Online And Offline Integration Metrics

Online and Offline Integration Metrics By- Joy Agarwal, Department of Management Studies, Pondicherry University.

Objectives will be to: ,[object Object],[object Object]

[object Object],[object Object],[object Object]

(A) Seamless Customer Experience ,[object Object],[object Object]

Steps in the customer purchase process AWARENESS KNOWLEDGE EVALUATION OF ALTERNATIVES PURCHASE SATISFACTION LOYALTY DISPOSAL Pre-purchase Purchase Post-purchase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Associated metrics

(I) The Pre-Purchase Stage ,[object Object]

[object Object],[object Object]

(II) The Purchase Stage ,[object Object]

(III) The Post-Purchase Stage ,[object Object]

(B) Seamless Internal Business Processes and Operations ,[object Object]

FULFILLMENT SYSTEMS INFORMATION SHARING Metrics for Seamless Internal Business Processes and Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Metrics for Seamless Internal Business Processes and Operations

(I) Information Sharing Metrics ,[object Object],[object Object]

(II) Fulfillment Systems Metrics ,[object Object],[object Object]

References: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online And Offline Integration Metrics

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