21st Century Marketing/Sponsorship Joyce Schwarz

21 st Century Marketing Presentation: Joyce Schwarz, JCOM Thursday, 10/15/03, Redding, CA. www.joycecom.com , 310-822-3119

Are you stuck in the last century? ,[object Object],[object Object],[object Object]

20 ST CENTURY Classic Marketing 4Ps ,[object Object],[object Object],[object Object],[object Object]

THE “OLD” MARKETING MIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enter the 21 st Century Economy ,[object Object],[object Object]

The AGE OF ACCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1 To 1 Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

PERMISSION MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OPT –IN / OPT -OUT ,[object Object],[object Object],[object Object],[object Object],[object Object]

ART OF ‘PRODUCTIZING’ ,[object Object],[object Object],[object Object],[object Object],[object Object]

CHANNEL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Up-sell/ Cross-Sell ,[object Object],[object Object],[object Object],[object Object],[object Object]

AFFILIATE MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Multi-Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

C A V E ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A –is for: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

V –is for Visibility& Value ,[object Object],[object Object],[object Object],[object Object]

E –is for Electronic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E is for Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Co-Op Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hawaii – Co-Op Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Woodstock Revival Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CAVING –As Sport/ Resort ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BRANDED ENTERTAINMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SPONSORSHIP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Co-Op Marketing Program Plan ,[object Object],[object Object],[object Object],[object Object]

Services Available ,[object Object],[object Object],[object Object],[object Object],[object Object]

Joyce A. Schwarz, JCOM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

21st Century Marketing/Sponsorship Joyce Schwarz

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