibits
• Extend research opportunities
• Broaden reach of pieces
                                      Twitter: @libraryfuture
Providing Targeted Resources w/ Pinterest

• Pin discipline specific resources
• Subject liaison activities
  – Target researchers & students with @ mentions
  – Embed Pins on subject pages
• One on one
  • Pin links to a researcher/student about her subject area
    through a collaborative board or through at mentions




                                                    Twitter: @libraryfuture
Subject Resources
•   Pin images about specialized subject fields from:
•   the library website
•   online resources beyond library subscriptions
•   Online Journals
•   eBook and bibliographic records
•   Amazon
•   your established subject guides
•   Blogs
•   news stories
•   even other Pinterest relevant accounts


                                                  Twitter: @libraryfuture
Subject & Departmental Liaison
 • Target researchers and students with @
   mentions
 • Embed Pins on subject pages and pages for
   specific departments

     Pin to Targeted Researchers
• Supply links to a researcher/student about her
  subject area through a collaborative board, or
  through at replies
                                         Twitter: @libraryfuture
Collect Feedback with Pinterest
• Ask that patrons use the comments to give
  feedback about:
  – To item or subject pinned
  – A general question or topic
• General open ended feedback




                                       Twitter: @libraryfuture
Conversations and Interactions
• Conversations in comments: about topic or
  research questions or research assignments
• reply to questions posted as comments on Pins
• post comments on users’ Pins injecting library help
• @ mention users and ask if that resource helps etc
     Connecting with Researchers
• Feedback
• Conversations
• Answer / Post / Mention
                                          Twitter: @libraryfuture
Use Collaborative Boards for -
      Collaborative Resource Guides
•   Classes and class projects
•   Departments you serve
•   Course assignments
•   Book or advanced reading clubs
•   Laboratories
•   Library Staff: Pin office projects
•   Other user groups: dept heads, library
    supporters, frequent visitors
                                             Twitter: @libraryfuture
Highlighting Services and Outreach
•   Marketing services
•   Pinterest as Service
•   Humanizing librarians
•   Marketing events with Pinterest
•   Reference service through Pinterest




                                          Twitter: @libraryfuture
Keep in mind

• Pinterest retains users with 2-3 times the
  efficiently of Twitter when it started out.
• Pins come from everywhere, the most popular
  source of pins only represents 3% of total pins.
• The huge amount of re-pins demonstrates
  Pinterest’s virality. At a similar time in
  Twitter’s history, only about 1.4% of tweets
  were retweets. Here is power for starting
  conversations.

                        http://blog.rjmetrics.com/Pinterest-Data-Analysis-An-Inside-Look/
                                                                   Twitter: @libraryfuture
Pin Your Community
• Pin things from your library’s community:
  – Pin campus news
  – Pin departmental news
  – Pin news related to the disciplines served by your
    library
  – Pin news of awards won by your constituency
  – Pin local news events – always of interest
  – Pin pictures or works of new students and staff


                                             Twitter: @libraryfuture
Marketing Events
• Pin movie posters to advertise movie events
• Book covers of authors coming to speak and of
  professors giving special lectures




                                       Twitter: @libraryfuture
Reference Through Pinterest
• Use Pinterest directly as a virtual reference
  – Provide reactive and proactive answer service
  – Pin answers to FAQs
  – Respond to information needs through Pinterest
    as platform
• Share commonly used reference sources
  – Create a Pin Board including Pins from major
    works of a quick access reference desk collection


                                             Twitter: @libraryfuture
Visual Link Collections
• Complement subject guides with Pin boards
  – Mirror existing guides with Pin boards
  – Create guides anew as Pin boards
• Complement Delicious bookmarks with Pin
  boards
  – Create Pin boards with Pins from each Delicious
    bookmark
  – Create a visual bookmarking service with Pin
    boards


                                             Twitter: @libraryfuture
Pinterest is perfect for
                                               sharing infographics as
                                               self contained visual data
                                               displays




                                                 Tracing attribution must be possible
                                                 on the pinned infographic as well as
                                                 within the Pin’s metadata



http://pinterest.com/pin/171981279490024885/



                                                                     Twitter: @libraryfuture
Teaching and Learning
• Orientation: introducing the library w/ Pins
  – Pin pictures of the library
  – Post Pins about basic services and operations (copies,
    checking out, accounts, printing, answers, getting
    access)
  – Pin videos introducing the library and specific library
    services
  – Feature orientation Pin boards prominently on your
    profile
  – Librarians introduce themselves in a “Meet Your
    Librarians” board

                                                Twitter: @libraryfuture
Teaching with Pinterest
– Create a Pin board to complement online tutorials
– Board to supplement class handouts
– Pin instructional videos
– Pin explanatory screen shots of search techniques
– Associate images with online instructional
  materials to facilitate their being Pinned




                                          Twitter: @libraryfuture
Best Practices for Pinterest Accounts
• Element of:
    – Pinterest Accounts
    – Boards
    – Pins
•   Customizing, arranging, categorizing boards
•   Best Practices for Pinning
•   Connecting
•   Work flows
                                          Twitter: @libraryfuture
Creating and Elements of Accounts
• Account for library: why and when, considerations and
  strategies
• Profile elements:
   –   icon
   –   Name
   –   Location
   –   Social media
   –   Outside link
• Boards
   –   Default
   –   Custom
   –   Arrange / rearrange
   –   Add categories to boards

                                                    Twitter: @libraryfuture
Consider notification settings and work flows.
Attach social media accounts.
Make account visible to public search.



                             Twitter: @libraryfuture
Best Practices for Pinning
• Timing
   – How often to Pin
• Revisiting credit
• To Tweet? Or to Facebook?




                               Twitter: @libraryfuture
Work Flows
     Considerations for official use of Pinterest

•   Who will Pin
•   Who has access
•   Partnering internally
•   Further Considerations and Quality Control



                                            Twitter: @libraryfuture
Other Actions, Issues, & Opportunities

•   Pinterest Optimization
•   Pinterest Buttons
•   Location and mobile
•   Search
•   Web and Social media Mash ups
•   Metrics
•   Skills
•   Information literacy
                                    Twitter: @libraryfuture
Pinterest Optimization
• Optimizing online resources and pages for
  Pinterest
• To extend their reach
• Add pin-able images to … everything
• Optimizing images for Pinterest
• Meta data



                                       Twitter: @libraryfuture
Pinterest Optimization




Include and image and its meta data on sites
                                               Twitter: @libraryfuture
Pinterest Buttons

• Pin It button
• Follow button
• Pin It bookmarklet




                                  Twitter: @libraryfuture
http://pinterest.com/about/goodies/




                                      Twitter: @libraryfuture
Searching on Pinterest




Filtering




                                     Twitter: @libraryfuture
Pinterest Mash ups               Collapse work flows across social media

