The ECM market is growing, with revenue expected to exceed $5.7 billion by 2014. ECM adoption is driven by compliance and collaboration needs, though customization remains critical. SharePoint usage has increased significantly but governance issues persist for many. Mobile access is an opportunity area, as most systems lack browser or mobile support. Open source ECM is growing rapidly among smaller organizations. The rise of consumer devices and platforms will likely drive further enterprise adoption of solutions like Alfresco that can securely manage content across multiple devices and operating systems.

1. The State of Enterprise Content ManagementSeptember 2011 Jeff Potts Chief Community Officer

2. Size of the market, market growth Gartner estimates that 2009 ECM software license and maintenance revenue was $3.5 billion and will exceed $5.7 billion in 2014 Frost & Sullivan says $6.0 billion by 2016 Double digit growth through 2009 occurred despite economic downturn

3. Alfresco customer growth

4. Noteworthy industry moves in 2011 OpenText buys Metastorm (2/2011) OpenText buys weComm (3/2011) Autonomy buys digital archiving assets from Iron Mountain (5/2011) Oracle buys FatWire (6/2011) OpenText buys Global 360 (7/2011) HP buys Autonomy (8/2011) Jive Software files for IPO (8/2011) BPM mobile WCM, again case management an over-valued holding company

5. social content management collaboration workflow automation social content types tasks browser/portal version control online channel optimization WCM web authoring rich-media Analytics mobile support transactional content management BPM workflow compliance RM archives content management as infrastructure metadata life cycle control integration Interfaces repository platform Source: Gartner ECM Magic Quadrant, November 2010

6. Why do clients choose Alfresco? Why Does Alfresco Win? Enterprise customer survey – June 2010 6

7. AIIM State of the ECM Industry Report Jeff’s Top Five Takeaways

8. #1: ECM adoption in progress Compliance still significant; Collaboration increasingly recognized as an important benefit 16% have achieved enterprise scale ECM, up from 12% in 2010 29% are in the process of implementing 72% of larger organizations have 3 or more ECM/DM/RM systems. 25% have 5 or more

9. #2: Customization is critical 57% have some degree of local customization, and 27% have add-on products, or best-of-breed integrations 28% feel constrained by their ECM/workflow system re making process changes 15% say constraints limit their ability to roll out enterprise-wide 60% feel that their industry-specific requirements preclude SaaS or Cloud

10. #3: Alfresco opportunity–ECM on multiple devices 68% of installed ECM systems have no browser or mobile access options (?!) Source: seq

11. #4: Open Source ECM is growing 6% of organizations currently use Open Source ECM systems Will double in the next 2 years In smaller orgs, 8% are using Open Source ECM now and 13% have plans

12. #5: Microsoft Share Point – Adoption 58% have implemented SharePoint, compared to 45% in 2010 and 33% in 2009 70% of the largest orgs have implemented 23% of SharePoint implementations can be considered as optimized and mature ECM systems Only 4% are phasing out their existing systems in favor of SharePoint

13. #5: Microsoft Share Point – How Used 54% use SharePoint for collaboration and social sites 12% of SharePoint users are not using it in an ECM or DM mode 49% have a defined strategy to integrate SharePoint with their existing ECM or DM systems, or even a new ECM system (6%) Governance is still a big issue for 40%

15. Open to Enterprise Standards

16. Open Architecture

17. Scalable

18. Distributed

20. Trend: Consumer player momentum Heavily consumer-oriented Well-funded, high valuations Mainly file sharing between devices Security concerns Existing enterprise functionality limited, but expansion into the enterprise is likely

21. Trend: Mobile Device Adoption 2007 iPhone launched Dismissed as unsecure and unsuitable for the enterprise 2010 iPad 1, April 3 on sale. By May 3, 1M sold 15M sold in first year One of 50 Best inventions in 2010 - Time Magazine

22. iPad Adoption Apple will ship 44M iPads in 2011, estimated 64M in 2012 up from an estimated 14M in 2010. (USA Today) By 2015, 30% of large companies globally will support users who use the Apple iPad directly from the device. Two Use Cases: The Ipad for Consumer and Field Service Support. Gartner, May 20, 2011 Media tablet sales are expected to reach 208 million units by 2014 From iPads to Portals: A World of Doors and Windows. Gartner, March 11, 2011. 85% of the attendees surveyed stated they expected to support media tablets and 48% were already supporting them. Gartner Infrastructure and Operations Conference, December 2010

23. Enterprise iPad Adoption by Industry Healthcare Medtronic - 5,000 iPads to sales reps Financial Services JP Morgan Chase –iPad trial Torus (Londoninsurance firm) - iPads replacing 1,600-page executive packs. Automotive Mercedes-Benz - 400 iPads in dealerships for sales Airlines Alaska Airlines - replacing bulky flight manuals Finnair - FOC iPads in lounges, & selected flights Malaysia Airlines iPads in a kiosk mount as self-service check-in devices. Restaurant/Hospitality Replacing paper wine lists and menus with iPad interactive versions.

24. What does it mean for the organization? The Smart Phone and Tablet are parts of the corporate IT landscape – get used to it But this device revolution is different than the PC revolution: Users will have the best technology (tablets & smartphones) BEFORE the enterprise buys it for them… and will want to use them for work IT will never get their hands on the devices

25. What does it mean for the organization? Stop worrying about securing and controlling devices… Start making sure you can secure and control access to your corporate content (your intellectual property)

26. Summary Overall ECM market & Alfresco are growing, even in a downturn ECM compliance & collaboration driving ECM adoption SharePoint is a major contender Expect consumer players to move in Managing content for mobile devices becoming even more important

27. Email: jpotts@alfresco.comTwitter: @jeffpotts01Blog: http://ecmarchitect.com