Plenary presentation, “Tech & Libraries Designing the Future Together.” Middelburg, The Netherlands. www.siob.nl/b2d/ - Joe Murphy Librarian, joe murphy library future

1. Tech & Libraries
Designing the Future Together
Joe Murphy @libraryfuture
Middelburg, The Netherlands

2. Figuring out what
we are looking at
Twitter @libraryfuture

3. Extrovert Gorillas Live longer
A study of Apes found
that the most
extroverted outlasted
their quieter peers by
10 years.
http://www.dailymail.co.uk/sciencetech/article-
2243274/How-extrovert-help-live-longer--gorilla-
world.html#ixzz2ECTKTAOs
Outgoing librarians extend the life of their libraries.
Take risks, draw connections, be entrepreneurs.
Pic - Nationaal Archief
http://www.flickr.com/photos/nationaalarchief/3235960645/ flickr
Creative Commons Twitter @libraryfuture

4. Tea for energized patience.
Water to refresh
Twitter @libraryfuture

5. The way is
rarely pointed
out for us
Twitter @libraryfuture

6. Taking a page from Instagram
Facebook and Twitter add photo filters
http://blog.twitter.com/2012/12/twitter-photos-put-filter-on-it.html Twitter @libraryfuture

7. Facebook adds auto Photo Synch
To compete w/ Google+, Apple
iCloud, and Dropbox.
Maybe to mine your photo data.
To lengthen your engagement with to
social platform.
Twitter @libraryfuture

8. Flipboard
book catalog
Twitter @libraryfuture

9. Social commerce - eBook sold with Twitter
http://www.marketplace.org/topics/tech/stopping-poaching-uavs-and-shopping-
twitter
http://www.david-wolman.com/2012/12/could-twitter-be-bookstore.html
http://www.digitaltrends.com/social-media/chirpify/
Twitter @libraryfuture

10. mobile native vs.
immigrant ?
Perhaps a more fitting labeling would be
Pre and post cord-cutting
/
Post pulled he plug and never plugged in
Twitter @libraryfuture

11. Twitter @libraryfuture

12. It didn’t seem that long ago …
Three years = no longer a trend
Twitter @libraryfuture

13. Our reflection in the gaze of technology
Twitter @libraryfuture

14. Expecting the mess. Things do not go as planned.
Twitter @libraryfuture

15. Celebrate
play and
risk taking
Twitter @libraryfuture

16. SMS Turns 20
Changes in messaging coming
with the dominance of
smartphones which means apps
and data. More by data. More to
the conversation: pictures,
groups, location.
300 billion iMessages sent this year
“In Q3 2012, for the first time, there was a
decline in both the total number of
messages..” http://www.chetansharma.com/usmarketupdateq32012.htm Twitter @libraryfuture

17. Being willing to
take that step
Twitter @libraryfuture

18. Content recognition trend harnessed to drive
content engagement.
Music content
subscription service
Rhapsody launches
Shazam competitor to
draw consumers in.
Also serves as content
initiator – new means of
accessing content.
https://play.google.com/store/apps/details?id=com.rhapsody.songmatch&feature=n
av_result#?t=W251bGwsMSwxLDMsImNvbS5yaGFwc29keS5zb25nbWF0Y2giXQ..
Also in context of competing with Spotify
http://news.rhapsody.com/2012/12/05/rhapsody-launches-music-apps-
strategy-with-rhapsody-songmatch-for-android
Twitter @libraryfuture

19. Unlock smartphones with a palm reading
In tandem with proximity for
access and facial recognition
implication: transitioning points of securing and providing access.
http://www.engadget.com/2012/10/01/kddi-smartphone-palm-authentication-app-ceatec-2012/

20. Shazam as predictive market data
[big data]
Twitter @libraryfuture

21. More 2nd screen engagement: or an end to the
dominance of engaging content on one device/in
one medium.
Stems from having the
smartphone in grasp at all times.
To extend, not only deepen the
content experience.
Twitter @libraryfuture

22. More content recognition to drive content
Yahoo acquires IntoNow and
OnTheAir to focus on mobile
OnTheAir (mobile video chat start
up) – mobile strategy
http://www.ontheair.com/ Twitter @libraryfuture

23. Pivoting
Mobile device
as content
(like dvds smart
phones also
deliver media).
http://www.bloomberg.com/news/2012-12-05/blockbuster-is-said-to-beging-selling-phones.html
(Techcrunch) http://techcrunch.com/2012/12/05/as-part-of-its-sad-fight-for-
relevance-blockbuster-may-start-selling-mobile-phones-in-its-stores/
Is this how people view
libraries’ pivots to survive?
http://venturebeat.com/2012/12/05/blockbuster-mobile/
Twitter @libraryfuture

24. Speaking of pivots …
New MySpace – now about (music) content integration
Pinterestesque and similar to Path
From the preview video https://new.myspace.com/play Twitter @libraryfuture

