Josh Mishell's Ignite Boulder 8 Deck

Notes de l'éditeur

1. I’m Josh Mishell, and for the last 3 and a half years people have paid me to design beer labels and do other fun marketing stuff. I’m going to teach you how to minimize your hangover and maximize your awesomeness at a beer festival! First it’s important to learn a little bit about what Craft Beer is.
2. It’s the 70s, and President Carter legalized homebrewing. Small microbreweries pop up in the west, and eventually it comes to be a uniquely american industry. You’re in Colorado, home of over 100 breweries alone, many producing world-class beer.
3. Previously called Microbreweries, a Craft Brewery is defined basically as every brewery that is the size of Sam Adams and smaller. Although there are about 1500 Craft Breweries, they only take up 5% of the US national market. American Craft Breweries are considered across the world to be on the cutting edge of experimentation amongst breweries.
4. What this means to you is that you live in one of the greatest states for this uniquely American product. Breweries like Avery (Boulder), SKA (Durango), and Great Divide (Denver) work hard to make groundbreaking beer. But it’s important to look at the history of beer festivals to understand what they’ve evolved into.
5. The Rosetta Stone is the translation matrix for Egyptian hieroglyphics. Created in 199BC and rediscovered in 1799 AD, it contains some text relating to the first known beer festival. As you can see from the translations on the right, it specifically talked about regional beer festivals in ancient Egypt.
6. The first really “AMERICAN” Beer Festival happened right after the Boston Tea Party. In what is historically known as the Boston Tea After-Party, the newly revolting Americans drank a bunch of homebrew until 5am the next morning. Next time you go to the National Gallery of Art in DC, look for the etchings of Paul Revere that he always wished had never happened.