The document provides an overview of social media and guidelines for local governments using social media. It discusses how social media can enhance transparency, promote democracy, and keep citizens informed. Examples of popular social media platforms are given, including how each can be used by local governments to engage with citizens. The document also covers best practices for social media use and tools for monitoring social media accounts.

1. 2012 FACC Summer AcademyA local government guide to Social Media.
Social
Media.Facebook, Twitter & all that stuff

2. 2012 FACC Summer AcademyA local government guide to Social Media.
So what is
Social
Media?

3. 2012 FACC Summer AcademyA local government guide to Social Media.

4. 2012 FACC Summer AcademyA local government guide to Social Media.
We are moving from an
information age
to an
opinion age.”
î Brian Solis - digital analyst, sociologist and futurist
Connect Now 2010

5. 2012 FACC Summer AcademyA local government guide to Social Media.
Why should Local
Governments use
Social
Media?

6. 2012 FACC Summer AcademyA local government guide to Social Media.
Reason #1:
It’s free!

7. 2012 FACC Summer AcademyA local government guide to Social Media.
Reason #2:
It’s easy to
use.

8. 2012 FACC Summer AcademyA local government guide to Social Media.
Reason #3:
It’s fast.

9. 2012 FACC Summer AcademyA local government guide to Social Media.
Reason #4:
Reach.

10. 2012 FACC Summer AcademyA local government guide to Social Media.
Getting started with
Social
Media.

11. 2012 FACC Summer AcademyA local government guide to Social Media.
Social media:
What are the benefits?
§ Enhances transparency
§ Promotes democracy
§ Keeps your citizens informed
§ Helps build communities

12. 2012 FACC Summer AcademyA local government guide to Social Media.
Social Media:
Do we have to keep our tweets?
§ Local governments are required to follow
the public records retention schedules
established by Florida law for information
on social media accounts, which
constitute a public record.
î For more information, see Attorney Generals Opinion 2009-19

13. 2012 FACC Summer AcademyA local government guide to Social Media.
Social Media:
What about the Sunshine Law?
§ Communications on local governments’
social media accounts regarding official
business may be subject to Florida's
Government in the Sunshine Law, section
286.011, Florida Statutes.
î For more information, see Attorney Generals Opinions 2008-07 and 2009-19

14. 2012 FACC Summer AcademyA local government guide to Social Media.
The social landscape is
emotional.
Transparency and authenticity
are not emotions.”
î Brian Solis - digital analyst, sociologist and futurist
Connect Now 2010

15. 2012 FACC Summer AcademyA local government guide to Social Media.
Social media:
Some rules of engagement
§ Use real words, not txt spk
§ It s not all about you; comment
and converse
§ Take the time to listen

16. 2012 FACC Summer AcademyA local government guide to Social Media.
Social media:
Some rules of engagement
§ Give credit where credit is due
§ Be timely; immediacy is key
§ If you can t say anything nice –
don t say anything at all

17. 2012 FACC Summer AcademyA local government guide to Social Media.
Are there different types of
Social
Media?

18. 2012 FACC Summer AcademyA local government guide to Social Media.
Do you tweet?
Used for:
Live Coverage,
Events, News,
Alerts, and Citizen
Feedback

19. 2012 FACC Summer AcademyA local government guide to Social Media.
Twitter Usernames
§ twitter.com/username
§ Created when you sign up for an account
§ Base your username on what people already
use as a #hashtag for your community

20. 2012 FACC Summer AcademyA local government guide to Social Media.
Engaging on Twitter
§ Publish useful tips or facts

21. 2012 FACC Summer AcademyA local government guide to Social Media.
Engaging on Twitter
§ Retweet to acknowledge other
organizational departments or groups
in the community

22. 2012 FACC Summer AcademyA local government guide to Social Media.
Engaging on Twitter
§ Make residents, business owners,
and visitors of your community feel
welcome even in cyber space
§ Ask for help or ideas
§ Bring tweets to life with photos
§ Use #hashtags for events

