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Joe Platnick - 2011 Port Tech Expo Presentation
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Joe Platnick
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Early-stage company financing presentation at Port Tech Expo. San Pedro, CA
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Joe Platnick - 2011 Port Tech Expo Presentation
1.
Early-Stage Company
Financing Port Tech Expo Conference San Pedro, CA September 14, 2011 Joe Platnick Partner, Pan-Pacific Capital Ltd. Director Emeritus, Pasadena Angels Copyright 2011 © Pasadena Angels Inc.
2.
Pasadena Angels Overview Founded
in 2000 One of largest angel organizations in Southern California and U.S. Approximately 110 members $30 Million invested in over 80 companies Finance $1-5M with VC co-investment Active participants – Human & Financial Capital Copyright 2011 © Pasadena Angels Inc.
3.
Start-Up Company Financing Self-Funding Friends
& Family Angel Capital Venture Capital Government Grants Small Business Administration (SBA) Loans Commercial Banks Copyright 2011 © Pasadena Angels Inc.
4.
Company Funding Cycle
Pre Seed Seed/ Start-Up Early Later Stage PCF FFF Angels VC Funds Source $25K $100K $500K $2M Demand Supply --------------------------------- Funding Gap Copyright 2011 © Pasadena Angels Inc.
5.
What Every Entrepreneur
Should Know Raising capital requires both time and money Having a good idea is not enough You can save time and money if you understand the process Identify and contact prospective investors whose investment criteria match This research may also help you discover things about the investor that you can use to get your plan noticed Investors only make a limited number of investments each year It’s like college, you’ll be graded on a curve Don’t stop till it’s done Copyright 2011 © Pasadena Angels Inc.
6.
The Path to
Funding Develop Business Plan, Executive Summary and Pitch Initial contact through website or member Include phone number and e-mail address Process - Initial vetting - ~70 companies per month - Screening - Six each month - Breakfast - 1 to 2 each month - Due diligence - Funding - Approximately 12 per annum Copyright 2011 © Pasadena Angels Inc.
7.
The Magic Five
Sentences What do you do and how are you changing the world? What is your market size and growth rate? What makes you unique vs. competition? Current status and where are you in your development? How much capital do you require-now and total in the future? Copyright 2011 © Pasadena Angels Inc.
8.
Investment Criteria Is company
an interesting opportunity? Competitive advantage Intellectual property Prospective or actual customers and partners Current and future revenue prospects Funding sought and use of proceeds Dollars invested to date Funding needs after this round What share of the equity will investors receive? Is the company ready to pitch? Observations from telephone contact frequently tip the balance Copyright 2011 © Pasadena Angels Inc.
9.
Understand the Mind
of the Investor Want and need returns - Can’t continue doing this without them Will shy away from sectors of past failure Are accomplished individuals, but are not overly technical Love it when the entrepreneur addresses their concerns Do your homework Be succinct - Can have short attention spans Respond emotionally as well as to reason It’s show-time – show energy and enthusiasm Don’t be dismissive of questions or comments Run in packs Cultivate a champion early Copyright 2011 © Pasadena Angels Inc.
10.
The Investor Cheat
Sheet Prospective investors assess the following after reading/listening to your pitch: Does the company address an important problem? Do many people have this problem? Does the company offer a good solution? Why is their solution better? Have they made good progress to date? Do they have a sound plan for the future? What about the people? Is this likely to result in a reasonable investment return? It’s best to provide the answers to these up front Copyright 2011 © Pasadena Angels Inc.
11.
Common Denominators of
Successful Companies They delight their early customers They listen and learn They are flexible “Plan your dive, dive your plan,” but if your air hose springs a leak, you’d better surface They build the best possible team You can’t do it all, nor are you always the best person for the job Balance energy and enthusiasm with experience They set qualitative and quantitative milestones Identify metrics or qualitative goals that capture your milestones Measure your progress religiously Copyright 2011 © Pasadena Angels Inc.
12.
Top Deal Killers
The presentation is not properly focused or lacks clarity If you can’t readily explain your business to your grandmother, will your customers get it? Will investors get it? Pitch is long on history, technology, people, but what’s the plan? Presentation lacks details or is incomplete Assumptions are too generic Lack of appreciation for the competition “There are no competitors in our market space.” “Aren’t you just like…” Must kill this perception quickly or you’re headed for trouble Overestimating the barriers to entry Copyright 2011 © Pasadena Angels Inc.
13.
More Deal Killers
Weak (or non-existent) sales/marketing plan Technology looking for a market Poor understanding of the customer Market inertia may be your worst enemy Inaccurate, incomplete, or grossly unrealistic financial projections Unrealistic view of capital requirements Where exactly will this round get you? How will this translate to further financing success? The plan does not suggest a compelling return potential Lifestyle business Initial valuation is too high Early financing rounds bear the highest risk You must instill confidence that the company will be well run Copyright 2011 © Pasadena Angels Inc.
14.
If you have
a great product, a huge and hungry market, a sound plan and a great team to execute it, you won’t need 10 gallons of gasoline and a box of matches to start an inferno. Copyright 2011 © Pasadena Angels Inc.
15.
Pasadena Angels Website
& Blog www.pasadenaangels.com Copyright 2011 © Pasadena Angels Inc.
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