There are many trends combining to cause shifts in traditional business models. These changes are affecting the way we progress through our careers, causes lay –offs, creates under employment and has contributed to long unemployment for many Americans. In the workshop, “Social Media and your Career” we will explore these dynamics and what we can do to better plan our career. Some of the topics include” • How to become a “Linchpin” based on the book by Seth Godin • What is “Generation Flux” based on an expose from Fact Company Magazine • Letting Technology work for you • Changing our mind set for our new roles Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He recently published the book Social Media 2.0 and his next book, Road Map to Success is due out this winter.

1. Social Media and your Career
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J.R. Atkins
Author, Speaker & Consultant on
Social Media, Mobile Apps, Sales & Marketing

2.  KnowledgeWorkers ~ $ for yourThoughts
 Less permanent employment
 Technology is key, especially social & mobile
 24 + 40 = 100
 The Globe is your work place
 Relationships

3.  What is a “Digital Footprint”?
 What is Social Media
 3 Keys to Social Media
 The Big 5+1: LI, FB, T, B, V & G+
 The Ones to Watch
 Online Marketing Model
 How to keep up
 Getting Results
 Resources

4.  It’s what I can find out about you online
 Google yourself
 If all I have is your name and where you live…
 It’s your digital profile or resume
 Creating content with a purpose
 Social Media is great for this

5.  Social media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual
communities and networks
 Social media differentiates from traditional/industrial
media in many aspects such as quality, reach,
frequency, usability, immediacy, and permanence.
 Social media has positive effects such as allowing the
democratization of the internet while also allowing
individuals to advertise themselves and form
friendships.

6. 1. Be interesting
2. Content is King
3. Give to Get

7.  LinkedIn
 Facebook
 Twitter
 Blogging
 Video
 Google+

8.  Instagram
 Pinterest
 Yelp
 MeetUp
 Social Cam
 Drop Box

9. Web Site
Blog
LinkedIn Facebook
Twitter
YouTube

10.  LinkedIn
 CompleteYour Profile
 An Effective Summary
 Add a Photo (It’s About the Relationship)
 Join Groups
 Add URLs to each section
 Your Company Page
▪ Use the Same Company Name

11.  Facebook
 CompleteYour “About” (like a LinkedIn Profile)
 Time Line
 Add Pictures &Video
 Company Page
▪ Regular Updates
▪ Rich Media

12.  Twitter
 Research
▪ Single Search: http://search.twitter.com
▪ Search for key word +Twitter
 Publish
▪ Post fromTwitter or phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com

13.  Blogging
 Similar to Journals with Comments
 www.WordPress.com
 www.blogger.com
 “Long Form Content”
 Great for Q&A, FAQ
 Link to Social Media
 Use Pictures &Video

14.  Video
 www.YouTube.com
 CreateYour OwnVideo
 “Favorite”Videos you Like
 Post on social Media
 BuildYour OwnYouTube Channel
▪ SearchYouTube to see how

15.  Google Plus
 www.Plus.Google.com
▪ aka Google+ and G+
 SEO Reasons
▪ Link your Google+ page to your web site
 ClaimYour digital Real-estate
 2nd Larges Social Media Network as of Jan 13

16.  www.HootSuite.com
 Set up your Social Command Center
 UseThe Share button
 Link Social Media Sites, But…
 Editorial Calendar
 Voice Mail to Email to Post
 Who answers the phone?

17. 1. Decide on your goals and intent.
2. Determine the right tools for you.
3. Decide how much you want to share.
4. Build a community of supporters.
5. Use key words.
6. Link resources.

18.  Groundswell by Charlene Li and Josh Bernoff,
 Linchpin by Seth Godin
 Failing Forward by John C Maxwell
 ReWork by Jason Fried & David Heinemeier Hansson
 Social Media 2.0 by J.R. Atkins

19. Thank you for attending:
Social Media and your Career
What do I do?
1. Conference Presentations/Workshops
2. Executive Briefings – 1:1 or small groups
3. Marketing Projects: Social Media, Mobile
App, Websites, Email Marketing
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