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Ecology of
                                                                 an Improved Society
                                                                       through
                                                                People-Centered Design




    Joy Tang | oneVillage Foundation | www.onevillagefoundation.org | joy@onevillagefoundation.org
1   Ecology of an Improved Society through People-Centered Design
                                                                    £¢¡ 
                                                                       2010
                                                                           ©¨§¦¥¤             October 24, 2009
Best Practices
           of
Doing Good  Doing Well




Ecology of an Improved Society through People-Centered Design
                                                                £¢¡ 
                                                                   2010
                                                                       ©¨§¦¥¤   October 24, 2009
Design like You Care


    A low cost

    audio player/recorder

    with special features

    for Knowledge Sharing

    and Literacy Learning




      Ecology of an Improved Society through People-Centered Design
                                                                      £¢¡ 
                                                                         2010
                                                                             ©¨§¦¥¤   October 24, 2009
Design like You Can
                                                                        •    a potent learning tool
                                                                             designed and built especially
                                                                             for children in developing
                                                                             countries, living in some of
                                                                             the most remote
                                                                             environments.

                                                                        •    built-in wireless

                                                                        •    unique screen that is
                                                                             readable under direct
                                                                             sunlight

                                                                        •    extremely durable

                                                                        •    brilliantly functional

                                                                        •    energy-efficient

                                                                        •    fun




      Ecology of an Improved Society through People-Centered Design
                                                                      £¢¡      ©¨§¦¥¤
                                                                            2010                 October 24, 2009
Design like You Dare




      Ecology of an Improved Society through People-Centered Design
                                                                      £¢¡ 
                                                                         2010
                                                                             ©¨§¦¥¤   October 24, 2009
Design Like You Must


 50x15 A Connected Global Population




       Ecology of an Improved Society through People-Centered Design
                                                                       £¢¡ 
                                                                          2010
                                                                              ©¨§¦¥¤   October 24, 2009
Design Like You are NO Evil




      Ecology of an Improved Society through People-Centered Design
                                                                      £¢¡ 
                                                                         2010
                                                                             ©¨§¦¥¤   October 24, 2009
Design Like You Did Your Homework
                                                                     From the communication with
                                                                        policy makers to the
                                                                        selection sourcing – are we
                                                                        doing our homework as
                                                                        customers?

                                                                     http://www.patagonia.com/web
                                                                        /eu/footprint/index.jsp




     Ecology of an Improved Society through People-Centered Design
                                                                     £¢¡ 
                                                                        2010
                                                                            ©¨§¦¥¤     October 24, 2009
Design Like You Live
 •   affordable cost
 •   open source enabled
 •   self-healing wireless mesh
 •   Wireless Africa alliances –
     dissemination of innovation




                                                                                   Network upgrade for
                                                                                Winneba Open Digital Village
                                                                                   Wireless Network, Ghana




         Ecology of an Improved Society through People-Centered Design
                                                                         £¢¡ 
                                                                            2010
                                                                                 ©¨§¦¥¤      October 24, 2009
Design Like You Mean It
•   walk the gounds thoroughly
•   interview local residents and
    experts as mentors
•   step-by-step block building
•   use gloable resources and flow
    with agility




        Ecology of an Improved Society through People-Centered Design
                                                                        £¢¡ 
                                                                           2010
                                                                               ©¨§¦¥¤   October 24, 2009
3 stories
                             3 designs
                           Global impact




Ecology of an Improved Society through People-Centered Design
                                                                £¢¡ 
                                                                   2010
                                                                       ©¨§¦¥¤   October 24, 2009
Doug Engelbart
Father of the Mouse
 Pioneer of ICT

 Credited with helping to develop the personal
 computer

 Inventor of the mouse

 Social network theorist

 developing ICT systems to improve human
 collective IQ though Networked Improvement
 Communities (NIC)
                                                                              From left to right Glen Johnson (open
 His work is a large part of oneVillage mission
                                                                              source innovator), Jim Forster
                                                                              (distinguished engineer at cisco) -
 ‘Technology is not the solution in itself but as                             Doug Engelbart (inventor of the
 an enabler of strategies to increase human                                   mouse) and Joy Tang.
 capacity  potential’




           Ecology of an Improved Society through People-Centered Design
                                                                           £¢¡ 
                                                                              2010
                                                                                  ©¨§¦¥¤           October 24, 2009
Vic Hayes
Father of Wifi
  Hayes has made his name not by
  inventing new technologies but by
  standardizing them.

