The document discusses how B2B conferences will evolve in the future given global trends and technological innovation. It identifies three key elements for the future: 1) digital and hybrid conferences and communities, 2) distributed teams and management models, and 3) lean production models. To maintain competitive advantage, conferences must develop a unique value proposition through a unique value chain that serves more customer needs with more convenience, continuity, connections and collaboration through both physical and digital spaces unconstrained by time and location.