This document discusses web accessibility and provides an overview of key topics including what web accessibility is, the impact of accessibility, and how to get started with accessibility. It defines web accessibility as designing websites to ensure content is accessible to all users regardless of ability. It discusses the history and guidelines around accessibility, including the Web Content Accessibility Guidelines (WCAG). It notes that while the guidelines tell us what to do for accessibility, they do not tell us how to do it. The document recommends planning an accessibility approach, learning about the guidelines, advocating for accessibility, and including accessibility in all aspects of web design and development.

2. WebApplications
MobileApplications
Ecommerce
DataScience
ContentManagementSystems
Digital&TechnicalPlanning
UsabilityTesting
Integrations
AccessibilityConsulting
DigitalContent

3. THE IMPACT OF
ACCESSIBILITY

4. AGENDA
• What is Web Accessibility?
• The Real Impact
• Understanding the Guidelines
• How to Get Started

5. WHAT IS WEB
ACCESSIBILITY?

6. WEB ACCESSIBILITY
Designing and developing to ensure that a website’s
content is accessible to all users, irrespective of ability.
Achieved by adhering to established guidelines.

7. WEB ACCESSIBILITY
Started gaining traction in 1999 with the release of the
first web content accessibility guidelines.
Gained more attention through a series of lawsuits.
• Target
• Bank of America, HSBC, Fleet Bank, Bank One
• Marriott
• EdX

8. SEEMS SIMPLE AND
LOGICAL
So… why isn’t anyone doing it?

9. BLAME THE WCAG
WCAG = Web Content Accessibility Guidelines
WCAG 1.0 wasn’t particularly clear
WCAG 2.0 is better, but difficult to parse

10. BLAME THE ADA
The ADA does not explicitly mention websites as
required to be accessible.
This is likely going to change next year.

11. BLAME HUMAN NATURE
People are generally not aware of the WCAG
Companies have viewed accessibility as an additional
cost that threatens project budgets
People don’t like making tough choices

12. HOW DO WE FIX IT?

13. SHIFT PERCEPTION
#1

14. A11Y PERCEPTION
“It’s like adding a wheelchair ramp to your website!”

15. A11Y REALITY
Crafting the right form and function for all users
Inclusive design
Mobile site v. responsive

16. INCREASE AWARENESS
#2

17. INCREASE AWARENESS
Attend webinars!
Share what you learn
Be the voice of accessibility

18. HUMANIZE ACCESSIBILITY
#3

19. THE REAL IMPACT

20. MORE THAN BUSINESS
Business needs may drive web accessibility
1 billion people with some form of a disability
Doing the right thing

21. WE ASKED
What’s the real impact?

23. ACCESSIBILITY MATTERS…
BUT WHAT SHOULD YOU
DO?

24. UNDERSTANDING THE
GUIDELINES

25. WHAT IS THE WCAG?
Created by the W3C / WAI
Four principles. 12 Guidelines. 61 testable criteria.
Covers a range of disabilities and assistive technologies
Three levels: A, AA, AAA

26. WHO IT’S FOR
Useful for designers, developers and QA
Helps ensure a wide range of disabilities and assistive
technologies are covered
Enables automated testing for most criteria, but testing
with real users is also required

27. WCAG PRINCIPLES
Perceivable
Operable
Understandable
Robust

28. PERCEIVABLE
Perceived by at least one sense

29. PERCEIVABLE
Text alternatives
Captions & descriptions
Font Sizes, Color Contrast

30. OPERABLE
Navigable in more than one way

31. OPERABLE
Keyboard control
Timed content
Blinking content / seizure induction

32. UNDERSTANDABLE
Make it easy for the target demographic to read and
understand your content

33. UNDERSTANDABLE
Easy to read
Predictability
Error handling and prevention

34. ROBUST
Consumable by a variety of tools

35. ROBUST
Web standards
Assistive technologies
Browsers

36. EMPATHY.

37. HOW TO GET STARTED

38. WCAG 2.0 TELLS US
WHAT TO DO…
NOT HOW TO DO IT.

39. PLAN

40. LEARN

41. ADVOCATE

42. INCLUDE

43. QUESTIONS?