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Type
                         of
                      Complainers




Monday, March 4, 13
Monday, March 4, 13
Monday, March 4, 13
Monday, March 4, 13
U                                                   U
                      Passives                   Activists




                      U                            U
                            Voicers     Irates




                                  U
                            Types of Complainers
Monday, March 4, 13
Types of Complainers
                                  Likely to
                                Give Company
                                2nd Chance
                       More                           Less




                                   Average

                              Likely To Take Action
           Less                                              More
Monday, March 4, 13
Types of Complainers
                                   Likely to
                                 Give Company
                                 2nd Chance
                        More                           Less
         Passives
         Complaint to
            Self


         “No point!
        Waste of time
          & Effort!”


                                    Average

                               Likely To Take Action
           Less                                               More
Monday, March 4, 13
Types of Complainers
                                      Likely to
                                    Give Company
                                    2nd Chance
                        More                           Less
         Passives          Voicers
         Complaint to      Complaint to
            Self            Company


         “No point!       “Hey! I am your
        Waste of time      loyal customer
          & Effort!”         ok! Why are
                            you doing this
                               to me!”
                                          Average

                               Likely To Take Action
           Less                                               More
Monday, March 4, 13
Types of Complainers
                                      Likely to
                                    Give Company
                                    2nd Chance
                        More                                  Less
         Passives          Voicers                   Irates
         Complaint to      Complaint to            Complaint to
            Self            Company            Friends/Competitors


         “No point!       “Hey! I am your           “Company A is
        Waste of time      loyal customer           better than my
          & Effort!”         ok! Why are               previous
                            you doing this            company!”
                               to me!”
                                          Average

                               Likely To Take Action
           Less                                                      More
Monday, March 4, 13
Types of Complainers
                                      Likely to
                                    Give Company
                                    2nd Chance
                        More                                  Less
         Passives          Voicers                   Irates          Activists
                                                                     Complaint to
         Complaint to      Complaint to            Complaint to      Third Parties/
            Self            Company            Friends/Competitors    Authorities

         “No point!       “Hey! I am your           “Company A is     “I am lodging
        Waste of time      loyal customer           better than my   this complaint
          & Effort!”         ok! Why are               previous           against
                            you doing this            company!”        Company A
                               to me!”                                    for ...”
                                          Average

                               Likely To Take Action
           Less                                                         More
Monday, March 4, 13
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Monday, March 4, 13

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Type of complainers

  • 1. Type of Complainers Monday, March 4, 13
  • 5. U U Passives Activists U U Voicers Irates U Types of Complainers Monday, March 4, 13
  • 6. Types of Complainers Likely to Give Company 2nd Chance More Less Average Likely To Take Action Less More Monday, March 4, 13
  • 7. Types of Complainers Likely to Give Company 2nd Chance More Less Passives Complaint to Self “No point! Waste of time & Effort!” Average Likely To Take Action Less More Monday, March 4, 13
  • 8. Types of Complainers Likely to Give Company 2nd Chance More Less Passives Voicers Complaint to Complaint to Self Company “No point! “Hey! I am your Waste of time loyal customer & Effort!” ok! Why are you doing this to me!” Average Likely To Take Action Less More Monday, March 4, 13
  • 9. Types of Complainers Likely to Give Company 2nd Chance More Less Passives Voicers Irates Complaint to Complaint to Complaint to Self Company Friends/Competitors “No point! “Hey! I am your “Company A is Waste of time loyal customer better than my & Effort!” ok! Why are previous you doing this company!” to me!” Average Likely To Take Action Less More Monday, March 4, 13
  • 10. Types of Complainers Likely to Give Company 2nd Chance More Less Passives Voicers Irates Activists Complaint to Complaint to Complaint to Complaint to Third Parties/ Self Company Friends/Competitors Authorities “No point! “Hey! I am your “Company A is “I am lodging Waste of time loyal customer better than my this complaint & Effort!” ok! Why are previous against you doing this company!” Company A to me!” for ...” Average Likely To Take Action Less More Monday, March 4, 13