22. Consistency (con’t) The red line lets the user know where they are. Webpage navigation The center of the home page stays the consistent as you drill down into the website
23. Consistency (con’t) The red line lets the user know where they are. The “SEE ALL VEHICLES” is consistent with the home page
24. template The template is a layout for the website. It is the frame on which you build the content of the website. The template provides consistency, shortens development time, and prevents object shift. There is nothing more annoying about a website when the content shifts as you go from webpage to webpage.
25. content The information that populates the website is the content. The content is what draws people to the website. A major consideration when designing a website is the content, how many levels users must navigate. Content can consist of graphics, text, hyperlinks, and multimedia
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27. Asymmetrical – is achieved by arranging nonidentical elements on both sides of a center line
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29. movement How the eye moves across the webpage is called movement. The eye is drawn to the certain elements of the webpage. The eyes are the key to the soul and emotions. As the eye moves across the webpage there is an emotional connection established with the user. Designers try and control where the user’s eyes go by utilizing graphics, lines, colors gradients and animations.
30. Color scheme Color schemes convey information to the user. Choosing the wrong color can convey the wrong message to the user. Red Black Yellow * Black is associated with evil, fear, and death
31. Independent of functional Websites need to be consistent from webpage to webpage. There are certain icons, information, and graphics that needs to be on every page associated with the website. This will remind the user that they are still in the your website. By not being able to stand on its own and not being functional, the website owner stands a chance of losing potential business.
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34. Unified piece (con’t) Inter-page unity. By drilling down in the site, clicking the ‘Coffee” link, you can see the unity and how every item is related to the website.
35. Interactive interface Website users do not sit and wait for the website to automatically do things. Users want control and interactivity. By giving the user control, they feel as though they are a part of the adventure. This video shows the interactivity on the Nissan website.
36. Link effectively The links have to be effective. They need to get the user where they want to be. The website should not contain too many links. There are options to use mouse rollover. Mouse rollover “mouseover” is the interaction between the mouse and a hotspot on the website. The link should keep the user within your website.
37. Sense of context The web designer needs to design the website so that the user has a sense of the website no matter where they go within the website. The links, navigation, graphics and text should aid in providing the context. The Nissan website provides context to the user that lets them know they are within a car website.
42. summary There are a lot of factors to consider when planning and designing a website. At first it may seem overwhelming, however after you have done it a few times it becomes a little easier. Take your time and look for your own examples of the different factors discussed here. *Reference: Coorugh, Calleen, and Shuman, Jim; Multimedia For The Web Revealed ‘”Creating Digital Excitement”, 2006