25. Spotify: 20M users, 5 million paying subscribers (1M in US)
Has “grown by a million users in
the last three months”
(http://mashable.com/2012/12/06/spotify-1-million-us/)
Spotify Updates:
New discovery features to bring
more than known item search.
“Music Graph” follow feature with
more focus on peer & expert
curation.
Discovery efforts aim to close a similar gap that libraries face: facilitating
easy connections between consumers and content.
Updates starting on PC before mobile apps
Spotify content not time sensitive.
www.guardian.co.uk/technology/2012/dec/06/spotify-daniel-ek-interview
http://t.co/BuQIqCEu
Twitter @libraryfuture

26. It can take a long time to admit we were on the
wrong side of history.
Or for the market to catch up to consumer
standards – library analogy and ebooks Twitter @libraryfuture

27. Pandora Competition:
Content models: On demand vs. predictive provision
http://gigaom.com/2012/12/06/pandora-founder-says-spotify-not-
fundamentally-competitive-with-radio-listening/
Twitter @libraryfuture

28. QR Codes are not dead, and neither are they the
culmination of an evolving tech trend area.
Trend of using real world
proximity for online access
There is digital value in the story
attached to real world objects
Some ongoing growth areas for QR Codes:
- Apple’s Passbook embraces them alongside
other bar codes
- The Belly loyalty reward service uses QR Codes
on cards and in the app.
-QR Codes are being used widely for mobile
payments with Bank of America, LevelUp, and
Other techs in this arena; more.
-- personalized codes is a powerful area (loyalty
•NFC cards, rewards apps, boarding passes
•Augmented Reality
•location based services like Foursquare More info
•Amalgamations using ambient location http://bit.ly/qrcodesdebate

29. A return of Bluetooth to
a new (evolving) tech
area – mobile for
physical engagement.
Digital mobile solutions to real world
engagement.
Location trend (mini trend of location peer to peer like
Apple Find Friends, peer to object, or peer to action).
Trend of smartphone to augmented object instead of
between phones: NFC stickers, nfc terminals.
http://www.digitaltrends.com/cool-tech/stick-n-find-stickers-will-find-anything/
http://www.indiegogo.com/sticknfind Twitter @libraryfuture

30. Facebook 1 Billion: the real importance for libraries
http://newsroom.fb.com/News/One-Billion-People-on-Facebook-1c9.aspx Twitter @libraryfuture

31. Seeing through the fog
Twitter @libraryfuture

32. More important than 1 Billion Facebook Users –
- Are the connections
140 Billion Friend Connections
http://mashable.com/2012/10/05/the-most-important-facebook-number-
140-billion/
Infographic Source: Facebook Newsroom Twitter @libraryfuture

33. Connections between users and resources
Facebook Connected Users to 160
Million Visitors to Mobile Apps in March
7/10 of the most profitable iOS apps and 6 of the top ten grossing
Android apps are integrated with Facebook
https://developers.facebook.com/blog/post/2012/05/01/growth-and-mobile-apps/
Representing over 1
billion visits to apps
Twitter @libraryfuture

34. “Google+ is the fastest-growing network thingy
ever.”- Google Senior Vice President Vic Gundotra.
135 Million Active Users
• 500+ million Google+
users total.
• The key is that Google+ is
integrated throughout the
Google experience
http://googleblog.blogspot.nl/2012/12/google-communities-and-photos.html

35. The mobile
shift enters a
new pressure
zone
By now we can all agree: it is a mobile world
Twitter user @ldeblieux retweet by @MarketplaceTech
Twitter @libraryfuture

36. Number Of Smartphones In Use Passes 1 Billion
"It’s taken 16 years to pass 1 billion, but the analysts believe it will only take
three years for the next billion smartphone users to come on board."
• http://techcrunch.com/2012/10/16/mobile-milestone-the-number-of-smartphones-in-use-passed-1-billion-in-q3-says-strategy-analytics/

37. A few hints of
Apple’s future:
Apple’s famous
designer now also runs
human interface and
some software design).
http://www.businessweek.com/printer/articles/85170-tim-cooks-
freshman-year-the-apple-ceo-speaks
http://www.huffingtonpost.com/2012/12/06/apple-ceo-tim-cook-
interview_n_2249687.html?ncid=edlinkusaolp00000003
Twitter @libraryfuture

38. Twitter @libraryfuture

39. Designed for cross platform
with emphasis on tablets
"Radical changes, possibly the
biggest to ever hit Windows PCs,
are going to dramatically alter
the status quo of computing“
http://www.usatoday.com/story/tech/columnist/baig/2012/10/16/baig-window-8-consumer-guide/1635241/ Edward Baig, USA TODAY
An example of computers closing the gab in our
expectations born of mobile usage and causing work slow
downs (touching screens and double tapping space bar)
May scare those used to traditional PCs while appearing
intuitive to mobile natives

