Why most scientific and technical presentations fail ? and how we can achieve better, successful presentations.

1. Do we need betterpresentations ?

2. José Ramón Macías Biocomputing UnitCNB-CSIC

3. my position

4. GOOD-BAD examples my position

5. GOOD-BAD examples gathering the good ones my position

6. GOOD-BAD examples gathering the good ones my position your questions

7. handoutsgiven GOOD-BAD examples gathering the good ones my position your questions

8. Do we need betterpresentations ?

9. Yes, we do

10. remember ?he got one

11. for a PowerPoint ? got crazy ?

12. most scientific-technicalpresentations fail

14. most scientific-technicalpresentations fail

15. Why ?

16. Fact ! Most presentations fail

17. how much is“most”

18. BAD GOOD

19. myPowerPoint BAD GOOD

20. really bad 9091 tolerable good 100% BAD GOOD

21. myPowerPoint BAD GOOD

22. Why ?

23. effectivecommunicationis getting the message to the audience

25. we want shortsimplelegibleengaging we get longboringbad slidesmeaningless

26. nobody pays attention to boringthings

27. without an audienceyou don’t have a presentation

28. present data without preparingthe audience enough

30. projecting slides no one reads

31. Seven Questions to Knowing Your Audience 1 What are they like? Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day. 2 Why are they here? What do they think they’re going to get out of this presentation? Why did they come to hear you? Are they willing participants or mandatory attendees? This is also a bit of a situation analysis. 3 What keeps them up at night? Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer a solution. Insert a representative picture or illustration of an audience member in this rectangle. It helps to put a face on the audience. 4 How can you solve their problem? What’s in it for the audience? How are you going to make their lives better? 5 What do you want them to do? Answer the question “so what?”—and make sure there’s clear action for your audience to take. 6 How can you best reach them? People vary in how they receive information. This can include the set up of the room to the availability of materials after the presentation. Give the audience what they want, how they want it. 7 How might they resist? What will keep them from adopting your message and carrying out your call to action? © duarte.com 2008

32. slides that no one will remember

34. prepared under pressure

35. we can learn (with little effort)

36. “las cuatro o cinco cosas que, a lo largo de toda una vida, he podido desaprender. Son mucho más importantes que las cosas que he aprendido.” - Eduard Punset

37. Do we reallyneedto use slides

38. why we use PowerPoint,when we want to use Word

39. Presentationlife cycle

40. Planning

41. 1. analyzing the audience

42. their needs

43. theirattitude

44. their level ofknowledge

45. environment

46. demographic information

47. 2. develop yourPosition-Action-Benefit

48. state yourposition

49. action

50. theirbenefit

51. 3. brainstorm for mainidea

52. mainidea

53. 4. statesub-topics

54. 5. developintroduction&conclusions

55. 5. developintroduction&conclusions

56. Memorableopening argument #1 argument #2 argument #3 Memorableclosing

57. 6. find apreview / review sentencefor the main idea

58. as in the saying… tell them what you’re going to tell themtell themthen, tell then what you told them

59. 7. develop slides or other visualaids

60. 8. develophandouts

61. Design

62. put your old slides in a newcontainer

63. this one is perfect

64. Life after deathby PowerPoint - DON McMILLAN

65. Judo-way use the slideware the

66. “ Don’t be a cheetah” - Paula Tesch @ Duarte.blog

67. Start with a pencil, not a mouse

68. Rule of Thirds

69. their needs

71. use font types to emphasizethe message

72. Contrasthelp toemphasize

73. use font sizes everybodycan read

74. Fact ! Ability to maintain attention is limited

75. really !?

76. Fact ! attention is limited at 20 minutes chunks

77. Keep It Short

78. But please, please, please, keep It Simple!

79. presenting data is not throwingyour numbers on screen

80. there are better alternativesto tables

81. 1 PB NGSproduces (approx.)one giga base pair of sequence data, with files in the order of 100-200 GB. 1.000 TB EVERY RUN !!! 1.000.000 GB 1.000.000.000 MB 1.000.000.000.000 KB 1.000.000.000.000.000 byte

82. WORLDWIDE DATACENTERS NOW ACTUALLY CONSUME AS MUCH ENERGY AS SWEDEN

86. Something to avoid: abused graphs

87. rather, be creative andsearch for simplicity. didn’t gave an answer didn’t know what a BLOG is !!!

89. Some statistics… thesedon’t visit blogsregularly

90. Blogs visitors value diversitythe most uncensored diversity spontaneity

91. Blogs visitors value diversitythe most spontaneity diversity uncensored the touch of humor here…

93. one tenth of the EMDB entries are virus structures - February 2009

94. 1 out of 3 structures are covered by more than one entry. - February 2009 1/3

95. “value in a slide is not in the amountof information that contains, but the clarity to transmitthe message.” - Nancy Duarte

105. OK. But I’m not a DISIGNER Myth !

106. “Design is too important to be left to designers” - Raymon Loewy“The Father of Industrial Design”

107. “color should be used in the same way that type and size is used: to emphasizeimportance, not decorate a page.” - Alexander White

109. using clip-artlooks not professional, really

111. resources in handoutslater

112. red When in doubt, make it If you are still in doubt, make it - Ivan Chermayeff big

113. “From the audience's point of view, the question is: Why the bloody hell does this matter? Clarify that and you're on the right track.” - Garr Reynolds

114. “From the audience's point of view, the question is: Why the bloody hell does this matter? Clarify that and you're on the right track.” - Garr Reynolds

115. “like it or not, people are going to judge you by your cover.” - Nancy Duarte

116. “like it or not, people are going to judge you by your cover.” - Nancy Duarte

117. “color should be used in the same way that type and size is used: to emphasize importance, not decorate a page.” - Alexander White

118. “color should be used in the same way that type and size is used: to emphasize importance, not decorate a page.” - Alexander White

119. “color should be used in the same way that type and size is used: to emphasize importance, not decorate a page.” - Alexander White

120. “If letters are the clothes that words wear, then it surely follows that there must be as many typefacesas there are voices, languages, and emotions.” - Erik Spiekermann

121. “The elevator test: If your audience could rememberonly three things about your presentation, what would you want it to be?.” - Garr Reynolds

123. #3 Exposition

124. Don’t speak fast

125. Don’t speak fast

126. Don’t just give ’em the facts,give ’em a show! Entertainyour audiencewhile you informthem.

127. Just like dance moves, presentations need rehearsal.

128. practicepracticepractice

129. your Benefits

130. Are presentations worth the effort

131. your results will SHINE

132. smart will look

133. connectwith the audience

134. your message effectivelyreach the audience

135. guide and keep the attention

136. understand your audience your message

137. improve comprehensionand recall

138. act upon your audience your message

139. no more napsat your talks

140. no more boringseminars

141. get one, too

142. 99% presentations fail we can learn, (with little effort) they’ll take your messagehome