As of 2011, 5 major trends in social media marketing.

1. 5 TRENDS SHAPING THE
FUTURE OF SOCIAL MEDIA
MARKETING
Joseph
Finley
April 19th,
2011

2. OUTLINE
 What is social media?
 A brief history
 How marketers are using social media
 How marketers will use social media in the
future
 5 trends in social media marketing
 Conclusion

3. SOCIAL MEDIA
Social media is "a group of Internet-based applications that
build on the ideological and technological foundations of
Web 2.0, which allows the creation and exchange of user-
generated content.“ - Andreas M. Kaplan and Michael Haenlein

4. A BRIEF HISTORY
 Bulletin Board Systems: The beginning
 Everybody loves AOL
 The adolescent phase
 Today’s major players

5. HOW MARKETERS USE SOCIAL
MEDIA
91% currently use social media for marketing purposes, 65% for
only a few months
However, in the same version of the report released in 2009, only
23% of marketers had been using social media for a number of
years, compared with 31% in the current survey
The benefits:
2010 Social Media Marketing Industry Report

6. HOW MARKETERS WILL USE
SOCIAL MEDIA
67% of the marketers surveyed plan on increasing their use of
blogs, Facebook, YouTube (or video in general), Twitter and
LinkedIn, each at varying degrees

7. BEYOND LIKING: THE YEAR OF
INTEGRATION
 Integration and standardization of social media
efforts by marketers
 Creating engaging strategies built on existing
foundations
 Mobile marketing takes flight
 Coupons, discounts and exclusive sales

8. SOCIAL SCANNING
 Barcode technology meets social media
 Stickybits, the future of social scanning

9. GROUP BUYING
 Groupon and “collective buying”
 Enterprise “software-as-a-service” providers
 GroupTabs – group buying meets social scanning

10. MOBILE MEETS LOYALTY
 Mobile solution for rewards card overload
 Two companies leading the way, Key Ring and
Cardstar
 Shopkick, a retailer’s dream?
VS.

11. SOCIAL NETWORKING VS. E-MAIL
 Decline of the “killer app”
 Social networks provide all the messaging, none
of the spam (or address books for that matter)
 Potential marketing implications

12. CONCLUSION
 Mobile/Social marketing is the (near) future
 Interactive isn’t just for the Internet anymore
 Social media facilitates group interactions, online
and offline
 Marketers will utilize the power of the online
social network to drive consumers to physical
locations such as retail locations or events, and
vice versa
 Instead of the World Wide Web just taking
business away from brick and mortar locations,
intelligent marketers will tie the two seamlessly
together and reap the rewards