#unsummit, Sketching a personal brand and service to help

1. It’s Saturday Today
Personal Brand
Do I want that?
Saturday, March 7, 2009

2. Situation
Saturday, March 7, 2009

3. SITUATION
It’s about...
This idiom has seen a transition over time. The insight is
that success is tied to it’s claim.
๏ It’s about what you know
๏ It’s about who you know
๏ It’s about who knows you.
Saturday, March 7, 2009

4. SITUATION
Anonymity
We’ve gone from known to unknown and now it seems
we’re going back.
๏ Community
๏ Industrial revolution
๏ Intentional anonymity
๏ Social media
Saturday, March 7, 2009

5. SITUATION
The Digital Porch
Community is now powered by digital realities
๏ Geo agnostic
๏ Digital introductions
๏ Digital interactions
๏ Digital meetings
๏ A lot is public
Saturday, March 7, 2009

6. SITUATION
A Personal Brand
Me as one of those?
๏ Shortcut to trust
๏ A rack to hang all your coats and hats
๏ Regardless of if you acknowledge or call it that,
you have one
๏ It’s what people go looking for online. It’s what people
call your references for
Saturday, March 7, 2009

7. A Startup In My Spare Time
Hustle
Saturday, March 7, 2009

8. MY SPARE TIME
Enough to do something
If you care about something enough to do something
about it you’re in business.
๏ Business... ack... rules and un-fun
๏ To my mind it’s more about playfulness
๏ Counter midwest roots
Saturday, March 7, 2009

9. MY SPARE TIME
Who and How
Get the right people
๏ I think it’s three people for a web service type project at
the beginning.
๏ Figure out the working and the owning and the paying
๏ Get legal
๏ Get honest. Say and know what the goals are
Saturday, March 7, 2009

10. MY SPARE TIME
Getting Stuff done
What time will be spent on it?
๏ Hustle
๏ 10pm-2am
๏ What kind of time line are you trying to hit?
๏ Got to want it more than watching a movie or...
Saturday, March 7, 2009

11. MY SPARE TIME
Principles
Deliver the minimum.
๏ Dream of all the amazing features
๏ Cut the list to just the core
๏ Build simple
๏ Have a build plan
Saturday, March 7, 2009

12. MY SPARE TIME
Telling others about it
Content strategy and communication. What are the goals
and what tactics to deliver that?
๏ Google alerts
๏ Blog(s)
๏ Twitter
๏ Video
๏ Build it to spread it’s self
Saturday, March 7, 2009

13. MY SPARE TIME
Keep You’re Eyes Open
Start building something and suddenly there are 34 other
things to build.
๏ Write them down
๏ Build an evaluation structure for choosing what to build
๏ Our first extra product is http://www.tweetthistext.com
Saturday, March 7, 2009

14. What I care about
Saturday, March 7, 2009

15. I CARE
Interaction Explosion
Meeting people online. Accelerating relationship digitally.
๏ Where’s the introduction? Meet someone, now what?
๏ People want context. Three links are not enough
๏ Don’t want to print an address on a card... it’ll change
๏ To taxing to update personal page.
๏ It’s not about being everywhere... it’s about being clear
about where you are
Saturday, March 7, 2009

16. I CARE
Digital Hello
Don’t just wave, say Hello. Make great digital first
impressions through brilliant introductions.
๏ Simple acknowledgment is not enough for introduction
๏ Get Googled
๏ Game Google
๏ Provide a search results and context
๏ Be upfront, user oriented. It’s surprising
Saturday, March 7, 2009

17. Demo
http://www.extendr.com
http://joseph.extendr.com
@josephrueter
example of premium
http://brandon.extendr.com
Saturday, March 7, 2009