In this workshop, we take a look at how Social Media affects your circles of influence - the people and events that surround you and shape you.
As you look at your carrier and your life, consider what is influencing you at this stage of your life.
a. What are you reading?
b. What media are you consuming?
c. Who do you associate with or spend time with?
d. What conversations do your repeat with others and yourself?
2. What is Social Media?
Circles of Influence Model
3 Keys to Social Media
The Big 5+1: LI, FB,T, B,V & G+
The Ones toWatch
Online Marketing Model
Details of the Big 5+1
How to Keep Up
Getting Results
Resources
3. Social media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual
communities and networks
Social media differentiates from traditional/industrial
media in many aspects such as quality, reach,
frequency, usability, immediacy, and permanence.
Social media has positive effects such as allowing the
democratization of the internet while also allowing
individuals to advertise themselves and form
friendships.
4.
5. 1. Be Interesting
2. Content is King
3. Give to Get
How to do you get recognized and
acted upon it in all of the noise?
9. LinkedIn
www.LinnikedIn.com
CompleteYour Profile
An Effective Summary
Add a Photo (It’s About the Relationship)
Join Groups
Add URLs to each section
Your Company Page
▪ Use the Same Company Name
10. Facebook
www.Facebook.com
CompleteYour “About” (like a LinkedIn Profile)
Time Line
Add Pictures &Video
Company Page
▪ Regular Updates
▪ Rich Media
11. Twitter
www.Twitter.com
Research
▪ Single Search: http://search.twitter.com
▪ Search for key word +Twitter
Publish
▪ Post fromTwitter or phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com
12. Blogging
Similar to Journals with Comments
www.WordPress.com
www.blogger.com
“Long Form Content”
Great for Q&A, FAQ
Link to Social Media
Use Pictures &Video
13. Video
www.YouTube.com
CreateYour OwnVideo
“Favorite”Videos you Like
Post on social Media
BuildYour OwnYouTube Channel
▪ SearchYouTube to see how
14. Google Plus
www.Plus.Google.com
▪ aka Google+ and G+
SEO Reasons
▪ Link your Google+ page to your web site
ClaimYour digital Real-estate
2nd Larges Social Media Network as of Jan 13
15. www.HootSuite.com
Set up your Social Command Center
UseThe Share button
Link Social Media Sites, But…
Editorial Calendar
Voice Mail to Email to Post
Who answers the phone?
16. 1. Decide onYour Goals and Intent.
2. Determine the RightTools forYou.
3. BuildYour Brand’s Personality.
4. Content is King!
5. Use KeyWords.
6. Link Resources.
7. BuildYour Community.
It’s all about relationships !
17. Socialnomics by Erik Qualman
Inbound Marketing Brain Halligan & Dharmesh Shah
Social Media 2.0 by J.R. Atkins
Mashable (Blog on Social MediaTrends)
HubSpot (Content Marketing Specialist)
18. Thank you for attending:
UnderstandingYour Circles Of Influence
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Download this presentation at:
www.SlideShare.net/JRatkins