  Created many of the protocols that
  govern the Internet today (how e-
  mail travels from sender to recipient)

  Chaired IEEE Committee  developed
  standards for wireless local-area
  networks (WLANs) - 802.11

  Participated in the 2006 AirJaldi
  Summit
                                                                      Vic at AirJaldi Summit (wireless mesh) in
                                                                      Dharamsala, India in 2006
  Helped OVF establish Open Digital
  Village in Ghana




          Ecology of an Improved Society through People-Centered Design
                                                                          £¢¡  2010
                                                                                   ©¨§¦¥¤         October 24, 2009
Mary Lou Jepsen
           Created largest ambient displays ever; a holographic
           display over a city block;

           former Chief Technology Officer, Intel Display
           Division

           Joined OLPC to lead the laptop through development
           and into high volume mass production;

           Invented the OLPC's sunlight-readable display
           technology  its ultra-low power management
           system

           Transformed these inventions into high volume mass
           production rapidly and started Pixel Qi, to
           commercialize the technologies she invented at
           OLPC.

Ecology of an Improved Society through People-Centered Design
                                                                £¢¡ 
                                                                   2010
                                                                       ©¨§¦¥¤   October 24, 2009
oneVillage

                                       Design
                                         
                                      Practices


Ecology of an Improved Society through People-Centered Design
                                                                £¢¡ 
                                                                   2010
                                                                       ©¨§¦¥¤   October 24, 2009
whole
     systems                                                                          people-
     design:                                                                          centered
     radiant                                                                          design
     listening




                                                                                              conscious
                                                                                              choice
                                                                                                trus


 cooperation
 based                                                                                      integrative
 economy                                                                                    approach


16                                                                       £¢¡    ©¨§¦¥¤
         Ecology of an Improved Society through People-Centered Design      2010               October 24, 2009
Design for Value Alignment

                                               Not For-Profit
                                            oneVillage Foundation


                                Development
                                  Partners
                                                                          Employees/
                                                   For-Profit             Volunteers
                         NGO                     oneVillage.biz
                       Partners
                                           Partners           Employees




                                             Share
                                                             Customers
                                            Holders



                            Donors                                    Community
                                                                     Environment




   Ecology of an Improved Society through People-Centered Design
                                                                   £¢¡       ©¨§¦¥¤
                                                                          2010           October 24, 2009
Who Cares?

     Social Enterprise Oriented – doing good and doing well

     Ethically Grounded – for happiness, cherish others

     Net Savvy - use of Web 2.0 tools to ‘peer 2 peer’

     Bridge the Digital Design – resources maximization

     Sharing of Human Intellect – what’s the content?


                                                    LOTS!


   ‘Blessed Unrest: How the Largest Movement in the World Came into Being’
   ~ by Paul Hawken



       Ecology of an Improved Society through People-Centered Design
                                                                       £¢¡ 
                                                                          2010
                                                                              ©¨§¦¥¤   October 24, 2009
Evolution  Design of ‘Digital Center’

      1997: GDLN - World Bank - e-commerce, pioneered
      global networking eCenter concept for the top-down
      leaders

      1999: Leland Initiative Digital Center – government;
      Scalability – e-Government, connect the last mile rural
      villages

      2000: HP e-Inclusion – private sector/ sustainable
      model non-existent - emerging markets

      Today: community center concept - local/cultural –
      web2.0




       Ecology of an Improved Society through People-Centered Design
                                                                       £¢¡ 
                                                                          2010
                                                                              ©¨§¦¥¤   October 24, 2009
Education as a Tool for Conscious Living

                      UNESCO's Decade of Education
                       in Sustainable Development

    Goals:

      Integrate eco-living into all aspects of education and
      learning

      Encourage changes in behavior to create a more
      sustainable future

      Ensure a just society for present and future
      generations



       Ecology of an Improved Society through People-Centered Design
                                                                       £¢¡ 
                                                                          2010
                                                                              ©¨§¦¥¤   October 24, 2009
Corporate Shift:
Cisco a Case Study for Digital Philanthropists?

