Sofialys - Mobile Marketing from branding to loyalty 13102010
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Short description of how Sofialys, the European leading Mobile Marketing and Advertising specialist sees the present and future of Mobile Markting through a couple of use cases.
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Sofialys - Mobile Marketing from branding to loyalty 13102010
- 1. Confidential Document © 2009 Sofialys Address : 9 Villa Pierre Ginier 75 018 Paris. Tel : 01 53 04 23 41. Contact : contact@sofialys.com SOFIALYS Mobile Marketing and Advertising, from branding to loyalty Marketing foundation Belgium – October 2010 Follow our latest news on www.sofialys.com
- 3. Definitions Mobile Marketing Mobile Advertising mobile tag coupons bluetooth geo-location push opt-in CPA profiling CPM rich media re-targeting banners display iPhone app Sponsored links New Nike shoes Cheap snickers Push Pull
- 6. Where are we now? branding acquisition loyalty CPM Display campaigns on premium supports iPhone, iPhone, iPhone… iPhone applications New Nike shoes Cheap snickers Social communities CPC acquisition campaigns SMS campaigns
- 7. Display advertising – CPC & CPA performance models Click-to-call Voting campaign « Pekin express » show iPhone application download Online hotel portal
- 9. The potential of geo-location Utilisateurs Mobile operator Provides geo-location data User data (Cell ID, MSISDN ) Data base (opt in) Zone A Zone B Zone C Advertisers Available across 50 cities in France
- 11. www.sofialys.com www.sofialys.com SOFIALYS [email_address] +33 6 33 35 48 28