Whether you have a Facebook account and page or not you can learn how to use Facebook to market your business. This hands on workshop will focus: • Utilizing the functions of Facebook Pages o Cover Photos o Post o About o Photos o Video o Events o Links o More • On how to develop a following (building community) • How to promote your products and services • Producing content to go viral • The role of Video in Facebook • The daily conversation of business and Facebook • Facebook Ads Key Learning Objectives • 3 Keys to Social Media Marketing • Utilizing the functions of Facebook Pages • Fans, Following, Community • Promotion of Products & Services • The role of Video in Facebook • The daily conversation Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.

1. Download this presentation at: www.SlideShare.net/jratkins
Connect on Facebook @ facebook.com/jratkins85

2. Agenda
A Social Media Perspective
3 Keys to Social Media Marketing
Social Media Model
Your Facebook Account
Your Facebook Page
Fans, Following, Community
Promotion of Products & Services
The role of Video in Facebook
The daily conversation
Resources

3. Perspective

4. 3 Keys to Social Media Success
1.Be Interesting
2.Content is King
3.Give to Get

5. A Social Media Model
Web Site
Blog
LinkedIn
Facebook
Twitter
You Tube
G+

6. Your Facebook Account

7. Your Facebook Biz Page

8. Building a Community
Start with what you have
The 3 Keys to Social Media Success
Cross Market with other media
Offer People to “Join the Conversation” by liking your page
One Relationship at a time

9. Promoting Products & Services
Promote a Page
Promote A Story
Events
Advertising
Promotions
Contests
Games
Surveys
Recognition

10. Promote Page or Boost Page

11. Advertising on FaceBook
http://www.facebook.com/advertising/

12. The role of Video in Facebook
It’s the next best thing to being there!
Upload
YouTube
Casual
Professional

13. The daily conversation
Think of it as email, but others can & will see it and they can join the conversation
Similar to Blogging
Conversational, not selling
Building Relationships
Is your Service Department Ready?
Make time to communicate

14. Resources
Groundswellby Charlene Li & Josh Bernoff
Content Rules by C.C. Chapman
Facebook Marketing by Steve Holzner
The Thank You Economyby Gary Vanderchuck
Social Media 2.0 by J.R. Atkins
Mashable.com (blog and Facebook updates)

15. What do I do?
1.Conference Presentations
2.Executive Briefings & Workshops
3.Consulting Projects: Social Media, Mobile Apps, Sales & Marketing
Download this presentation at: www.SlideShare.net/jratkins
Connect on Facebook @ facebook.com/jratkins85