1. Social Media Strategy
What Does This All Mean!?
Created By: @JohninOrlando
October 18, 2010

2. Have you seen our Social Media Strategy?

6. What a
mess...

7. Keep it
simple

8. Here are a few options...

9. Goal
Conversion
Strategy Maximize C2C
Conversations
Tactic Build Valuable
Communities

10. Goal
Brand Awareness
Strategy Share
This!
Tactic Tell Remarkable
Stories

11. Goal
> Spend/Customer
Strategy > Brand
Loyalty
Tactic Engage with
Followers

12. You Might Be
Thinking....
This all sounds
great...but where
should I begin?

13. 1. Find the Right People

14. 2. Listen
Carefully

15. 3. Engage

16. 4. Measure Everything

17. 5. Learn & Adjust

18. What
are you
waiting
for? Created by:
@JohninOrlando