1. JOVELYN B. GULINGAY
BSBA 4B-MM6
1.Retailing is a distribution channel function where one organization buys products from supplying firms
or manufactures the product themselves, and then sells these directly to consumers.
Retailing, the selling of merchandise and certain services to the consumer. It ordinarily involves the
selling of individual units or small lots to large numbers of customers by a business set up for that
specific purpose. In the broadest sense, retailing can be said to have begun the first time one item of
value was bartered for another. In the more restricted sense of a specialized, full-time commercial
activity, retailing began several thousand years ago when peddlers first began hawking their wares and
when the first marketplaces were formed.
2. Retailing is an important field to study because of its impact on the economy, its functions in
distribution, and its relationship with firms sell- ing goods and services to retailers for their resale or use.
These factors are discussed next. A fourth factor for students of retailing is the broad range of career
opportunities
Many Career OppoRErtunities Are Available in Retailing
Although the typical entry-level positions in retailing for a postsecondary graduate include retail
management trainee, department/sales manager, and assistant buyer, it is generally difficult to classify
retail career opportunities—because there are so many of them. Most large retail organizations can be
described as “small cities.” As such, these retailers offer career paths in almost every aspect of business,
such as buying, store operations, accounting, financial management, human resources, advertising,
public relations, marketing research, and so on.
4. Structure of retailing