 • Tweet Pins
 • Facebook
    – Connect & send
       Pins to
 • Instagram: Pin from
   Web Photos with
   bookmarklet
 • QR Codes
 • Pin from Tumblr
 • Flickr: Pin from


       Plays well with all image based social
       networks and technologies                        Twitter: @libraryfuture
Third Party Tools




                               http://pinterest.com/pin/98727416801573228



http://www.pinaquote.com/




                                                         Twitter: @libraryfuture
Quality Control
• Links
  – Making sure they lead where they should
  – Changing where they point to
  – Updating
• Authority: Credit, permission,
• Metadata
  – Description
  – Tags
  – Board info
                                              Twitter: @libraryfuture
Guidelines and plans
• To ensure a successful institutional project.
• Elements:
  – Training
  – Marketing
  – Policies for content
  – Control to ensure copyright protected
  – Work flows
  – Partners

                                            Twitter: @libraryfuture
Metrics




          Twitter: @libraryfuture
More Metrics

       •   Likes
       •   Repins
       •   Click throughs
       •   Comments




                      Twitter: @libraryfuture
Monitor Pinterest performance with social
  media monitoring service Viralheat




                                                                         Twitter: @libraryfuture
                    http://blog.viralheat.com/2012/08/14/viralheat-announces-pinterest-analytics/
Pinterest Analytics Dashboard

  Track Pin performance and schedule Pins




http://mashable.com/2012/04/04/pinerly-pinterest-analytics-dashboard/#5706713-Coming-Soon




                                                                                                                                 Created by Pinerly
                                                                                            http://pandodaily.com/2012/05/28/meet-pinerly-the-buddy-media-of-pinterest/
                                                                                                                              Twitter: @libraryfuture
Book seller Indigo used Pinterest sharing tools with
       Gigya, a social media tools company, and saw a 78% rise
       in social sharing & 218% rise in social traffic. Indigo
       Director Dave McLean reports that it “spawned a
       sharing frenzy.”




VentureBeat “Indigo: Pinterest doubled our social traffic and increased conversions 50%”
http://venturebeat.com/2012/07/19/pinterest-indigo-gigya-doubled-social-traffic/           Twitter: @libraryfuture
Skills to teach
• Skills to leverage Pinterest in academic
  settings: teaching, research, service.
• Assist researchers and students with skills
  applying Pinterest to their continued
  academic success.
• Help patrons use Pinterest effectively and
  ethically


                                         Twitter: @libraryfuture
Information Literacy & Pinterest
• Address ethical use of visual information
  through proper applications and
  considerations, and for teaching and
  expanding information literacy skills as this
  tool relates to information engagement.
• How Pinterest fits into each IL Standard
• New considerations for IL from Pinterest
  – A (nother) reevaluation Info Lit

                                          Twitter: @libraryfuture
Upcoming Pinterest Changes
•    API available to developers
•    Privacy controls for boards
•    Expanded sourcing attribution
•    Internationalization
•    Pinterest may pass Tumblr in US soon




“What’s Next for Pinterest” by Liz Gannes for AllThingsD                                Twitter: @libraryfuture
                                                           http://allthingsd.com/20120629/whats-next-for-pinterest/
Future
• The Future of Pinterest is –
   – Growth for the next year
   – Deeper integration with more content
   – Nearer to resolutions of some copyright concerns
• Future of libraries and Pinterest
   – More understanding of how to protect and manage copyright
   – More Pinterest friendly websites and resources
   – Work with publishers in understanding and making resources
     Pinterest friendly
• More or our end users will be Pinterest users. The
  acceptance of sharing will continue to grow. Visual
  emphasis on guides and discovery will deepen.
• The general concepts of Pinterest will continue to lay
  foundations for resource sharing
                                                        Twitter: @libraryfuture
Pinterest Newsletter Moves from Self Curation to Curating for you
based on your activity – flipping the curation model




                                                        Twitter: @libraryfuture
Pin Together - Learn Together




Technology Trend Spotter for Libraries
                   Twitter: @libraryfuture
                libraryfuture@gmail.com
          www.linkedin.com/in/libraryfuture
        http://joemurphylibraryfuture.com
                                  Twitter: @libraryfuture

Contenu connexe

Tendances

Birla Museum Pilani Director's conference 7-9 Dec 2012
Birla Museum Pilani Director's conference 7-9 Dec 2012Birla Museum Pilani Director's conference 7-9 Dec 2012
Birla Museum Pilani Director's conference 7-9 Dec 2012sangamuniversity
 
Pinning Down Pinterest
Pinning Down PinterestPinning Down Pinterest
Pinning Down PinterestRomina Stan
 
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideas
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's IdeasOnline Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideas
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideassomisguided
 
Social Media Tools and your Scouting Unit
Social Media Tools and your Scouting UnitSocial Media Tools and your Scouting Unit
Social Media Tools and your Scouting UnitJeffreyGifford
 
Merging Geo Social Data & web analytics at the Metropolitan Museum of ART
Merging Geo Social Data & web analytics at the Metropolitan Museum of ARTMerging Geo Social Data & web analytics at the Metropolitan Museum of ART
Merging Geo Social Data & web analytics at the Metropolitan Museum of ARTMarshall Sponder
 
Presentation in The Netherlands Tech & Libraries Designing the Future
Presentation in The Netherlands Tech & Libraries Designing the Future Presentation in The Netherlands Tech & Libraries Designing the Future
Presentation in The Netherlands Tech & Libraries Designing the Future Joe Murphy Librarian & Futurist
 
Week 2 Pub355: Clay Shirky
Week 2 Pub355: Clay ShirkyWeek 2 Pub355: Clay Shirky
Week 2 Pub355: Clay Shirkysomisguided
 
At home Social Media Case Study and Strategy
At home Social Media Case Study and StrategyAt home Social Media Case Study and Strategy
At home Social Media Case Study and StrategyVikram Dua
 
MPub: Intro to Marketing Tactics & Principles
MPub: Intro to Marketing Tactics & PrinciplesMPub: Intro to Marketing Tactics & Principles
MPub: Intro to Marketing Tactics & Principlessomisguided
 
Science Talk 2012: Social Media - Connecting Librarians
Science Talk 2012: Social Media - Connecting LibrariansScience Talk 2012: Social Media - Connecting Librarians
Science Talk 2012: Social Media - Connecting LibrariansWilma Van Den Brink
 
Social Media Workshop at UC David - Feb 7, 2014
Social Media Workshop at UC David - Feb 7, 2014Social Media Workshop at UC David - Feb 7, 2014
Social Media Workshop at UC David - Feb 7, 2014Holly Bik
 
Working Differently in Extension Workshop
Working Differently in Extension WorkshopWorking Differently in Extension Workshop
Working Differently in Extension WorkshopBob Bertsch
 
