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Maybe We're All Doing it Wrong
   A Contrarian View of Social Media

          Josh Oakes   @JoshTheOak
   http://SocialMediaContrarian.tumblr.com/
               #pcn10allwrong
Expectations
          #PCN10

          MA LRP


L Language

R Rage

P Piss You Off
4 Questions
1. Are we making ourselves _____ or just
  _______ ________?
2. Is social media _______ our capacity to have
  ______, ___________ _____________?
3. Do __________ even belong in social media?
4. Does ________ _______ belong in social
  media?
Reaction
http://SocialMediaContrarian.tumblr.com/


Slides are posted.
The 4 Questions are posted.
Open for response.
Question One
Question One
Are we making ourselves crazy
or just acutely neurotic?


“What gets measured gets mismanaged.”
                                 -Me
                                (with apologies to Peter Drucker)
Question Two




 Emotional Distance
Question Two
Is social media ruining our capacity to
have stable, meaningful relationships?




          Emotional Distance?
Question Three
Do businesses even belong in social
media?
            Radio
            TV
            WalMart
            AOL Keywords
            Internet
            eCommerce
            Blogs
            Social Media
            Location
Question Three
  Do businesses even belong in social
  media?



People Use Social Media ≠ Businesses Use Social Media
Question Three
Do businesses belong in social media?

“share”           “low cost marketing opportunities”
“message”         “leverage social media”
“connect”         “marketing platform”
“friends”         “leverage Twitter for your business”
“chat”            “make your business more credible”
“reconnect”       “track engagement”
“comment”         “more effective marketing”
Question Three
Question Four
Does customer service belong in social
media?
Question Four
Does customer service belong in social
media?
              23.6 million cable customers
              15.9 million Internet customers
              7.6 million voice customers

                            vs.

              10 employees on Twitter
Question Four
Does customer service belong in social
media?

@unhappy_customer Is there a
problem with your computer order? I
see it shipped Monday & delivered to
your house this afternoon. How can I h
Question Four
Does customer service belong in social
media?




          Power to the People?
Now What?

This is our chance.
  Do good work.
 Don’t fuck it up.
Parting Words
The strength of the Nashville Camp events is that
they’re community efforts. This is also their
weakness.
They’re as good as we all make them.
Parting Words
 Attend
Volunteer
  Plan
  Speak
 Support

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Maybe We're All Doing It Wrong: A Contrarian View of Social Media