Maximizing LinkedIn for Social Media Marketing
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Joyce Sullivan, Founder and CEO of SocMediaFin, Inc. presents "Maximizing LinkedIn for Social Media Marketing" to New York University (NYU), School of Continuing and Professional Studies (SCPS) class of July 23-27, 2012 for Social Media Intensive Summer Program
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Maximizing LinkedIn for Social Media Marketing
- 1. Exclusive Presentation for: NYU Midtown Center New York, NY USA Wednesday, July 25, 2012 2:30 - 4:00 pm EDT Maximizing For Social Media Marketing Created and Presented by: Joyce Sullivan Founder | CEO SocMediaFin.com @JoyceMSullivan #nyusmi
- 2. Exclusive Presentation for: NYU Midtown Center New York, NY USA Wednesday, July 25, 2012 2:30 - 4:00 pm EDT Maximizing For Social Media Marketing AGENDA: - overview and introductions - industry trends - global day LinkedIn - Overview - Tools - Social Media Marketing - your own - your group - your organization Created and Presented by: - What’s Next - Discussion and Questions Joyce Sullivan CEO | Founder SocMediaFin.com @JoyceMSullivan #nyusmi
- 3. @JoyceMSullivan #nyusmi Visit us > SocMediaFin.com 3
- 4. Maximizing LinkedIn for Social Media Marketing Once used for recruiting only, LinkedIn has matured into: - powerful social media marketing platform - allows companies to recruit employees - generate new business - strengthen current relationships - establish industry communities - reinforce brand loyalties. @JoyceMSullivan #nyusmi
- 5. Social Media Tools: How Do I 5 Know Which One I Should Use? a. Who are you? b. What do you have to say? c. Who are you trying to reach? d. How do THEY want to be reached (or not reached) e. Once you connect, then what? @JoyceMSullivan #nyusmi
- 7. 7 http://schedule.sxsw.com/2012/events/event_IAP9392 @JoyceMSullivan #nyusmi
- 8. 8 Five global women – NZ, UK, US - who work in financial services and use social media for work SXSW 2012 Financia @JoyceMSullivan #nyusmi
- 9. US Industry Trends: Shrinking and Growing Industries 2007 - 2011 Council of Economic Advisors, February 2012 report @JoyceMSullivan #nyusmi 9
- 10. LinkedIn Founded in December 2002 As of May 2012: - 162 million members - 200 countries -World’s largest professional network on the internet - Available in 18 languages; 45 languages for Groups @JoyceMSullivan #nyusmi
- 26. 26 5 questions to ask yourself before connecting using social media… a. Who are you? b. What do you have to say? c. Who are you trying to reach? d. How do THEY want to be reached (or not reached) e. Once you connect, then what? @JoyceMSullivan #nyusmi
- 27. Thank you! Connect with me! LinkedIn: http://linkedin.com/in/joycemsullivan Website: http://socmediafin.com Twitter: http://twitter.com/joycemsullivan Facebook: http://facebook.com/socmediafin Watch me talk “Career Reinvention” > Joyce Sullivan on WSJR with Maria Bartiromo @JoyceMSullivan #nyusmi 27
- 28. Exclusive Presentation for: NYU Midtown Center New York, NY USA Wednesday, July 25, 2012 2:30 - 4:00 pm EDT Maximizing For Social Media Marketing Created and Presented by: Joyce Sullivan Founder | CEO SocMediaFin.com @JoyceMSullivan #nyusmi