The journey of visiting the Pub or even trying on of the brews on tap or grabbing a six pack at a grocery store. Only sold in Michigan
Gain more of a following. Use buzz words. Create a # for the contest.Promote checking in at the Pub in Bellaire as well as working with local restaurants/bars that serve Shorts. If they check in 6 times you get a free pint. Shorts to create a “Pure Michigan” commericial for beer
Start campaign, May 30thSubmissions begin June 13th (both recipes for new sandwiches and new brew flavor ideas.)Voting for Beer ends July 30thVoting ends for sandwiches August 6th Top 3 for both will be at the Antrim County Fair on Aug 11th Judges will make final decision.Both the sandwich & beer will be served at the Pub for the next year.
How the promotion will help.
Measuring a marketing plan is the most important part of the campaign.
Short’s is short of money. So most of the campaign will be done by employees and every extra hand that can be found.