This document announces a discussion between Linda Descano and Joyce Sullivan at the #140conf12 conference on June 20, 2012. Linda Descano is the Managing Director and Head of Partnerships & Branded Content for North America Marketing at a company, as well as the President and CEO of Women & Co. Joyce Sullivan is the Founder and CEO of SocMediaFin, Inc, which focuses on social media for financial services. Their discussion will be about financial services and social media innovators.