Social success - the keys to engaging people on Twitter and Facebook 28 April...
Social success - the keys to engaging people on Twitter and Facebook 28 April...Social success - the keys to engaging people on Twitter and Facebook 28 April...
Social success - the keys to engaging people on Twitter and Facebook 28 April...Bryony Taylor
 
Enhancing your research impact through social media - Nicola Osborne
Enhancing your research impact through social media - Nicola OsborneEnhancing your research impact through social media - Nicola Osborne
Enhancing your research impact through social media - Nicola OsborneEDINA, University of Edinburgh
 

Tendances (20)

Birla Museum Pilani Director's conference 7-9 Dec 2012
Birla Museum Pilani Director's conference 7-9 Dec 2012Birla Museum Pilani Director's conference 7-9 Dec 2012
Birla Museum Pilani Director's conference 7-9 Dec 2012
 
Social Media Building Blocks
Social Media Building BlocksSocial Media Building Blocks
Social Media Building Blocks
 
Pinning Down Pinterest
Pinning Down PinterestPinning Down Pinterest
Pinning Down Pinterest
 
Web 2.0 Meets Standards
Web 2.0 Meets StandardsWeb 2.0 Meets Standards
Web 2.0 Meets Standards
 
Information Literacy Meets Web 2.0
Information Literacy Meets Web 2.0Information Literacy Meets Web 2.0
Information Literacy Meets Web 2.0
 
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideas
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's IdeasOnline Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideas
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideas
 
Social Media Tools and your Scouting Unit
Social Media Tools and your Scouting UnitSocial Media Tools and your Scouting Unit
Social Media Tools and your Scouting Unit
 
Social Media-Funglode
Social Media-FunglodeSocial Media-Funglode
Social Media-Funglode
 
Merging Geo Social Data & web analytics at the Metropolitan Museum of ART
Merging Geo Social Data & web analytics at the Metropolitan Museum of ARTMerging Geo Social Data & web analytics at the Metropolitan Museum of ART
Merging Geo Social Data & web analytics at the Metropolitan Museum of ART
 
Presentation in The Netherlands Tech & Libraries Designing the Future
Presentation in The Netherlands Tech & Libraries Designing the Future Presentation in The Netherlands Tech & Libraries Designing the Future
Presentation in The Netherlands Tech & Libraries Designing the Future
 
Week 2 Pub355: Clay Shirky
Week 2 Pub355: Clay ShirkyWeek 2 Pub355: Clay Shirky
Week 2 Pub355: Clay Shirky
 
At home Social Media Case Study and Strategy
At home Social Media Case Study and StrategyAt home Social Media Case Study and Strategy
At home Social Media Case Study and Strategy
 
MPub: Intro to Marketing Tactics & Principles
MPub: Intro to Marketing Tactics & PrinciplesMPub: Intro to Marketing Tactics & Principles
MPub: Intro to Marketing Tactics & Principles
 
Science Talk 2012: Social Media - Connecting Librarians
Science Talk 2012: Social Media - Connecting LibrariansScience Talk 2012: Social Media - Connecting Librarians
Science Talk 2012: Social Media - Connecting Librarians
 
Social Media Workshop at UC David - Feb 7, 2014
Social Media Workshop at UC David - Feb 7, 2014Social Media Workshop at UC David - Feb 7, 2014
Social Media Workshop at UC David - Feb 7, 2014
 
Intro to social media
Intro to social mediaIntro to social media
Intro to social media
 
Working Differently in Extension Workshop
Working Differently in Extension WorkshopWorking Differently in Extension Workshop
Working Differently in Extension Workshop
 
Social success - the keys to engaging people on Twitter and Facebook 28 April...
Social success - the keys to engaging people on Twitter and Facebook 28 April...Social success - the keys to engaging people on Twitter and Facebook 28 April...
Social success - the keys to engaging people on Twitter and Facebook 28 April...
 
Social Networks
Social NetworksSocial Networks
Social Networks
 
Enhancing your research impact through social media - Nicola Osborne
Enhancing your research impact through social media - Nicola OsborneEnhancing your research impact through social media - Nicola Osborne
Enhancing your research impact through social media - Nicola Osborne
 

Similaire à Pinterest for academic libraries webcast Murphy acrl

Ismte2011 social media
Ismte2011 social mediaIsmte2011 social media
Ismte2011 social mediabobsumnerjr
 
How Can Social Media Benefit Your Business
How Can Social Media Benefit Your BusinessHow Can Social Media Benefit Your Business
How Can Social Media Benefit Your BusinessCarol Skyring
 
Best Practices in Social Media: Implementing a Strategy
Best Practices in Social Media: Implementing a StrategyBest Practices in Social Media: Implementing a Strategy
Best Practices in Social Media: Implementing a StrategyEric Hodgson
 
Twitter: A Hands On Learning Session for Researchers
Twitter: A Hands On Learning Session for ResearchersTwitter: A Hands On Learning Session for Researchers
Twitter: A Hands On Learning Session for ResearchersKMb Unit, York University
 
Technology integration in the adult education classroom
Technology integration in the adult education classroomTechnology integration in the adult education classroom
Technology integration in the adult education classroomNell Eckersley
 
Technology Enabled Lives: Understanding the Social Media Use of the Under 30s
Technology Enabled Lives: Understanding the Social Media Use of the Under 30sTechnology Enabled Lives: Understanding the Social Media Use of the Under 30s
Technology Enabled Lives: Understanding the Social Media Use of the Under 30sMelanie Parlette-Stewart
 
Value and Impact of social media in Multi-disciplinary Cross-Border projects
Value and Impact of social media in Multi-disciplinary Cross-Border projectsValue and Impact of social media in Multi-disciplinary Cross-Border projects
Value and Impact of social media in Multi-disciplinary Cross-Border projectsWeb2LLP
 
Using emerging technologies for open access Best practices for dissemination ...
Using emerging technologies for open access Best practices for dissemination ...Using emerging technologies for open access Best practices for dissemination ...
Using emerging technologies for open access Best practices for dissemination ...Tiffini Travis
 
Library2012 keynote Technology trends Joe Murphy Librarian
Library2012 keynote Technology trends Joe Murphy LibrarianLibrary2012 keynote Technology trends Joe Murphy Librarian
Library2012 keynote Technology trends Joe Murphy LibrarianJoe Murphy Librarian & Futurist
 
Social Media & Online tools for educators Presentation
Social Media & Online tools for educators PresentationSocial Media & Online tools for educators Presentation
Social Media & Online tools for educators PresentationAmanda Kern
 
Social networking and its impact on libraries
Social networking and its impact on libraries  Social networking and its impact on libraries
Social networking and its impact on libraries Fe Angela Verzosa
 
Let's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesLet's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesIlene Dawn Alexander
 
Hands-On Social Media: Tools and Tactics to Boost Your Recruitment
Hands-On Social Media: Tools and Tactics to Boost Your RecruitmentHands-On Social Media: Tools and Tactics to Boost Your Recruitment
Hands-On Social Media: Tools and Tactics to Boost Your RecruitmentNedra Kline Weinreich
 
