Facebook has shifted from a “nice to do” to a “must do” to market your business, and Video is the most talked about tool to boost your business. This workshop will focus on using these tools to grow your business:
Facebook
• Utilizing the functions of Facebook Pages
• How to develop a following (building a community)
• The Role of Video on Facebook
• The Daily conversation of Facebook
• Facebook Ads, promoted stories and pages
• Info-graphics and Graphic Images
Video
• Where to start with Video
• Low, Moderate and Professional Cost Structures
• Where to Post Video
• What to say in your video
• Types of Videos
• Tools for Video
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
1. Download this presentation at:
www.SlideShare.net/JRatkins
By J.R.Atkins, MBA
Author, Speaker & Consultant on
Social Media, Mobile Apps, Sales & Marketing
Using Facebook &Video
to Grow your Business
Sponsored by Guild Mortgage of Temple
Cindy Southerland & Richard Garza
2. Workshop Agenda
I. Social Media Foundation
II. Facebook for Business
Exercises
III. Video for Business
Exercises
IV. Final Q&A and Resources
3. I. Social Media Foundation
3 Keys to Social Media Success
1. Be Interesting
2. Content is King
3. Give to Get
5. A Social Media Model
Web Site
Blog
LinkedIn Facebook
Twitter
YouTube
6. II. Facebook for Business
Facebook Agenda
Set up your Facebook Page
Utilizing the functions of Facebook Pages
How to develop a following (building a community)
The Role ofVideo on Facebook
The Daily conversation of Facebook
Facebook Ads, promoted stories and pages
Info-graphics and Graphic Images
7. Set up your Facebook Page
https://www.facebook.com/about/pages
10. Building a Community
Start with what you have
The 3 Keys to Social Media Success
Cross Market with other media
Offer People to “Join the Conversation” by
liking your page
One Relationship at a time
Promoted Pages & Stories
14. The role ofVideo in Facebook
It’s the next best thing to being there!
Upload
Record
YouTube
15. The daily conversation
Think of it as email, but others can & will
see it and they can join the conversation
Similar to Blogging
Conversational, not selling
Building Relationships
Is your Service Department Ready?
Make time to communicate
16. Facebook Exercise
Go to your Facebook Page
Cover Page
Logo/Picture
About
# Likes
Post a Story
Promote a Story?
18. Video Agenda
Why is video so important
Where is video used
3 Methods to creating video
What to & show in your video
Cost
III. Video for Business
19. Why isVideo so Important
Next best thing to being there
Once we meet, they buy
Visual Society
1 min, vs longer
20. Where to use video
Facebook
Twitter
Google +
LinkedIn
YouTube
Vimeo
Instagram
Snapchat
Websites
21. 3 Methods to CreatingVideo
Self Made – Phone or Camera, no or little editing
Semi Professional – Camera, Mic, Lights, Green Screen,
editing
Professional – Multi Camera, Multiple Lights, Multiple
Mics & Recorder, Green Screen, Lots of editing, an eye
for Film, Experience
22. Video Cost
Self Made - $0 and time
Semi Professional - $250-$1500
Professional - $1500-$5000+
26. Resources
Groundswell by Charlene Li & Josh Bernoff
Content Rules by C.C. Chapman
Facebook Marketing by Steve Holzner
The Thank You Economy by Gary Vanderchuck
Social Media 2.0 by J.R. Atkins
Mashable.com (blog and Facebook updates)
27. Thank you for attending:
Using Facebook &Video
to Grow your Business
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Services/Projects: Social Media, Mobile
Apps, Sales & Marketing,Websites
Download this presentation at:
www.SlideShare.net/JRatkins