5. Concepts… Women Men Young Trend Children Accessories- Underwear Future Mothers
6. Expansion development 1974 – 2006 Number of stores Number of markets 3 4 5 6 7 8 9 10 11 12 14 18 *Expansion since the stock-exchange quotation 1974 22 20 24
7. while maintaining Grow profitability stores by 10-15 per cent per year Increase the amount of in existing Increase sales stores
10. Target Groups W ome n H&M defines several concepts of women, offering them from the basic items to more exclusive sets and keeping in mind to satisfy those who want to keep up with the international trends M e n Their various lifestyles, needs and tastes are reflected in the collections, including as in the women department, a whole selection of sportswear Y oun g T ren d The fun teenager department is oriented for girls and boys. C hildre n From babies, children and young teenagers. F utur e M other s There is a special section for women who still want to be fashionable during their pregnancy without refusing comfort
11. Winning Wheels of Service C ustomers E mployees S hareholders T he Moment of Tru e
12. Value Chain t Firm Infrastructure Human Resource Management Technological development E-Procurement Inbound Logistic Operations Outbound Logistic Marketing & Sales Service Margin Margin
13. The Service Profit Chain Internal service quality (the working environment, workplace) Employee satisfaction External service value Customer satisfaction Customer loyalty Revenue growth Improved profitability Employee productivity Employee retention
18. Always the best location.... Place Milan Stockholm Vienna London New York
19. Sales markets New markets 2007/2008 Production offices No factories of our own Around 700 suppliers Around 20 production offices Place -Major Suppliers- 40% 60%