The Complexities of Social Media, kids and the Classroom
The Complexities of Social Media, kids and the ClassroomThe Complexities of Social Media, kids and the Classroom
The Complexities of Social Media, kids and the ClassroomSmall World Social
 
Everyday advocacy with web 2.0 tools: Region XI keynote
Everyday advocacy with web 2.0 tools: Region XI keynoteEveryday advocacy with web 2.0 tools: Region XI keynote
Everyday advocacy with web 2.0 tools: Region XI keynotetechnolibrary
 
Social Goes Mainstream
Social Goes MainstreamSocial Goes Mainstream
Social Goes MainstreamLisa Harris
 
Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...
Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...
Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...Sociality Squared
 
Using Social Media to Engage Professional Alumni
Using Social Media to Engage Professional AlumniUsing Social Media to Engage Professional Alumni
Using Social Media to Engage Professional AlumniFarra Trompeter, Big Duck
 

Similaire à Pinterest for academic libraries webcast Murphy acrl (20)

Ismte2011 social media
Ismte2011 social mediaIsmte2011 social media
Ismte2011 social media
 
How Can Social Media Benefit Your Business
How Can Social Media Benefit Your BusinessHow Can Social Media Benefit Your Business
How Can Social Media Benefit Your Business
 
Social Media for Bremer Bank
Social Media for Bremer BankSocial Media for Bremer Bank
Social Media for Bremer Bank
 
Best Practices in Social Media: Implementing a Strategy
Best Practices in Social Media: Implementing a StrategyBest Practices in Social Media: Implementing a Strategy
Best Practices in Social Media: Implementing a Strategy
 
Twitter: A Hands On Learning Session for Researchers
Twitter: A Hands On Learning Session for ResearchersTwitter: A Hands On Learning Session for Researchers
Twitter: A Hands On Learning Session for Researchers
 
Technology integration in the adult education classroom
Technology integration in the adult education classroomTechnology integration in the adult education classroom
Technology integration in the adult education classroom
 
Technology Enabled Lives: Understanding the Social Media Use of the Under 30s
Technology Enabled Lives: Understanding the Social Media Use of the Under 30sTechnology Enabled Lives: Understanding the Social Media Use of the Under 30s
Technology Enabled Lives: Understanding the Social Media Use of the Under 30s
 
Value and Impact of social media in Multi-disciplinary Cross-Border projects
Value and Impact of social media in Multi-disciplinary Cross-Border projectsValue and Impact of social media in Multi-disciplinary Cross-Border projects
Value and Impact of social media in Multi-disciplinary Cross-Border projects
 
Tourism and social media
Tourism and social mediaTourism and social media
Tourism and social media
 
Using emerging technologies for open access Best practices for dissemination ...
Using emerging technologies for open access Best practices for dissemination ...Using emerging technologies for open access Best practices for dissemination ...
Using emerging technologies for open access Best practices for dissemination ...
 
Library2012 keynote Technology trends Joe Murphy Librarian
Library2012 keynote Technology trends Joe Murphy LibrarianLibrary2012 keynote Technology trends Joe Murphy Librarian
Library2012 keynote Technology trends Joe Murphy Librarian
 
Social Media & Online tools for educators Presentation
Social Media & Online tools for educators PresentationSocial Media & Online tools for educators Presentation
Social Media & Online tools for educators Presentation
 
Social networking and its impact on libraries
Social networking and its impact on libraries  Social networking and its impact on libraries
Social networking and its impact on libraries
 
Let's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesLet's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop Slides
 
Hands-On Social Media: Tools and Tactics to Boost Your Recruitment
Hands-On Social Media: Tools and Tactics to Boost Your RecruitmentHands-On Social Media: Tools and Tactics to Boost Your Recruitment
Hands-On Social Media: Tools and Tactics to Boost Your Recruitment
 
The Complexities of Social Media, kids and the Classroom
The Complexities of Social Media, kids and the ClassroomThe Complexities of Social Media, kids and the Classroom
The Complexities of Social Media, kids and the Classroom
 
Everyday advocacy with web 2.0 tools: Region XI keynote
Everyday advocacy with web 2.0 tools: Region XI keynoteEveryday advocacy with web 2.0 tools: Region XI keynote
Everyday advocacy with web 2.0 tools: Region XI keynote
 
Social Goes Mainstream
Social Goes MainstreamSocial Goes Mainstream
Social Goes Mainstream
 
Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...
Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...
Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...
 
Using Social Media to Engage Professional Alumni
Using Social Media to Engage Professional AlumniUsing Social Media to Engage Professional Alumni
Using Social Media to Engage Professional Alumni
 

Plus de Joe Murphy Librarian & Futurist

Futures strategies spotlight presentation CMTC by Joe Murphy librarian futurist
Futures strategies spotlight presentation CMTC by Joe Murphy librarian futuristFutures strategies spotlight presentation CMTC by Joe Murphy librarian futurist
Futures strategies spotlight presentation CMTC by Joe Murphy librarian futuristJoe Murphy Librarian & Futurist
 
South Africa keynote Pretoria joe Murphy librarian futurist SAOUG SAOIM
South Africa keynote Pretoria joe Murphy librarian futurist SAOUG SAOIMSouth Africa keynote Pretoria joe Murphy librarian futurist SAOUG SAOIM
South Africa keynote Pretoria joe Murphy librarian futurist SAOUG SAOIMJoe Murphy Librarian & Futurist
 
Mlibraries keynote Hong Kong the post mobile library mlib14
Mlibraries keynote Hong Kong the post mobile library mlib14Mlibraries keynote Hong Kong the post mobile library mlib14
Mlibraries keynote Hong Kong the post mobile library mlib14Joe Murphy Librarian & Futurist
 
Refining Mobile Library Services Intro Special issue HHLIB 4 Handheld librari...
Refining Mobile Library Services Intro Special issue HHLIB 4 Handheld librari...Refining Mobile Library Services Intro Special issue HHLIB 4 Handheld librari...
Refining Mobile Library Services Intro Special issue HHLIB 4 Handheld librari...Joe Murphy Librarian & Futurist
 
Intro to Special Issue of The Reference Librarian about HHLIB Joe Murphy
Intro to Special Issue of The Reference Librarian about HHLIB Joe MurphyIntro to Special Issue of The Reference Librarian about HHLIB Joe Murphy
Intro to Special Issue of The Reference Librarian about HHLIB Joe MurphyJoe Murphy Librarian & Futurist
 

Plus de Joe Murphy Librarian & Futurist (20)

Futures strategies spotlight presentation CMTC by Joe Murphy librarian futurist
Futures strategies spotlight presentation CMTC by Joe Murphy librarian futuristFutures strategies spotlight presentation CMTC by Joe Murphy librarian futurist
Futures strategies spotlight presentation CMTC by Joe Murphy librarian futurist
 
