1. Beyond SuperPoke: Using Social Networks to Build Client Trust ©2008 Avenue A | Razorfish. All rights reserved.

3. why do we need trust? trust communication

6. new york to new jersey: knowledge in transit New York New Jersey

7. time to read, yet how do I share ?

8. evolution of a social network

9. evolution of a social network: aggregation was a key

11. twitter status messages “ reading a blog” broadcast “ posting tinyurl to my blog” conversation - @replies “ @reply I read your tinyurl and I disagree” realtime conversation - track track [some character string] receive realtime SMS or instant message

12. twitter status messages “ reading a blog” broadcast “ posting tinyurl to my blog” conversation - @replies “ @reply I read your tinyurl and I disagree” realtime conversation - track track [some character string] receive realtime SMS or instant message

15. we filled conversation white space – mostly by accident Tool Open-ness High Tool Simplicity Low Low High Email Phone WWW: Project Site Wiki Analog Tweets Shared Bookmarks Blog LAN: Project Site IM Flickr Facebook

16. a (social) network The Community Pyramid Don Dodge, Microsoft, Emerging Business Team Forrester – from Groundswell http://www.forrester.com/Groundswell/profile_tool.html

17. inner most ring role discovering , submitting and discussing content relevant to the project; submitting social objects

18. middle layer role consuming inner ring content and contributing social objects

19. outer ring role observers and observed

21. scott and rob discussed usability testing and mint

22. a team open to experimentation helped us succeed

23. chris gave the team something to talk about at lunch

24. the team were among the first to congratulate rob

25. nick drew on his old network and got outside help

26. scott became an evangelist for twitter paul when does rob have time to work? scott that [twitter] is part of the work

27. bill realized he needed to keep up Bill sometimes I feel like I have absolutely no idea what you guys are talking about. so I had to get on there [twitter] and find out. good luck on your next project and lets keep in touch. i promise i will post more stuff – i have been a little pre-occupied lately.

29. aggregate conversation by the hour midnight noon messages 11pm 12am

30. conversation by individual work 24 home 12 work 211 home 207 home 22 work 39 work 37 home 87 work 56 home 55 work 1 home 5 work 12 home 11 work 95 home 19

32. location / proximity New Jersey

33. length of time spent on project A B C A B C Project Inception “ Phase B” Complete Project Handoff to Client Staffed on project Individual’s end date on project Project timeline

34. social networks: when joined A B C A B C Project Inception “ Phase B” Complete Project Handoff to Client Staffed on project Individual joined social network Project timeline

35. what did we learn? 23% more productive Can’t quantify…yet.