Joyce Sullivan, CEO and Founder of SocMediaFin walks you through the simple process of determining which social media platforms you should use.

1. The
Five
Ques+onsSM
“Which
social
media
tools
should
I
use?”
What
you
need
to
know
to
get
started
with
social
media
Created
and
presented
by:
Joyce
Sullivan
Founder
and
CEO
SocMediaFin,
Inc.
January
2013

2. Before
asking
“Which
social
media
tools
should
I
use?”
answer
these
Five
Ques)ons℠
1.
Who
are
you?
2.
What
do
you
have
to
say?
3.
Who
are
you
trying
to
reach?
4.
How
do
they
WANT
to
be
reached?...
or
not
5.
Once
you
connect,
then
what?

3. The
Five
Ques)ons℠
Employee,
business-­‐line
owner,
1.
Who
are
you?
industry
execu+ve,
wealth
manager,
private
banker
Great
skills,
great
products,
2.
What
do
you
have
excellent
company
to
work
with,
to
say?
outstanding
service
3.
Who
are
you
Your
current
customer,
trying
to
reach?
poten+al
new
customer,
industry
leaders,
compe+tors

4. The
Five
Ques)ons℠

Email
(home
or
work)
4.
How
do
they

Voicemail
WANT
to
be

Phone
text
reached?
...
Or

Instant
message
not.

Twi[er

LinkedIn

Facebook

(public
or
private
message)
5.
Once
you
are
How
do
you
develop
ready
to
connect,
meaningful
connec+ons
then
what?
while
complying
with
industry
regula+ons?

5. The
Five
Ques)ons℠-­‐
with
your
answers
1.
Who
are
you?
2.
What
do
you
have
to
say?
3.
Who
are
you
trying
to
reach?
4.
How
do
they
WANT
to
be
reached?
5.
Once
you
are
ready
to
connect,
then
what?

6. Social
Media
Tools
–
established
and
emerging
Launched:
2002
2004
2005
2006
2009
2009
2011
2011
And
many
more…

7. Social
media
communica+ons
Social media compliance
software needs to be in place to
monitor and archive social
media posts

8. Social
Media
Strategy
and
Program
Management
Services
o Social
media
seminars
for
regulated
industries,
specializing
in
financial
services
o Program
management
services
–
enterprise
business
and
technology
reengineering
o Social
media
training
and
staff
development
o Industry
execu+ves
and
senior
leadership
programs
in
social
media
o Keynote
speaker
for
company
events
and
industry
conferences
Visit us >
SocMediaFin.com

9. Thank you!
Please connect with me.
I would enjoy hearing from you.
Joyce
LinkedIn
h[p://linkedin.com/in/joycemsullivan
About.me
h[p://about.me/joycemsullivan
Twi[er
h[p://twi[er.com/joycemsullivan
Website
h[p://socmediafin.com
email:
joyce@socmediafin.com
9

10. The
Five
Ques+onsSM
“Which
social
media
tools
should
I
use?”
What
you
need
to
know
to
get
started
with
social
media
Created
and
presented
by:
Joyce
Sullivan
Founder
and
CEO
SocMediaFin,
Inc.
January
2013