EIUG Edinburgh Joe Murphy librarian futurist
EIUG Edinburgh Joe Murphy librarian futuristEIUG Edinburgh Joe Murphy librarian futurist
EIUG Edinburgh Joe Murphy librarian futurist
 
South Africa keynote Pretoria joe Murphy librarian futurist SAOUG SAOIM
South Africa keynote Pretoria joe Murphy librarian futurist SAOUG SAOIMSouth Africa keynote Pretoria joe Murphy librarian futurist SAOUG SAOIM
South Africa keynote Pretoria joe Murphy librarian futurist SAOUG SAOIM
 
Mlibraries keynote Hong Kong the post mobile library mlib14
Mlibraries keynote Hong Kong the post mobile library mlib14Mlibraries keynote Hong Kong the post mobile library mlib14
Mlibraries keynote Hong Kong the post mobile library mlib14
 
Txla innovation and futures
Txla innovation and futuresTxla innovation and futures
Txla innovation and futures
 
3 tech trend areas cybertour cildc
3 tech trend areas cybertour cildc3 tech trend areas cybertour cildc
3 tech trend areas cybertour cildc
 
Australia keynote Library as Future Vala14
Australia keynote Library as Future Vala14Australia keynote Library as Future Vala14
Australia keynote Library as Future Vala14
 
Library 2.013 murphy trends and futures lib2013
Library 2.013 murphy trends and futures lib2013Library 2.013 murphy trends and futures lib2013
Library 2.013 murphy trends and futures lib2013
 
Internet Librarian International 2013 murphy
Internet Librarian International 2013 murphy Internet Librarian International 2013 murphy
Internet Librarian International 2013 murphy
 
Joe murphy librarian concise cv resume
Joe murphy librarian concise cv resumeJoe murphy librarian concise cv resume
Joe murphy librarian concise cv resume
 
Refining Mobile Library Services Intro Special issue HHLIB 4 Handheld librari...
Refining Mobile Library Services Intro Special issue HHLIB 4 Handheld librari...Refining Mobile Library Services Intro Special issue HHLIB 4 Handheld librari...
Refining Mobile Library Services Intro Special issue HHLIB 4 Handheld librari...
 
Keynote ok acrl murphy
Keynote ok acrl murphyKeynote ok acrl murphy
Keynote ok acrl murphy
 
Brunei keynote Library Futures
Brunei keynote Library FuturesBrunei keynote Library Futures
Brunei keynote Library Futures
 
indiana library federation reference conference keynote
indiana library federation reference conference keynoteindiana library federation reference conference keynote
indiana library federation reference conference keynote
 
60 apps in 60 mins
60 apps in 60 mins60 apps in 60 mins
60 apps in 60 mins
 
Singapore iatul keynote
Singapore iatul keynoteSingapore iatul keynote
Singapore iatul keynote
 
Alive on arrival alabama talk
Alive on arrival alabama talkAlive on arrival alabama talk
Alive on arrival alabama talk
 
Important Mobile Trends for 2012
Important Mobile Trends for 2012Important Mobile Trends for 2012
Important Mobile Trends for 2012
 
DU ASIST tech trends webinar
DU ASIST tech trends webinarDU ASIST tech trends webinar
DU ASIST tech trends webinar
 
Intro to Special Issue of The Reference Librarian about HHLIB Joe Murphy
Intro to Special Issue of The Reference Librarian about HHLIB Joe MurphyIntro to Special Issue of The Reference Librarian about HHLIB Joe Murphy
Intro to Special Issue of The Reference Librarian about HHLIB Joe Murphy
 

Dernier

UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 

Dernier (20)

UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 

Pinterest for academic libraries webcast Murphy acrl

  • 1. Pinterest & Academia Joe Murphy Association of College & Research Libraries Webcast Twitter: @libraryfuture
  • 2. • Pinterest shifts the narrative of discovery & visual curation • Pinterest has impact: – is popular – drives traffic – Affects concepts of access and services. • Fits into the larger tech landscape: this is the year of the image. Twitter: @libraryfuture
  • 4. Elevator pitch - is … …an online pin board for gathering and sharing images from web resources. It taps into new trends for collections discovery. Pinterest logo was designed by Michael Deal and Juan Carlos Pagan Twitter: @libraryfuture
  • 5. Why Pinterest • Pinterest reflects the major trends of – self curation of online content – image engagement/sharing/visual and social search & discovery • Pinterest’s growth impacts online sharing • Match targeted users with specific content. Twitter: @libraryfuture
  • 6. Pinterest for Libraries • Main use areas for academic libraries: – Facilitate collaboration – Assist self curation – Create visual resource guides http://pinterest.com/pin/186758715767974119/ Twitter: @libraryfuture
  • 7. No longer by invitation only Barriers diminish Means it is now ok to expect more end users to engage & drive projects through Pinterest. Invite your patrons/customers. Build collaborative boards. http://blog.pinterest.com/post/29389668300/open-registration Twitter: @libraryfuture
  • 8. Easy to Pin Videos Pin instructional videos, interviews, and tutorials Twitter: @libraryfuture
  • 9. Pinterest Apps Twitter: @libraryfuture
  • 10. iPhone App Twitter: @libraryfuture
  • 11. New iPad App •Built specifically for the tablet •Built in browser for in app experience • Allows Pinners to “go out into the world,” i.e. Pin and do. Twitter: @libraryfuture
  • 13. Popularity http://articles.cnn.com/2012-04- 06/tech/tech_social-media_pinterest-third- social-network_1_social-networking-facebook- and-twitter-social-media?_s=PM:TECH Created by ignite via http://mashable.com/2012/08/02/social-network-data-infographic/ Twitter: @libraryfuture
  • 14. Unique Visitors to Pinterest http://siteanalytics.compete.com/pinterest.com/ Twitter: @libraryfuture
  • 15. Who, according to Pew, is using Pinterest? Twitter: @libraryfuture
  • 16. Women are more likely to use Pinterest Method: National phone survey of 1,005 18+ adults during August, 2012 including 799 internet users. “Photos and Videos as Social Currency Online,” Pew Internet & American Life Project. By Lee Rainie, Joanna Brenner, Kristen Purcell, Sep 13, 2012. http://pewinternet.org/Reports/2012/Online-Pictures.aspx Twitter: @libraryfuture
  • 17. Pew also explored wider online curation 41% curate photos and videos that they find online A look into the growth of online curation and the infusion of image- sharing trend elements Twitter: @libraryfuture
  • 18. Gender & this social media Created by ignite via http://mashable.com/2012/08/02/social-network-data-infographic/ Twitter: @libraryfuture
  • 20. Pinterest User demographics http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Pinterest Twitter: @libraryfuture
  • 22. Results from Bing’s Facebook picture search feature appear “Pinterest-like” From “Bing adds search for Facebook’s 300 million new daily photos” by John Koetsier for Venturebeat http://venturebeat.com/2012/08/30/bing-facebook-photo-search Twitter: @libraryfuture
  • 23. UNICEF Campaign Uses the “what I want” focus of the platform to bring a cause to light. http://pinterest.com/AmiMusa/pins/ Twitter: @libraryfuture
  • 26. Video sharing site Dailymotion has Pinterest feel Twitter: @libraryfuture http://www.dailymotion.com/us/channel/tech
  • 27. Promote libraries Twitter: @libraryfuture
  • 28. http://pinterest.com/bookexpoamerica/ Brand example – BookExpo America Twitter: @libraryfuture
  • 29. http://pinterest.com/gutmanlibrary/databases-of-buildings/ Example board from one of those libraries. Great example of targeting one user group w/ singular info type Twitter: @libraryfuture
  • 31. Pin leads to store to purchase content http://www.dummies.com/store/product/Digital-Photography-For-Dummies- 7th-Edition.productCd-1118092031.html Twitter: @libraryfuture
  • 32. Pin leads to free info Twitter: @libraryfuture
  • 34. Pinterest for targeting an audience Twitter: @libraryfuture
  • 35. PinBoard for sharing news stories Sharing news info via its visual element with targeted audience Twitter: @libraryfuture
  • 36. How to Select a category for your boards or seek input from your followers Twitter: @libraryfuture
  • 37. Anatomy of a Pin Meta data and more Twitter: @libraryfuture
  • 38. Anatomy of a PinBoard Choose a descriptive and catchy title and description Add board collaborators Easy to delete old content Twitter: @libraryfuture
  • 39. Collaborate Boards Adding collaborators •Invite staff to co- populate boards. •Make it a community endeavor. •Invite research groups •So resource guides include their expertise •Open boards to classes •Host collaborative boards around events Twitter: @libraryfuture
  • 40. Accepting Invitations to collaborative Pinboards Join to enter a larger community Twitter: @libraryfuture
  • 41. Libraries are interested in Pinterest because... • Pinterest holds implications for information usage: content sharing, service enhancements, and opportunities for collaboration and marketing. • Pinterest succeeds in several areas of interest to academic libraries: content discovery and sharing, collaboration, and sharing. • Applications and impacts on various steps in the research process an research services. Twitter: @libraryfuture
  • 42. Trends & Information Contexts • Pinterest works at the juncture of the major online and content trends of: – self curation – image engagement and sharing – visual search/discovery – and social discovery • Impacts the ways we find, share, and use online resources. Twitter: @libraryfuture
  • 43. What I thought about Pinterest last year - http://bit.ly/pinterestforinfo Pinterest and Libraries: •Important because self and group curation of online content •Use to – •Bookmark resources • share images of books •Contributions from community •As a visual resource guide •Facilitate collaboration •As a teaching tool •Pin pics of staff - human element •Track metrics •Enhance existing social media projects Twitter: @libraryfuture
  • 44. Pinterest Tips Twitter: @libraryfuture
  • 45. Pictures tell a story Tell your library’s story http://pinterest.com/pin/31666003600640013/ Twitter: @libraryfuture Discovered via http://mashable.com/2012/08/02/pinterest-pregnancy-announcements/
  • 46. Harness power of collaborative boards Every single one of QUT Library Creative Industries’ boards are collaborative Twitter: @libraryfuture http://pinterest.com/qutlibraryci/
  • 47. Pinterest Image Optimization Pinned from http://mashable.com/2012/03/26/optimize-images- pinterest/ by Beverly Public Library via Tom Treanor Twitter: @libraryfuture
  • 48. Plan for Pinterest & SEO Created by Dreamsystemsmedia.com http://mashable.com/2012/03/26/optimize-images-pinterest/ Twitter: @libraryfuture
  • 49. Pinterest sends email notifications for new boards: engage your patrons’ new boards, have boards ready to be engaged by your followers Twitter: @libraryfuture
  • 50. Track (un)followers Inform an understanding of audience and project analysis pinterest.com/innovatty/ @libraryfuture Twitter:
  • 51. pinwords Have a written message? Pin text as well. Twitter: @libraryfuture
  • 52. More Tips • Click pins before repinning and click on your own pins to ensure they lead where you want to point people. • Consider what each pin says about your institution. You’re creating an image alongside your story. • All pins should be fun or helpful , or both. • Create a Pin board that tells your unique story which sets up your value amongst your community. Twitter: @libraryfuture
  • 53. Repins dominate. So be repinable http://blog.rjmetrics.com/Pinterest-Data-Analysis-An-Inside-Look/ Via Twitter: @libraryfuture http://mashable.com/2012/06/11/5-ways-to-be-pinworthy/
  • 54. Ethics of Pinterest The concerns, considerations, worries , and solutions • How Copyright comes into play with Pinterest • What can safely libraries Pin • How to protect intellectual property on Pinterest http://www.flickr.com/photos/mikeblogs/3020135683/ Without major challenges or court rulings, Pinterest copyright worries may be dying down Twitter: @libraryfuture