         2000 - Cisco Foundation formed to enable workers to
         shift to more social/ community work;

         2001 responding to non-profit sector and corporate
         social responsibility. Cisco Fellows for Community
         Development show the human face of Cisco;

         2002 - Cisco Network Academy  Learning Network
         launched enabling ICT4D in emerging markets;

         2006 – Emphasis on the ‘Human Network;’

         2009 - Cisco's “Smart Grid” creating jobs, while
         modernizing the power grid in USA  expanding
         markets.



           Ecology of an Improved Society through People-Centered Design
                                                                           £¢¡ 
                                                                              2010
                                                                                  ©¨§¦¥¤   October 24, 2009
OVF Holistic ICT ‘Digital Philanthropy’ Tools

     Effective use of ICT including Web 2.0 tools

     Immersion in holistic thinking approach with a focus
     on how to facilitate

     Strong ethical foundation for service work and
     learning based on values of Buddhism

     Understanding of the concept of social network and
     social entrepreneurism

     Method of analysis that asks the tough questions to
     find the best and most sustainable ICT appropriate
     solution




       Ecology of an Improved Society through People-Centered Design
                                                                       £¢¡ 
                                                                          2010
                                                                              ©¨§¦¥¤   October 24, 2009
Open Digital Villages
5 Key Transformational Aspects

        Wireless Network - Low cost disruptive technology that
        links people in the community together

        Social Enterprises - Create jobs  through business
        incubation driven by community needs

        RD on Open Source Technologies - low cost and easy to
        use

        Affordable Computing - Reliable, efficient and suited to
        challenging conditions

        Solar Powered Telecenters - Promote sustainable
        technologies




          Ecology of an Improved Society through People-Centered Design
                                                                          £¢¡ 
                                                                             2010
                                                                                 ©¨§¦¥¤   October 24, 2009
Digital Philanthropist Needed




                           One at a Time.

                     You are the One.



      Ecology of an Improved Society through People-Centered Design
                                                                      £¢¡ 
                                                                         2010
                                                                             ©¨§¦¥¤   October 24, 2009
References

    Wiki
    http://www.wodiv.opendigitalvillage.net/index.php?title=OV
    F_Ghana_Ecotour

    YouTube 1VDG Channel
    http://www.youtube.com/user/1VDG

    Facebook Group
    http://www.facebook.com/pages/oneVillage-Development-
    Group/261198490356

    Blog
    http://blog.onevillage.tv/

    Flickr
    http://www.flickr.com/photos/1village/




       Ecology of an Improved Society through People-Centered Design
                                                                       £¢¡ 
                                                                          2010
                                                                              ©¨§¦¥¤   October 24, 2009

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Ecology_of_social_enterprise

