20yr Marketing Plan - Morales

20yrs of Fun, Love, & Laughter
of Groovy Joseph Morales, Servant Leader

Joseph Gabriel Morales
June 2011

The 7300-day journey all starts by...
The Current Basics
• My Personal Mission / Vision
• The Various Roles I Play in Life
• Source of Inspiration

Joseph circa 2011

20yrs after
• Servant Leader

The Daily Dose to Success

Personal Mission / Vision

My purpose in life is to be God’s servant leader,
by spreading and sharing His love to people,
everywhere I go. Despite the hardships and
temptations in life, there is no reason for me
to turn against the teachings of the Divine
creator. This is no easy task, especially in my
line of work, but with Him on my side, all
things are possible.

Success starts thru baby steps
and these are mine:
• The God-Fearing Individual
• The Loving and Obedient Son
• The Protective Kuya
• The cool & trust-worthy friend
• The Servant leader & team player at work
• The Diligent Student
• Joseph the Explorer
• Formula 1 & NBA Afficionado
• The Photography Enthusiast
• The Chef and Coffee-lover

The God-fearing & Renewed Christian

The loving and protective Kuya

The cool & trust-worthy Friend

Joseph the Explorer

Golden Gate Bridge,
Hoover Dam, border of
Rodeo Drive, Hollywood San Franciso, CA
Nevada & Arizona

Sears Tower,
Chicago, IL

Mondavi Vineyard,
Mt. Pinatubo Crater Lake
Napa Valley, CA

Aurora, Baler Petronas Tower,
Ngong Ping 360, Hong Kong KL, Malaysia
White Island, Camiguin

Formula 1 & NBA Afficionado

As a fan, it is a must to see them
live in action!
-In 2005, watched my fave NBA
player Tim Duncan and the Spurs
VS Golden State Warriors
-Last year, I watched the 2010
Formula 1 Singapore Grand Prix

The Photography Enthusiast

The Las Vegas Strip Calle Crisologo, Vigan, Ilocos Sur

Fort Ilocandia, Laoag, Ilocos Norte
Baler, Aurora

The Chef & Coffee-lover
I have always been fond of cooking
(and eating as well). On the photo
is one of my favorite celebrity
chefs, American Anthony Bourdain.
If I was given a chance to be able to
pursue Culinary Arts, I will not let
the opportunity pass.

Brewed coffee has been a part of
my life. I started drinking this at
the age of 8. It has been a part of
our family’s way of life. Coffee time
for us means bonding time.

My parents, my inspiration

• Besides God, my
parents are my
primary source of
inspiration. The
drive to excel in life
yet remain humble,
not materialistic, and
Christ-centered has
been instilled in me &
my sister. I love my
family!

1 Tim 6:10

• “For the love of money is the root of all evil:
which while some coveted after, they have
erred from the faith, and pierced themselves
through with many sorrows.”
– Material & earthly things are temporary. Greed
leads to evil deeds. Despite not being born
wealthy, I was never raised to be attached to
material possessions. This is merely temporal and
can not be brought to the after-life.

The Golden Rule

• “Do unto others as you would have them to
do unto you.”
– I first heard this from my mom when I was about
5yrs old and has been stuck in my mind since
then. I was raised in a highly conservative &
religious family. Despite temptations being so
accessible, I have always believed that there is
good karma and bad karma. I always do my best
to be on the good side. Being on the other side
would just bring me harm.

St. Benedict

• “Ora et Labora.” (Prayer & Work)

– When I entered San Beda Alabang in High School, I
learned about St Benedict and his motto. This is
very similar to the Filipino quote “Nasa Diyos ang
awa, nasa tao ang gawa.” Prayer is not enough
without action or work. It has to be a combination
of both. This is as simple as I can not ask God for
me to win the lottery if I do not bet in lotto. I do
my part, and God will make a way.

