UCF BIP Social Media Presentation

1. How Entrepreneurs can Tweet, Like, Friend,
Follow, & Check-In to Success

2. 2011 Web Traffic
 Google (1) (13) (15) (16) (20)
 Facebook (2)
 YouTube (3)
 Twitter (8)
 Blogspot (11)
 LinkedIn (12)
 WordPress (18)
 Pinterest (39)
www.alexa.com

3. Trending Today
 Facebook  YouTube
 Twitter  Yelp
 LinkedIn  Google +
 Foursquare

4. Facebook
 Profiles - Friends
 Individual
 Personal
 Conversations
 Pages – “Likes”
 Company / Organization
 Professional
 Stimulate Interest / Provide Value
 Access to Analytics

5. Twitter
 Based on SMS
 140 Character Messages
 Messages Can Include Links, Pics, Videos
 Broadcast to Anyone Listening / Watching
 Use #Hashtags to Mark & Search Topics
 search.twitter.com/advanced
 By Date, Geographic Area, Topic, Sentiment
 Great Listening Tool

6. LinkedIn
 Professional Networking
 Great Tool to Find Professional Connections /
Resources
 Power Is In Groups
 Allowed to Join 50
 Answers
 Great Place to Showcase Expertise
 Provide Value
 Find Experts

7. Foursquare
 Geo-Location
 Great Tool for Brick & Mortar Operations
 Offer Specials
 Mayor
 # of Check-Ins

8. YouTube
 Social Video
 Great Avenue for Sharing Demonstrations
 Make Videos Informative
 How-To Videos
 Make Videos Entertaining
 Blendtec – Will it Blend?

9. Yelp
 User Generated Reviews
 Who do you trust?
 Allows Your Raving Fans to Talk About You
 Respond to Reviews
 Transparency

10. Google +
 Circles
 Organize your Contacts
 Explore Trending topics
 Hangouts
 Group Video Chat

11. Which platform is right for you?
 Examine your business
 Survey your current customers
 Which platforms do they use?
 How do you currently communicate with them?
 Brick & mortar or virtual?
 B2B or B2C?

12. Which platform is right for you?
 Determine your time commitment
 Determine your goals
 In other words… revisit your marketing plan!

13. Listen Up!
 Create your listening posts
 Google Alerts
 tweetbeep
○ Your name
○ Company name
○ Competitor’s names

14. Tools
 Google Alerts
 Tweetbeep
 Tweetdeck
 TweetReach
 FB Insights

15. Engage
 Social media community is about sharing
 Ask questions, people will help you along the
way
 Learn the lingo
 Make it personal
 Find your voice
 Put your plan into action
 Commit time to maintain
 Use common sense
 Spam: not good in a can, inbox, or social media
feed

16. Warning!
 Teenagers know social media
 It’s tempting, I know
 Would you hire a teen to run your entire
marketing campaign?
 Basics are great
○ Posting pics, links, etc
 Common sense to you
 Not to them

17. SEOcial
 Blog Regularly
 Create Opportunity to back link
 HARO
 Determine your keywords
 #Hashtags

18. 10 Take Home Points
1. Create a plan, set goals, & pick platforms
2. Start small, grow with your comfort
3. Tools, tools, tools
4. Listen first
5. It’s a community: Share Your Expertise

19. 10 Take Home Points
6. Engage: Find your voice
7. Go Offline
8. Facebook: Profile & Pages
9. It’s social but not child’s play
10. SEOcial

20. Resources
 www.mashable.com
 www.techcrunch.com
 www.openforum.com
 www.smallbiztrends.com
 http://business.twitter.com/twitter101
 www.knowem.com

21. Contact
joshua@joshuacjohnson.com
www.twitter.com/joshuacjohnson