1. REVISION OF MEDIA OWNERSHIP Lesson Objectives: To revise your understanding of media ownership, and be able to explain the implications for film institutions and audiences.

2. KEY WORDS – WHICH KEY OWNERSHIP TERMS ARE DEFINED BELOW? Two or more types of media coming together. Different elements of a company working together to promote related products. The process by which an increasingly smaller number of companies own most media outlets. A company which produces two or more types of media. A large parent company which owns a range of smaller companies. Smaller companies owned by a parent company. When the market is dominated by a small number of companies.

3. KEY WORDS – WHICH KEY OWNERSHIP TERMS ARE DEFINED BELOW? Convergence Two or more types of media coming together. Synergy Different elements of a company working together to promote related products. Concentration of media ownership The process by which an increasingly smaller number of companies own most media outlets. Cross-media ownership When a company which produces two or more types of media. Conglomerate A large parent company which owns a range of smaller companies. Subsidiary Smaller companies owned by a parent company. Oligopoly When the market is dominated by a small number of companies.