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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purpose ,[object Object],[object Object],[object Object]
Today’s Outline ,[object Object],[object Object],[object Object],[object Object]
Company: Questions to Consider When Choosing a Company  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Type of Company Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study ,[object Object],[object Object]
Where Do I Begin Looking for Company Information?
Selecting Databases
Databases by Subject: Company Data
OneSource
OneSource Company Search
OneSource: Strength in Private & Asian Company Coverage
OneSource News Related to Company? 7 th  article was the first to mention NKF even though 1 st  – 6 th  articles were part of the “Latest News Stories” under NKF.
Company Financial Data: Thomson One Banker
Thomson One Banker (T1B)
T1B The “Companies” field at the top may retrieve zero hits, if the company is not typed in exactly as the T1B database has it. Click on “Search for Companies” field to locate a company if you are not sure of the exact company name match.
T1B
T1B
T1B
T1B Financials Available for NKF
Other Financial Options
Financials ,[object Object],[object Object]
Company Analysts Reports:  Not always Available If Analysts Reports are available, “Research” would be  highlighted  with darker text. No “Research reports” are available for The National Kidney Foundation
Searching for Other Company Analysts Reports Click on “Conduct Research Reports Search” for various analysts reports on your company.
Industry Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Research ,[object Object],[object Object],[object Object],[object Object]
Research Guide
OneSource Industry Information
OneSource News Article Leads us to Potential Legal Issues Discussion relating to corporate governance of charities
Regulatory Sources ,[object Object],[object Object],[object Object],[object Object]
Sample Code Source: Charity Portal (https://www.charities.gov.sg/charity/index.do)
Sample Code
Singapore Code of Advertising Practice (SCAP) The SCAP is the guiding principle of ASAS. This Code seeks to promote a high standard of ethics in advertising through industry self-regulation. The basic premise of SCAP is that  all advertisements should be legal, decent, honest and truthful . SCAP was formulated against the background of national law, international law and practice, including the International Code of Advertising Practice published by the International Chamber of Commerce. Source:  http://www.case.org.sg/downloads/asas/SCAP%202008.pdf
Locating Scholarly Literature ,[object Object],[object Object],[object Object],[object Object],[object Object]
Searching Databases for Psychology Content
Databases by Subject: Psychology
Search Help
Search Help Screen
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Developing Thorough Search Techniques
PsycINFO
Choosing all Psyc Content
Combined Psyc Results List Click to locate full-text article at SMU.
Share Your Results Share your results with your project group – Click on Alert/Save/Share and send them the Persistent link.
Searching additional  EBSCOHost Databases
Narrowing to Scholarly Journals using EBSCOHost databases
EBSCOHost Search
EBSCOHost Results List Review Subjects
Searching EBSCOHost  Subject Field
Create Your Own Account
ProQuest Databases
Narrowing to Scholarly Journals using ProQuest databases
SMU’s Institutional Repository ,[object Object]
SMU’s Institutional Repository (IR) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMU’s IR
SMU’s IR
IR Formats
Institutional Repository
Scholarly Journal Articles (Plus Other Content)
PYXIS Article Search
Articles Results List
Database Choices Using Advanced PYXIS Article Search Default is “Best Bets”, change if required
PYXIS Article Search Options
Browsing eJournals
Searching for eJournal Titles
Locating eJournals
Our 5 Services for You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contact Us

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MKTG102 Consumer Behaviour Aug 2010