23. 2012 FACC Summer AcademyA local government guide to Social Media.
Can you face it?
Used for:
Events, News,
Citizen Feedback,
and Reporting
Issues

24. 2012 FACC Summer AcademyA local government guide to Social Media.
Facebook Pages

25. 2012 FACC Summer AcademyA local government guide to Social Media.
Facebook Page Types
§ Official Page
(Business, Brand, Organization, Public Figure)
§ Community Page
(Generate support for a topic or cause)
§ Group Page
(Professional interest or hobby)

26. 2012 FACC Summer AcademyA local government guide to Social Media.
Facebook Usernames
§ facebook.com/username
§ Choose a username for your page
§ Requires 25 likes (fans) to create a username

27. 2012 FACC Summer AcademyA local government guide to Social Media.
Building a Fanbase
§ Fans are gone; It s all about like
§ Easily embed widgets on your website
§ Link your page to your Twitter account
§ Advertise in newsletters, email footers
§ Display in your reception areas

28. 2012 FACC Summer AcademyA local government guide to Social Media.
Wanna wiki?
Used for:
Elected and Appointed
Official Information,
Community History,
Education

29. 2012 FACC Summer AcademyA local government guide to Social Media.

30. 2012 FACC Summer AcademyA local government guide to Social Media.

31. 2012 FACC Summer AcademyA local government guide to Social Media.
Editing Wikipedia
§ Editing your own entry is not forbidden
§ Deleting accurate criticism is forbidden
§ Avoid trouble by using propose changes
feature
§ Check modifications by using the ‘History’
tab

32. 2012 FACC Summer AcademyA local government guide to Social Media.
Other types of
Social
Media?

33. 2012 FACC Summer AcademyA local government guide to Social Media.
Are you on YouTube?
Used for:
Archiving Public
Meetings, Events,
News, Projects, and
Educational Content

34. 2012 FACC Summer AcademyA local government guide to Social Media.
Are you on Google+?
Used for:
Public Interviews
(Video Hangouts),
Events, News, Citizen
Feedback, Reporting
Issues

35. 2012 FACC Summer AcademyA local government guide to Social Media.
Are you Linkedin?
Used for:
Professional
Networking, Groups,
Recruitment

36. 2012 FACC Summer AcademyA local government guide to Social Media.
Do you FourSquare?
Used for:
City Hall, Parks,
Libraries, Recreation
Facilities, Art
Galleries, etc.

37. 2012 FACC Summer AcademyA local government guide to Social Media.
Do you Flickr?
Used for:
Photos of
Community Events,
Ground Breakings,
Facilities, etc.

38. 2012 FACC Summer AcademyA local government guide to Social Media.
Let’s Meetup!
Used for:
Community Events,
Interaction, and
Education

39. 2012 FACC Summer AcademyA local government guide to Social Media.
Blogs
Used for:
Community
Engagement,
Events, News,
and Annoucements

40. 2012 FACC Summer AcademyA local government guide to Social Media.
Keeping tabs on your
Social
Media.

41. 2012 FACC Summer AcademyA local government guide to Social Media.

42. 2012 FACC Summer AcademyA local government guide to Social Media.
HootSuitewww.hootsuite.com

43. 2012 FACC Summer AcademyA local government guide to Social Media.
TweetDeckwww.tweetdeck.com

44. 2012 FACC Summer AcademyA local government guide to Social Media.
ThinkUpwww.thinkup.com

45. 2012 FACC Summer AcademyA local government guide to Social Media.
TwitterFeedwww.twitterfeed.com

46. 2012 FACC Summer AcademyA local government guide to Social Media.
Google Alertswww.google.com/alerts

47. 2012 FACC Summer AcademyA local government guide to Social Media.
Questions?
Joshua Fruecht
City Clerk, City of Ormond Beach
Phone: 386-676-3340
Email: fruecht@ormondbeach.org
www.ormondbeach.org