Social media is easy when everyone is saying nice things about you, but how do you respond to someone calling your company a F$%KING SC%M on Twitter? See real world examples from companies like Hertz, Bose, and @OtherInbox and learn how to get your biggest complainers to apologize, thank you, and tell their friends how great you are.
You can view a video of this presentation at http://www.youtube.com/watch?v=iclb18ohDeo
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Complainers Into Champions
1. turn your biggest
COMPLAINERS
into your biggest
CHAMPIONS
Joshua Baer
http://twitter.com/joshuabaer
http://www.linkedin.com/in/joshuabaer
Sunday, December 27, 2009
2. how do you get
feedback from your
customers?
Sunday, December 27, 2009
3. why would you post
your problems in
public?
✓ less repetitive
✓ search engine juice
✓ let customers answer for you
✓ let customers defend you
✓ attract new customers
Sunday, December 27, 2009
4. “Fear is the path
to the dark side.
Fear leads to anger.
Anger leads to hate.
Hate leads to suffering.”
– Yoda, Star Wars
Sunday, December 27, 2009
18. "80 percent of
success is just
showing up"
— Woody Allen
Sunday, December 27, 2009
19. turn your biggest
COMPLAINERS
into your biggest
CHAMPIONS
Joshua Baer
http://twitter.com/joshuabaer
http://www.linkedin.com/in/joshuabaer
Sunday, December 27, 2009