  • 55. Flickr add Share to Pinterest feature To protect proper attribution, not just for convenience. Also helps flickr stay relevant This could be a good way to streamline your Flickr and Pinterest projects Twitter: @libraryfuture
  • 56. Ethics of Pinterest One widely shared perspective on Pinterest’s ethical dilemmas “From a legal perspective, my concern was for my own potential liability. From an artist’s perspective, my concern was that I was arguably engaging in activity that is morally, ethically and professionally wrong.” - http://ddkportraits.com/2012/02/why-i-tearfully-deleted-my-pinterest-inspiration-boards/ I suggest reading this, and Pinterest’s updated Terms of use Twitter: @libraryfuture
  • 57. http://poesygalore.blogspot.com/2012/03/on-pinterest-and-why-i-tearfully.html One librarian’s response – Emily Lloyd “…something less like Napster and more like del.icio.us: a place to store neat things I don't want to forget.” “When I used del.icio.us, I'd post a link to an image I wanted to remember. On Pinterest, I've posted images with links underneath them. They feel like such similar acts, to be so different!” Twitter: @libraryfuture
  • 59. Gonzalo E. Mon points out in this Mashable article that: -Pinterest does not own the content you Pin. -Pinning content does grant Pinterest some rights to use of that content (similar to Facebook’s). -“No, You Can’t Just Post Other People’s Stuff” -Confirm that licenses include permission to Pin. -“also be careful before you post any content that includes celebrity images or third party trademarks.” -“If your legal department would advise you not to post something on the website, you probably shouldn’t http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/ pin it to your company’s pinboard, either.” One solution – only in that which you own. Reasonable approach. Twitter: @libraryfuture
  • 60. Where the difference may lie – “Both Twitter and Facebook encourage sharing personal experiences and photos rather than content created by someone else, says Deborah Sweeney, intellectual property lawyer and CEO of MyCorporation.” “According to Pinterest's Terms of Use, however, it's my responsibility to get General Foods International's permission prior to posting anything involving its trademark.” “Pinterest Places Copyright Responsibility on Users” Tip: “check with your product photographer that you own all rights to the images and that repinning would be an accepted use, since you may have only paid for the images to be used on your own website.” http://www.pcworld.com/businesscenter/article/250700/what_you_should_know_about_pinterest_and_copyright.html Twitter: @libraryfuture
  • 61. Pinterest’s Copyright & Trademark page http://pinterest.com/about/copyright/ Twitter: @libraryfuture
  • 62. http://carterlawaz.com/2012/03/copyright-infringement-on-pinterest/ “A copyright holder has the exclusive rights to make copies and distribute their work. Pinning appears to be making a copy of an original work, and if you don't own or have permission to pin the work, you might be at risk of being accused of copyright infringement.” Twitter: @libraryfuture
  • 63. http://techcrunch.com/2012/03/24/pinterest-terms-api-copyrigh/ New Terms of Service: •Pinterest does not have rights to sell you content. • noncommercial use only •Easier to report copyright abuses Twitter: @libraryfuture
  • 64. You agree not to post User Content that: •infringes any third party’s Intellectual Property Rights, privacy rights, publicity rights, or other personal or proprietary rights; •contains any information or content that you do not have a right to make available under any law or under contractual or fiduciary relationships; or http://pinterest.com/about/use/ http://pinterest.com/about/terms/ Copyright Policy “Pinterest has adopted and implemented the Pinterest Copyright Policy in accordance with the Digital Millennium Copyright Act. For more information, please read our Copyright Policy.” Twitter: @libraryfuture
  • 65. Good advice form Erin Dali: “The bottom line is, there is copyright confusion when it comes to Pinterest, but that shouldn’t stop us from using the site. What can we do? We can pin smart and pin safe.” http://yalsa.ala.org/blog/2012/03/29/pinterest-copyright-concerns/ Author’s 6 tips for smarter, safer, pinning (paraphrased): •Pin your own content with the intent to share. •Pin images when creators have attached a “Pin Me” button. They are inviting you to share as well. •Pin original posts and include links with your pins. “Attribution does not necessarily make copies legal under fair use, but it is always a good idea to give credit to creators.” •Pin things licensed with Creative Commons licenses. •Confirm if pinning specific content falls under Fair Use. •When in doubt – ask the content creator. Twitter: @libraryfuture
  • 66. Pin Etiquette Guidelines: • Credit Your Sources: Pins are the most useful when they have links back to the original source. If you notice that a pin is not sourced correctly, leave a comment so the original pinner can update the source. Finding the original source is always preferable to a secondary source such as Image Search or a blog entry. http://pinterest.com/about/etiquette/ Twitter: @libraryfuture
  • 67. Answer – Craft a Policy for protecting Intellectual property Twitter: @libraryfuture
  • 68. Use Pinterest in an Academic Library Environment for - • Providing targeted resources • Featuring collections and items • Connecting with researchers • Collaborative resource guides • Highlighting services and Outreach • Visual link collections • Teaching and learning Twitter: @libraryfuture
  • 69. Use as professional staff • Not just institutional use – As individual service providers • Community managers for sub groups –For targeted audiences from singular specialist – As a research/current awareness tool – For staff visibility • promoting a human element Twitter: @libraryfuture
  • 70. Library Project Ideas • Services: –Curate instruction resources –Facilitate collaboration –Teach as resource discovery tool –Teach proper citation and ethical use –Reference resources –Diagrams to commonly asked questions Twitter: @libraryfuture
  • 71. More Project Ideas • Promote exhibits • Provide additional information on exhibits • Make items accessible virtually • Collaborative exhibits • Extend research opportunities • Broaden reach of pieces Twitter: @libraryfuture
  • 72. Providing Targeted Resources w/ Pinterest • Pin discipline specific resources • Subject liaison activities – Target researchers & students with @ mentions – Embed Pins on subject pages • One on one • Pin links to a researcher/student about her subject area through a collaborative board or through at mentions Twitter: @libraryfuture
  • 73. Subject Resources • Pin images about specialized subject fields from: • the library website • online resources beyond library subscriptions • Online Journals • eBook and bibliographic records • Amazon • your established subject guides • Blogs • news stories • even other Pinterest relevant accounts Twitter: @libraryfuture
  • 74. Subject & Departmental Liaison • Target researchers and students with @ mentions • Embed Pins on subject pages and pages for specific departments Pin to Targeted Researchers • Supply links to a researcher/student about her subject area through a collaborative board, or through at replies Twitter: @libraryfuture
  • 75. Collect Feedback with Pinterest • Ask that patrons use the comments to give feedback about: – To item or subject pinned – A general question or topic • General open ended feedback Twitter: @libraryfuture
  • 76. Conversations and Interactions • Conversations in comments: about topic or research questions or research assignments • reply to questions posted as comments on Pins • post comments on users’ Pins injecting library help • @ mention users and ask if that resource helps etc Connecting with Researchers • Feedback • Conversations • Answer / Post / Mention Twitter: @libraryfuture
  • 77. Use Collaborative Boards for - Collaborative Resource Guides • Classes and class projects • Departments you serve • Course assignments • Book or advanced reading clubs • Laboratories • Library Staff: Pin office projects • Other user groups: dept heads, library supporters, frequent visitors Twitter: @libraryfuture
  • 78. Highlighting Services and Outreach • Marketing services • Pinterest as Service • Humanizing librarians • Marketing events with Pinterest • Reference service through Pinterest Twitter: @libraryfuture
