1. ADVANCED
PORTFOLIO
WEEK 5
OBJECTIVES: TO COMPLETE RESEARCH
FOR THE ADVANCED PORTFOLIO.
All resources for the Advanced Portfolio are on the
department blog mediastudiesnwcc.blogspot.com

2. WHAT YOU SHOULD
HAVE DONE NOW…
• Timeline
• Analysis of 3 similar products for your main task
• Summary of research into similar products
• Analysis of 2 similar products for first ancillary task
• Questionnaire
• Social network-based audience research
All resources for the Advanced Portfolio are on the
department blog mediastudiesnwcc.blogspot.com

3. WHAT YOU NEED TO
DO THIS WEEK…
• Analysis of 2 similar products for the second ancillary
task
• Summary of research into ancillary products
• Research into media institutions
• Audience research
All resources for the Advanced Portfolio are on the
department blog mediastudiesnwcc.blogspot.com

4. ANCILLARY ANALYSIS
Analyse two products for the second ancillary task.
You need to focus on the effect of
fonts, layout, colour, image, mise-en-scene, language, and
identify conventions.
Annotate the products you are analysing. Try to present your
research in different formats.
Ancillary Products:
Music Video – digipak; magazine advert for digipak.
Film Trailer – poster; film magazine cover.
Local Newspaper – billboard poster; two website pages.
All resources for the Advanced Portfolio are on the
department blog mediastudiesnwcc.blogspot.com

5. SUMMARY OF
ANCILLARY RESEARCH
Summarise what you found out from your research into
ancillary products.
What are the conventions of the product?
What are the conventions of the genre?
All resources for the Advanced Portfolio are on the
department blog mediastudiesnwcc.blogspot.com

6. RESEARCH INTO
INSTITUTIONS
You will need to find out about the type of media institutions
which produce products like yours.
Look back at the products you have analysed and find out
which companies produced them.
Research these companies finding out about examples of
similar products they have produced, and the ownership
structure.
Summarise your findings.
All resources for the Advanced Portfolio are on the
department blog mediastudiesnwcc.blogspot.com

7. AUDIENCE RESEARCH
You need to find out about who your target audience are, what their
expectations are, and how you can appeal to them.
As well as a questionnaire you need to complete a range of audience
research activities. These could include:
• focus group
• interviews
• message boards (create your own and posting questions on
relevant message boards)
• use of internet/social networking sites
• use of your blog
You will need to summarise your findings from your research and
explain how this will help you.
All resources for the Advanced Portfolio are on the
department blog mediastudiesnwcc.blogspot.com

8. EFFECTIVE
RESEARCH
Remember you need to be clear on the purpose of your
research, and this needs to be evident in the work you do.
You need to find out how to create a conventional product
that will appeal successfully to a specific target audience.
You also need to present your work in a variety of formats.
These can include mind-maps, mood
boards, presentations, video, and audio.
Useful resources:
Poplet, glogster, wallwisher, sliderocket, Prezi, YouTube.
All resources for the Advanced Portfolio are on the
department blog mediastudiesnwcc.blogspot.com

9. HOMEWORK
Analyse how a package of products for your brief link
together. Consider how brand identity is created across the
different products – consider the use of costume, font
styles, dialogue, colours, images.
Present your findings visually.
All resources for the Advanced Portfolio are on the
department blog mediastudiesnwcc.blogspot.com

10. YOUR PROGRESS
What tasks have you completed?
What do you need to do?
All resources for the Advanced Portfolio are on the
department blog mediastudiesnwcc.blogspot.com