Personas made Personal
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The document discusses personas and the Myers-Briggs Type Indicator (MBTI) personality assessment. It describes how Carl Jung and Isabel Briggs Myers developed the concepts of extraversion/introversion and sensing/intuition that form the basis of the MBTI. The document outlines the four dimensions and 16 personality types assessed by the MBTI. It cautions that the MBTI is a descriptive rather than predictive tool and should not be used to measure aptitude, normalcy, or performance.
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Personas made Personal
- 1. Personas Made Personal Josh Cothran | Georgia Tech Research Institute | @joshcothran
- 2. @joshcothran
- 3. @joshcothran
- 4. @joshcothran
- 5. Carl Jung Isabel Briggs Myers Alan Cooper @joshcothran
- 6. Energy Information Decisions Organization @joshcothran
- 7. Energy Extroversion Introversion @joshcothran
- 8. Information Sensing iNtuition @joshcothran
- 9. Decisions Feeling Thinking @joshcothran
- 10. Organization Judging Perceiving @joshcothran
- 11. Energy Extroverted Introverted Information Sensing iNtuitive Decisions Feeling Thinking Organization Judging Perceiving @joshcothran
- 12. @joshcothran
- 13. @joshcothran
- 15. ENTJ: The Executive ESTJ: The Guardian ISFJ: The Nurturer ESFJ: The Caregiver
- 16. @joshcothran
- 17. @joshcothran
- 18. @joshcothran
- 19. Enjoy responsibly • It’s not magic • Like personas, the MBTI is a descriptive instrument • Correlation ≠ Causation • Circumstances influence preferences • Type of design problem impacts relevance of MBTI dimensions @joshcothran
- 20. The MBTI does not • Measure aptitude • Measure normalcy • Predict performance • Predict job satisfaction • Predict whom a person will like or not like • Capture context – that’s why we do research! @joshcothran
- 21. Thanks. Josh Cothran | Georgia Tech Research Institute | @joshcothran
- 22. Image Credits Flickr User: -mrsraggle- | Creative Commons: Attribution, No Derivative Works http://www.flickr.com/photos/raggle/3163752268 Josh Cothran | Creative Commons: Attribution Paul Tieger and Barbara Barron-Tieger | Do What You Are http://www.amazon.com/dp/0316167266/ Georgia Department of Community Health (by Josh Cothran, GTRI) | used with permission Public domain Public domain http://en.wikipedia.org/wiki/File:AlanCooper.jpg #ixd13 | @joshcothran
- 23. Image Credits Flickr User: David Domingo| Creative Commons: Attribution, Noncommercial, Share Alike http://www.flickr.com/photos/_sml/97519096/ Flickr User: crdotx | Creative Commons: Attribution | http://www.flickr.com/photos/crdot/6903711925/ Flickr User: eastpole | Creative Commons: Attribution, Noncommercial, Share Alike http://www.flickr.com/photos/eastpole/2299787549/ Flickr User: lazha| Creative Commons: Attribution, Share Alike http://www.flickr.com/photos/hector-lazo/3850205267/ Flickr User: derPlau | Creative Commons: Attribution, Noncommercial, Share Alike http://www.flickr.com/photos/derplau/141038895/ Flickr User: ansik | Creative Commons: Attribution http://www.flickr.com/photos/ansik/304526237/ #ixd13 | @joshcothran
- 24. Image Credits Flickr User: Chiot’s Run | Creative Commons: Attribution, Noncommercial http://www.flickr.com/photos/chiotsrun/4390949664/ Flickr User: spykster | Creative Commons: Attribution http://www.flickr.com/photos/spykster/6221799231/ Flickr User: Brittney Marshall | Creative Commons: Attribution, Noncommercial, No Derivative Works http://www.flickr.com/photos/69626850@N05/6337882917/ Flickr User: rutty | Creative Commons: Attribution, Noncommercial, Share Alike http://www.flickr.com/photos/rutty/438775617/ Flickr User: ahisgett| Creative Commons: Attribution http://www.flickr.com/photos/hisgett/3365087837/ Disney | Cinderella http://www.amazon.com/dp/B003ZHVJGO/ #ixd13 | @joshcothran
- 25. Image Credits Georgia Department of Community Health (by Josh Cothran, GTRI) | used with permission Georgia Department of Community Health (by Josh Cothran, GTRI) | used with permission Georgia Department of Community Health (by Josh Cothran, GTRI) | used with permission Georgia Department of Community Health (by Josh Cothran, GTRI) | used with permission Flickr User: The Rocketeer | Creative Commons: Attribution, Noncommercial, No Derivative Works http://www.flickr.com/photos/kt/120468504/ Flickr User: Vicky & Chuck Rogers | Creative Commons: Attribution, Noncommercial, Share Alike http://www.flickr.com/photos/two-wrongs/205467442/ #ixd13 | @joshcothran