  • 79. Keep in mind • Pinterest retains users with 2-3 times the efficiently of Twitter when it started out. • Pins come from everywhere, the most popular source of pins only represents 3% of total pins. • The huge amount of re-pins demonstrates Pinterest’s virality. At a similar time in Twitter’s history, only about 1.4% of tweets were retweets. Here is power for starting conversations. http://blog.rjmetrics.com/Pinterest-Data-Analysis-An-Inside-Look/ Twitter: @libraryfuture
  • 80. Pin Your Community • Pin things from your library’s community: – Pin campus news – Pin departmental news – Pin news related to the disciplines served by your library – Pin news of awards won by your constituency – Pin local news events – always of interest – Pin pictures or works of new students and staff Twitter: @libraryfuture
  • 81. Marketing Events • Pin movie posters to advertise movie events • Book covers of authors coming to speak and of professors giving special lectures Twitter: @libraryfuture
  • 82. Reference Through Pinterest • Use Pinterest directly as a virtual reference – Provide reactive and proactive answer service – Pin answers to FAQs – Respond to information needs through Pinterest as platform • Share commonly used reference sources – Create a Pin Board including Pins from major works of a quick access reference desk collection Twitter: @libraryfuture
  • 83. Visual Link Collections • Complement subject guides with Pin boards – Mirror existing guides with Pin boards – Create guides anew as Pin boards • Complement Delicious bookmarks with Pin boards – Create Pin boards with Pins from each Delicious bookmark – Create a visual bookmarking service with Pin boards Twitter: @libraryfuture
  • 84. Pinterest is perfect for sharing infographics as self contained visual data displays Tracing attribution must be possible on the pinned infographic as well as within the Pin’s metadata http://pinterest.com/pin/171981279490024885/ Twitter: @libraryfuture
  • 85. Teaching and Learning • Orientation: introducing the library w/ Pins – Pin pictures of the library – Post Pins about basic services and operations (copies, checking out, accounts, printing, answers, getting access) – Pin videos introducing the library and specific library services – Feature orientation Pin boards prominently on your profile – Librarians introduce themselves in a “Meet Your Librarians” board Twitter: @libraryfuture
  • 86. Teaching with Pinterest – Create a Pin board to complement online tutorials – Board to supplement class handouts – Pin instructional videos – Pin explanatory screen shots of search techniques – Associate images with online instructional materials to facilitate their being Pinned Twitter: @libraryfuture
  • 87. Best Practices for Pinterest Accounts • Element of: – Pinterest Accounts – Boards – Pins • Customizing, arranging, categorizing boards • Best Practices for Pinning • Connecting • Work flows Twitter: @libraryfuture
  • 88. Creating and Elements of Accounts • Account for library: why and when, considerations and strategies • Profile elements: – icon – Name – Location – Social media – Outside link • Boards – Default – Custom – Arrange / rearrange – Add categories to boards Twitter: @libraryfuture
  • 89. Consider notification settings and work flows. Attach social media accounts. Make account visible to public search. Twitter: @libraryfuture
  • 90. Best Practices for Pinning • Timing – How often to Pin • Revisiting credit • To Tweet? Or to Facebook? Twitter: @libraryfuture
  • 91. Work Flows Considerations for official use of Pinterest • Who will Pin • Who has access • Partnering internally • Further Considerations and Quality Control Twitter: @libraryfuture
  • 92. Other Actions, Issues, & Opportunities • Pinterest Optimization • Pinterest Buttons • Location and mobile • Search • Web and Social media Mash ups • Metrics • Skills • Information literacy Twitter: @libraryfuture
  • 93. Pinterest Optimization • Optimizing online resources and pages for Pinterest • To extend their reach • Add pin-able images to … everything • Optimizing images for Pinterest • Meta data Twitter: @libraryfuture
  • 94. Pinterest Optimization Include and image and its meta data on sites Twitter: @libraryfuture
  • 95. Pinterest Buttons • Pin It button • Follow button • Pin It bookmarklet Twitter: @libraryfuture
  • 96. http://pinterest.com/about/goodies/ Twitter: @libraryfuture
  • 97. Searching on Pinterest Filtering Twitter: @libraryfuture
  • 98. Pinterest Mash ups Collapse work flows across social media • Tweet Pins • Facebook – Connect & send Pins to • Instagram: Pin from Web Photos with bookmarklet • QR Codes • Pin from Tumblr • Flickr: Pin from Plays well with all image based social networks and technologies Twitter: @libraryfuture
  • 99. Third Party Tools http://pinterest.com/pin/98727416801573228 http://www.pinaquote.com/ Twitter: @libraryfuture
  • 100. Quality Control • Links – Making sure they lead where they should – Changing where they point to – Updating • Authority: Credit, permission, • Metadata – Description – Tags – Board info Twitter: @libraryfuture
  • 101. Guidelines and plans • To ensure a successful institutional project. • Elements: – Training – Marketing – Policies for content – Control to ensure copyright protected – Work flows – Partners Twitter: @libraryfuture
  • 102. Metrics Twitter: @libraryfuture
  • 103. More Metrics • Likes • Repins • Click throughs • Comments Twitter: @libraryfuture
  • 104. Monitor Pinterest performance with social media monitoring service Viralheat Twitter: @libraryfuture http://blog.viralheat.com/2012/08/14/viralheat-announces-pinterest-analytics/
  • 105. Pinterest Analytics Dashboard Track Pin performance and schedule Pins http://mashable.com/2012/04/04/pinerly-pinterest-analytics-dashboard/#5706713-Coming-Soon Created by Pinerly http://pandodaily.com/2012/05/28/meet-pinerly-the-buddy-media-of-pinterest/ Twitter: @libraryfuture
  • 106. Book seller Indigo used Pinterest sharing tools with Gigya, a social media tools company, and saw a 78% rise in social sharing & 218% rise in social traffic. Indigo Director Dave McLean reports that it “spawned a sharing frenzy.” VentureBeat “Indigo: Pinterest doubled our social traffic and increased conversions 50%” http://venturebeat.com/2012/07/19/pinterest-indigo-gigya-doubled-social-traffic/ Twitter: @libraryfuture
  • 107. Skills to teach • Skills to leverage Pinterest in academic settings: teaching, research, service. • Assist researchers and students with skills applying Pinterest to their continued academic success. • Help patrons use Pinterest effectively and ethically Twitter: @libraryfuture
  • 108. Information Literacy & Pinterest • Address ethical use of visual information through proper applications and considerations, and for teaching and expanding information literacy skills as this tool relates to information engagement. • How Pinterest fits into each IL Standard • New considerations for IL from Pinterest – A (nother) reevaluation Info Lit Twitter: @libraryfuture
  • 109. Upcoming Pinterest Changes • API available to developers • Privacy controls for boards • Expanded sourcing attribution • Internationalization • Pinterest may pass Tumblr in US soon “What’s Next for Pinterest” by Liz Gannes for AllThingsD Twitter: @libraryfuture http://allthingsd.com/20120629/whats-next-for-pinterest/
  • 110. Future • The Future of Pinterest is – – Growth for the next year – Deeper integration with more content – Nearer to resolutions of some copyright concerns • Future of libraries and Pinterest – More understanding of how to protect and manage copyright – More Pinterest friendly websites and resources – Work with publishers in understanding and making resources Pinterest friendly • More or our end users will be Pinterest users. The acceptance of sharing will continue to grow. Visual emphasis on guides and discovery will deepen. • The general concepts of Pinterest will continue to lay foundations for resource sharing Twitter: @libraryfuture
  • 111. Pinterest Newsletter Moves from Self Curation to Curating for you based on your activity – flipping the curation model Twitter: @libraryfuture
  • 112. Pin Together - Learn Together Technology Trend Spotter for Libraries Twitter: @libraryfuture libraryfuture@gmail.com www.linkedin.com/in/libraryfuture http://joemurphylibraryfuture.com Twitter: @libraryfuture

Notes de l'éditeur

  1. Pinterest growth