  • 1. Ecology of an Improved Society through People-Centered Design Joy Tang | oneVillage Foundation | www.onevillagefoundation.org | joy@onevillagefoundation.org 1 Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 2. Best Practices of Doing Good Doing Well Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 3. Design like You Care A low cost audio player/recorder with special features for Knowledge Sharing and Literacy Learning Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 4. Design like You Can • a potent learning tool designed and built especially for children in developing countries, living in some of the most remote environments. • built-in wireless • unique screen that is readable under direct sunlight • extremely durable • brilliantly functional • energy-efficient • fun Ecology of an Improved Society through People-Centered Design £¢¡  ©¨§¦¥¤ 2010 October 24, 2009
  • 5. Design like You Dare Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 6. Design Like You Must 50x15 A Connected Global Population Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 7. Design Like You are NO Evil Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 8. Design Like You Did Your Homework From the communication with policy makers to the selection sourcing – are we doing our homework as customers? http://www.patagonia.com/web /eu/footprint/index.jsp Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 9. Design Like You Live • affordable cost • open source enabled • self-healing wireless mesh • Wireless Africa alliances – dissemination of innovation Network upgrade for Winneba Open Digital Village Wireless Network, Ghana Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 10. Design Like You Mean It • walk the gounds thoroughly • interview local residents and experts as mentors • step-by-step block building • use gloable resources and flow with agility Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 11. 3 stories 3 designs Global impact Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 12. Doug Engelbart Father of the Mouse Pioneer of ICT Credited with helping to develop the personal computer Inventor of the mouse Social network theorist developing ICT systems to improve human collective IQ though Networked Improvement Communities (NIC) From left to right Glen Johnson (open His work is a large part of oneVillage mission source innovator), Jim Forster (distinguished engineer at cisco) - ‘Technology is not the solution in itself but as Doug Engelbart (inventor of the an enabler of strategies to increase human mouse) and Joy Tang. capacity potential’ Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 13. Vic Hayes Father of Wifi Hayes has made his name not by inventing new technologies but by standardizing them. Created many of the protocols that govern the Internet today (how e- mail travels from sender to recipient) Chaired IEEE Committee developed standards for wireless local-area networks (WLANs) - 802.11 Participated in the 2006 AirJaldi Summit Vic at AirJaldi Summit (wireless mesh) in Dharamsala, India in 2006 Helped OVF establish Open Digital Village in Ghana Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 14. Mary Lou Jepsen Created largest ambient displays ever; a holographic display over a city block; former Chief Technology Officer, Intel Display Division Joined OLPC to lead the laptop through development and into high volume mass production; Invented the OLPC's sunlight-readable display technology its ultra-low power management system Transformed these inventions into high volume mass production rapidly and started Pixel Qi, to commercialize the technologies she invented at OLPC. Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 15. oneVillage Design Practices Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 16. whole systems people- design: centered radiant design listening conscious choice trus cooperation based integrative economy approach 16 £¢¡  ©¨§¦¥¤ Ecology of an Improved Society through People-Centered Design 2010 October 24, 2009
  • 17. Design for Value Alignment Not For-Profit oneVillage Foundation Development Partners Employees/ For-Profit Volunteers NGO oneVillage.biz Partners Partners Employees Share Customers Holders Donors Community Environment Ecology of an Improved Society through People-Centered Design £¢¡  ©¨§¦¥¤ 2010 October 24, 2009
  • 18. Who Cares? Social Enterprise Oriented – doing good and doing well Ethically Grounded – for happiness, cherish others Net Savvy - use of Web 2.0 tools to ‘peer 2 peer’ Bridge the Digital Design – resources maximization Sharing of Human Intellect – what’s the content? LOTS! ‘Blessed Unrest: How the Largest Movement in the World Came into Being’ ~ by Paul Hawken Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 19. Evolution Design of ‘Digital Center’ 1997: GDLN - World Bank - e-commerce, pioneered global networking eCenter concept for the top-down leaders 1999: Leland Initiative Digital Center – government; Scalability – e-Government, connect the last mile rural villages 2000: HP e-Inclusion – private sector/ sustainable model non-existent - emerging markets Today: community center concept - local/cultural – web2.0 Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 20. Education as a Tool for Conscious Living UNESCO's Decade of Education in Sustainable Development Goals: Integrate eco-living into all aspects of education and learning Encourage changes in behavior to create a more sustainable future Ensure a just society for present and future generations Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 21. Corporate Shift: Cisco a Case Study for Digital Philanthropists? 2000 - Cisco Foundation formed to enable workers to shift to more social/ community work; 2001 responding to non-profit sector and corporate social responsibility. Cisco Fellows for Community Development show the human face of Cisco; 2002 - Cisco Network Academy Learning Network launched enabling ICT4D in emerging markets; 2006 – Emphasis on the ‘Human Network;’ 2009 - Cisco's “Smart Grid” creating jobs, while modernizing the power grid in USA expanding markets. Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 22. OVF Holistic ICT ‘Digital Philanthropy’ Tools Effective use of ICT including Web 2.0 tools Immersion in holistic thinking approach with a focus on how to facilitate Strong ethical foundation for service work and learning based on values of Buddhism Understanding of the concept of social network and social entrepreneurism Method of analysis that asks the tough questions to find the best and most sustainable ICT appropriate solution Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 23. Open Digital Villages 5 Key Transformational Aspects Wireless Network - Low cost disruptive technology that links people in the community together Social Enterprises - Create jobs through business incubation driven by community needs RD on Open Source Technologies - low cost and easy to use Affordable Computing - Reliable, efficient and suited to challenging conditions Solar Powered Telecenters - Promote sustainable technologies Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 24. Digital Philanthropist Needed One at a Time. You are the One. Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009
  • 25. References Wiki http://www.wodiv.opendigitalvillage.net/index.php?title=OV F_Ghana_Ecotour YouTube 1VDG Channel http://www.youtube.com/user/1VDG Facebook Group http://www.facebook.com/pages/oneVillage-Development- Group/261198490356 Blog http://blog.onevillage.tv/ Flickr http://www.flickr.com/photos/1village/ Ecology of an Improved Society through People-Centered Design £¢¡  2010 ©¨§¦¥¤ October 24, 2009