Mohandas Gandhi

• “It is health that is real wealth and not pieces of
gold and silver.”
– May 24, 2011: I had a surfing accident in Baler, Aurora. I was
confined the following day at Asian Hospital for a week. Initial
diagnosis was Cauda Equina Syndrome, which is the paralysis
from waist-down. It becomes irreversible if not surgically
operated within a particular time frame. With God’s healing
power, I did not go through surgery and had therapy instead.
Losing sensation and not being able to do normal things for a
period of time, made me realize how lucky I am to be normal.
I’d rather be normal and not rich, than being rich yet paralyzed.
Not being able to fully experience the wonders of God’s creation
is too much to miss out. I thank God for keeping me healthy.

Confucious

• “A superior man is modest in his speech, but
exceeds in his actions.”

– I am a man of action, rather than words. That is
why I dislike politicians who is just all talk and no
action. I do what needs to be done, and not just
talk about it. Similar to this quote is also “Walk
your talk.”

MOo--

GROVE-- JOSEPH-rut
RALES
(rails)
(Poison) iVY

Groovy Joseph Morales, CEO of Unilab
Joseph Gabriel Morales
June 2011

Reformulated Personal Brand Launch
Sounds like
“Rails”

GROVE-- Sounds like
“JOSEPH-rut”

Moo--
iVY (poison ivy)

The Story Behind...

I was lost in a GROVE

And got trapped in the poison iVY

Good thing I got a
“JOSEPH-rut” gum.
So I took one.

...the groovyness..

I heard a cow say Moo--

I followed where the
sound originated,
which led me to the
rails. Eventually I was
able to return home
alive.

...and success...

Unilab learned that I survived.
They said they realize I was so
important, they did not want to
lose me to competition that is
why I was the first in Unilab
history to be promoted from
medical representative to CEO.

The 20yr journey starts today!

• This is me at present:
– 27yrs old
– Single
– Professional Service Representative for Unilab
(Rank & File)
– MBA Student
– Living semi-independently (Weekdays-province,
Weekends-in Paranaque with family)
– Driving a Toyota Vios as a company car

Austin Powers – Groovy Baby!
• Movie protagonist Austin Powers gave life to 60s-70s
slang colloquialism “Groovy.” In modern era, it can
be used to describe “cool”, “fashionable”, “amazing.”

Austin Powers – Groovy Baby!
• Even in times of conflict, and even near death, Austin
Powers kept his “groove.” He eventually always succeeds
over the conflict.

The 2 Austin Power Jaguars or “Shaguars”
– The old from 20 yrs ago to the new/present.
He needed to adopt to changes around him. Definitely, the new
me should be better than the previous.

The Servant Leader – circa 2031

– 47yrs old
– Happily married to my God’s best,with a Christ-
centered family
– 4 Kids (2 Boys & 2 Girls), with eldest in High School
– CEO of Unilab
– Businessman
– Healthy
– Active in serving the Lord through others
– A Jaguar XJ for a company car? Not bad 
– Have travelled around the world
– Have watched Formula 1 in Monaco
– Watch the NBA Finals live in the arena.


• In order to achieve the new me circa 2031:

I got this acronym from a wise Surgeon I knew.
He told me his secret to have a long, happy, healthy
& contented life. I just had to remember to have a
daily dose of SEX.

S – Spiritual (God first before everything)
E – Exercise (Regular cardiovascular exercises)
X – Cross out all the negative habits & things in my life

What I need to do religiously

– Daily Prayer
– Open Communication especially with my loved ones
– Spending time with my loved ones
– Love the unlovable
– Balanced Diet
– Healthy Lifestyle
– Self check in the morning and evening
– Be thrifty in the right situation
– Pay in cash, not in credit


• As a servant leader, I find fulfillment in serving
the Lord through serving others.
• We are leaders in our own way, but the
ultimate goal is to be a servant leader to all –
your family, friends, superiors, inferiors, the
lost, and the unlovables.
• This is no easy feat, but with God’s grace, and
my family’s support, all thing are indeed
possible. 

20yr Marketing Plan - Morales

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