Learn the Basics and Start Seeing What the Buzz is All About on Twitter - How Does Twitter Help Brands and Individuals? - 3 Things You Need to Do on Twitter & LinkedIn Today!

1. 3 Things To Do Today
1. Complete your Profile
Click on “Me” at the top.
Click on the “Edit Profile” button.
2. Connect with Friends
Click on “Discover” at the top.
Click on “Find Friends” on the left.
Search contacts from your email easily!
3. Turn on Notifications
Click on this icon at the top:
Click “Email notifications” on the left.
Select notifications for activity so you’ll
know when others are tweeting at you.
The Basics
1. Mentions: “@”
Used before a username to direct a
tweet at that person or brand.
2. Hashtags: “#”
Used to “tag” a tweet for a popular
event or buzz-word.
3. ReTweet
Hover over any tweet on Twitter.com,
and you will see this symbol. Click on it
to “retweet” (or “RT”) another tweet so
that your followers can see it.
Twitter was (and still is) a service
that relied heavily on mobile-
messaging. The worldwide
standard length of SMS (or text
messages on phones) is 160-
characters. The founders
(including @Jack from St. Louis)
thought it wise to stay within that
bounds. Social media and text
messaging have now made
communicating with simplicity an
everyday reality.
In a nutshell, the short-form communication style that Twitter limits its users to actually
encourages people on Twitter to communicate with one another much the same way they do at
a networking event: Make small talk, find the things that connect you quickly, and share your
business insights and news. If you’re limited in space to communicate your message, you’re
likely to keep it simple and skip to the best parts about everything. Twitter is like a timeline
featuring only the highlights about events, people, news, opinions and experiences. On Twitter,
if you just spend a little bit more time in the habitat, you’ll find you might adapt pretty quickly!
I Don’t Get It
How Does Twitter Help
Brands and Individuals?
Get
Started
WITH
SOCIAL MEDIA
Learn the Basics and Start Seeing What the Buzz is All About on Twitter
Created for KPMG’s Network of Women (KNOW): Embracing social media to
enhance your networking skills and capabilities
Why characters?
140

2. LinkedIn.com
3 Things To Do Today
1. Complete Your Profile
Go to “Profile” at the top.
Click “Edit Profile.”
Fill in as many fields as you can.
Choose your words carefully, just as
you would in a resumé!
2. Add Connections
Hoever over “Network” at the top.
Click “Add Connections” in the menu.
Connect your email address book to
add people you already know.
3. Turn on Notifications
Hover over your photo in the top right.
Click on “Privacy & Settings.”
Click on “Communications” on the left.
Configure emails you’d like to receive
to stay on top of connections and
messages.
Ongoing:
Every time you meet someone and
trade business cards, use the email
address on their card to connect with
them on LinkedIn.
LinkedIn can become a new type of
“digital rolodex” for you. Never lose a
contact again - they’re all stored
online, and you can send a direct
message to any connection any time!
Networking has never been easier.
Erin E. Moloney
This handout was produced by digital
marketing strategist, Erin E. Moloney.
Erin is the Director of Digital and
Social Media Marketing at Perficient,
Professor of Social Media at the
University of Missouri - St. Louis and
President of the Social Media Club -
Saint Louis.
@ErinE
EEMoloney@gmail.com
Why Social Media Now?
"The world has changed, and consumers,
employees, and stakeholders now expect to
engage with companies and their brands
through social media." - Matteo Tonello of The
Conference Board.
The Value of Conversations
“Marketing is undergoing a remarkable
evolution at this moment. The multitude of
media we can use to speak to our
marketplace is revolutionizing how we work,”
says Brian Carroll of B2B Lead Roundtable.
“Today, for marketing to effectively drive
revenue, it must be a continuous, meaningful
conversation. The most successful marketers
will know how to lead that conversation so
they can communicate to their customer the
right things in the right way at the right time.”
Social Media for Sales
1. Find out who you should contact in order to
secure customer meetings; use LinkedIn to
ensure you are contacting the right person
but make first contact via email.
2. Find out more about people you will meet
prior to customer meetings: where they
have worked in the past and who they
might know in common.
3. Research your competition: monitor a
prospective customer’s connections to find
out which competitors and salespeople are
working on the account.
4. Join groups to keep in touch with
colleagues you have worked with in the
past, follow companies of interest, and
improve your industry related knowledge.
5. Keep existing customers informed about
your company; share links to press
releases, white papers, reports, product
announcements, and company videos.
5 Best Practices
1. Get (and Stay) Organized: Follow experts
and news sources, organize them into lists,
and use search to read about current
events.
2. Give it Time: Log on frequently for
immediate and highly curated industry
news & perspectives, and to learn how
other experts engage.
3. Know Your Own Employees: Seek out your
socially savvy employees; Give them expert
training, and encourage positive social
content sharing.
4. Free Market Research: Monitor brand
mentions, competitors, and industry
keywords and trends.
5. Protect Yourself and Your Brand: Develop a
social media policy internally that keeps
social activity legal, compliant, respectful
and professional.
Women are excellent
communicators and
networkers. Social media is
yet another tool that can
facilitate quick and easy
connections.