40. On-site tech to
enhance on-site
experience.
(Similar to surface tech etc)
Twitter @libraryfuture

41. Perhaps the real impact of Pinterest…
… is its influence on web design.
- Trend: image centered resource display -

42. Even LinkedIn feels the heat of Pinterest/Instagram
"LinkedIn’s Profile
Refresh Is All About
the Visuals
— Just Like Other
Social Giants"
• http://allthingsd.com/20121016/linkedins-profile-refresh-is-all-
about-the-visuals-just-like-other-social-giants/?mod=ATD_iphone
https://tablet.www.linkedin.com/splash?redirect_url=http%3A%2F%2Fwww.linkedin.com%2Fnhome%2F

43. Reuter’s “The Wider Image”
Twitter @libraryfuture

44. Pinterest adds secret boards
- curating web content to limited audiences
Twitter @libraryfuture

45. Images drive motivation
http://faceretirement.merrilledge.com/
Twitter @libraryfuture

46. Instagram comes to the web after years of
mobile
first/only
A hook to draw back to the app
Reduction of the “moment”
Expands Instagram
content to less mobile
user group - Now
people do not need an
For libraries:
Instagram account in •Share Instagram pics and account with broader audience.
order to view public •Connect with users though their web profiles.
profiles and pictures. •Like and comment on others’ pics (non mobile staff).
•Add Instagram web profile URL to your links and social
profiles/presences.
•Link to individual pictures on sites and
Instagram was famously mobile first and Facebook/Twitter/Pinterest etc
was in fact iOS only up until very recently. Twitter @libraryfuture

47. A life diary,
personal metrics,
thorough
integration into
our lives
Twitter @libraryfuture

48. Instagram gets cozier
with Foursquare
Twitter @libraryfuture

49. Splitting
our view
Seeing
things as
librarians,
and as users
Twitter @libraryfuture

50. Peer ratings for
discovery
Foursquare takes on Yelp
Location / social /
feedback / local discovery
Twitter @libraryfuture

51. Add library events to
Foursquare
Add by ourselves is
the big change here
People will see 4sq events “When they look at their check-in history.
Help them record their experiences and remember what a great
time they had at your event.” Recognizing its value as a personal
location diary within the trend of personal behavior metrics.
http://blog.foursquare.com/2012/12/06/manage-a-business-now-you-can-
add-events-like-trivia-nights-wine-tastings-and-book-signings-to-foursquare/
Twitter @libraryfuture

52. Foursquare now (still)
about discovery
Learns from your behavior
and your network. Feeds you
suggestions in expediting the
check in as well as
Curated by newly of interest: aka “what’s suggesting your visits
new,” current awareness of neighborhood,
and subscribing to local data. Twitter @libraryfuture

53. Content
developments

54. iBooks 3
•Continuous scrolling
(evolution in pages) (“changes
the game for book-reading,
completely”)
•Will disrupt mobile reading
•Update versions / editions
http://gigaom.com/apple/review-ibooks-3s-new-scrolling-view-collections-sharing/
Twitter @libraryfuture

55. Content drives gadget traffic - drives
content consumption.
http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000863021
Subscription model ala all you can eat per child.
Keeps viewers in Amazon ecosystem.
Twitter @libraryfuture

56. Mobile News – always shifting
Curation

57. “YouTube shows rolls out
across the sky, aboard Virgin
America flights”
(almost) recognition of content trends of
-self production
-self selection of what we consume
-micro content
-validation of community as content
producers
-spread of Google ecosystem
Not quite BYOD since using
aircraft screens. Not quite full
power of self selection since only
curated channels.
http://www.youtube.com/watch?v=pT79x4qM4FE Selected content channels were
http://youtube-global.blogspot.com/2012/12/youtube-shows-rolls-out- created for the YouTube platform.
across-sky.html
http://venturebeat.com/2012/12/06/youtube-virgin-america/
Twitter @libraryfuture

58. More YouTube news:
design changes to focus on channels and subscriptions.
More content subscription and curation via channels news
Or as Claire Cain Miller of
the NYTimes Bits Blog puts
it- “YouTube Tries to
Become More Like TV”
http://youtube-global.blogspot.com/2012/12/a-new-look-to-help-you-to-subscribe-
and.html
Twitter @libraryfuture

59. Content plus challenge
plus social
Trend of self-
tracking/personal
experience metrics
• http://blog.lift.do/post/33930660207/four-hour-body-challenge

60. Mobile payments - Square adds gift card
https://squareup.com/wallet#gift-cards
Twitter @libraryfuture

61. Stay fresh with a bite
Twitter @libraryfuture

62. You deserve a reward
Joe Murphy
Tech Trend Spotter
& Librarian
Twitter: @libraryfuture
libraryfuture@gmail.com
www.linkedin.com/in/libraryfuture
joemurphylibraryfuture.com
For being change agents
Twitter @libraryfuture