The document discusses how organizations can manage social media risks and leverage opportunities. It provides an overview of key social media channels and guidelines for monitoring employee usage. Risks include privacy issues and emergency communications challenges. Opportunities include talent recruitment, internal communications, and understanding brand sentiment. The presentation emphasizes having social media policies and tools to maximize benefits while mitigating risks.
2. Presentation Overview
• Understanding Social Media
• 3 things you didn’t know about the channels
• Social Media Guidelines
• Risk Management
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• Social Media Monitoring
• Privacy of the employee
• Emergency Communications
• Opportunities
• Talent Recruitment
• Communication with staff 2
3. Key Takeaways
• Understand Social Media
• Have the tools to be successful
• Understand how Social Media can help
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your organizational goals
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5. Usage among millennials
• Your next generation of new hires
• 83% will sleep next to their cell phones₁
• 90% use the internet occasionally (79% of Boomers)
• 75% have a social networking profile₂
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• 64% text while driving (20% of Boomers)
• 20% post videos of themselves online
• Visit a social networking site 3 times more than Boomers
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6. 3 Things You Didn’t Know About:
• Your organization is there. Whether
1
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you know about it or not.
• Your employees are there. And
2 talking about you.
• Posts are shown based on Presumed
3 Relevancy.
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7. 3 Things You Didn’t Know About:
1 • All tweets are permanent. Sort of.
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• 99% of tweets are public.
2
• People are complaining about you
3 on it. 7
8. 3 Things You Didn’t Know About:
• Has 14 million students and
1 recent grads.
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• Premium subscriptions up 81%
2
• More than 2 million companies
3 have a company page. 8
9. 3 Things You Didn’t Know About
• Allows companies to follow
1 employees.
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• 68% of users are male.
2
• Will heavily impact Google
3 search. 9
10. Social Media Guidelines
• 17% of Canadian Companies have a social media policy
• Considering creating on? Visit existing policies
• Ford
• City of Seattle
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• University of Maryland Medical Centre
• Laurentian University
• Top 3 commonalities
• Purpose driven
• Meant to be simple
• Address organizational expectations
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11. FACEBOOK COMMUNITY RESPONSE
Facebook is an important channel for LU, one that allows for open
and transparent conversations. While the majority of comments from
users will contribute to an active and interesting community, some will
not. To maintain a positive Facebook presence, LU community
moderators should remove comments that:
01 Use profanity and offensive language
02 Include a personal attack towards another member
03 Harass or embarrass other members
04 Are an infringement on a copyright law or University policy
05 Advertise a specific commercial service
06 Include a threat of violence
07 Are not appropriate for all ages
08 Encourage intolerance toward a particular group
09 Are included numerous times in a single thread
10 Knowingly mislead other members
13. Risk Management
• Social Media Monitoring
• Facebook, Twitter, LinkedIn
• Usage of Social Media while in the workplace
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• Privacy of the employee
• How does the court view Social Media
• Using a Facebook account for business
• Emergency Communications
• In the event of Emergency 13
14. Social Media Monitoring
• How can we find out what “they” are saying about us?
• http://youropenbook.org
• http://icerocket.com
• Please rob me
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15. Social Media Monitoring
• You can never really delete a post
• Facebook now cited in 20% of US Divorces
• Facebook used in multiple insurance cases
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• Tweets lead to lawsuits
• All Tweets are archieved by the Library of
Congress
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16. Privacy of the Employee
• Privacy of the employee
• How does the court view Social Media
• Using a Facebook account for business
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• Default for geo-tagged posts
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17. Emergency Communications
• Emergency Communications
• In the event of Emergency
• York University
• Fire in the central heating building shut down their campus.
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Hundreds of Facebook messages and tweets poured in with
the lack of information
• University of Western
• They received 55 likes and only 8 comments on a post
updated at 5:14am announcing the school’s closure. Their
feedback from students was largely positive and their
community was informed before their morning coffee.
• In both cases, the websites were under severe strain 17
and bottlenecks caused Social Media to be the main
source of information.
18. Emergency Communications
• Control the message
• Journalists are quickly defining the story before organizations
• Bad news spreads a lot faster than good news
• See http://en.wikipedia.org/wiki/Jerry_Sandusky
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• Labour Negotiations
• Observers live-tweeting from contract negotiations
• Natural Disasters
• Thailand, Haiti, Japan - Social Media becomes main source of
communication
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