Date: Friday, 12 April 2013 / Time: 14:00 – 17:30 hs Workshop title: Design as a platform for innovation. Description: During four hours the facilitator is going to explain diverse tools to discover, design and deliver new products, services and business in a strategy. Facilitator: Ricardo Mejia Sarmiento, representative from Colombia. Target: SMEs, owners, entrepreneurs, designers or CEOs. Goal: It is a workshop that provides knowledge about different tools, approaches and techniques about design and innovation in order to discover opportunities, to design new concepts and to deliver products, services or new strategies and business. General structure: Step 1, discover. Observation, ethnography, and mind maps. Step 2, design. Ideation, conceptualization and prototyping. Step 3, deliver. Design, strategy and implementation plan. Deliverables: at the end the entrepreneur or the SMEs will have a general overview of this strategy, its portfolio, and a new set of products, services or (and) business.

1. / WORKSHOP /
KNOWLEDGE TRANSFER FOR
I N D U S T RY C O M P E T I T I V E N E S S .
*
I N N O VAT I O N
& DESIGN

2. R + +
/ R E S E A R C H / D E S I G N / I N N O VAT I O N /

3. R
RESEARCH
AND KNOWLEDGE

4. WHY
T H AT
WAY

7. K N O W L E D G E / E X P E R I M E N T AT I O N
U S E R O B S E R V AT I O N
PRODUCT PORTFOLIO
FUTURE PRODUCTS
COHERENCE

8. KNOWLEDGE + ENTRE PR E N E U R S H I P

9. / THE HEAD /
Knowledge + experimentation
THE RESEARCHER ENTREPRENOUR
I S A N O B S E RV E R A N D A N E X P L O R E R

10. C A S E S T U DY
SYNTHESIS
A N D T H E O RY
E X P L O R AT I O N ,
H I P OT H E S I S A N D
C L A R I F I C AT I O N

11. DESIGN
& DEVELOPMENT

12. / T H E TA I L · T H E M A N O U V E R /
U S E R O B S E R V AT I O N
S T R AT E G Y

13. HOW
DO DESIGN
WORKS

14. / O B S E R V AT I O N /
/ KEY POINTS /
/ IDEA /
/ CONCEPT /
/ S T R AT E G Y /
/ PRODUCT /

15. / H O W TO D E T E C T P R O B L E M S A N D O P O RT U N I T I E S /
PA S I V E ACTIVE
O B S E R V AT I O N O B S E R V AT I O N
b b
/ O B S E R V AT I O N /

16. / KEY POINTS /

17. / IDEA /

18. / CONCEPT /

22. / S T R AT E G Y /

23. / PRODUCT /

24. / THE BODY I /
Product Portfolio
E X P L O R AT I O N A N D S T R AT E G Y

25. H O W
TO SET UP
DESIGN

26. PRODUCT DESIGN DESIGN
DESIGN PROCESS INTERVENTION

27. / S U S TA I N A B I L I T Y A N D I N T E L L I G E N T D E S I G N /

28. ¿ ?

29. / S T R AT E G I C /
/ O P E R AT I V E /

30. O B S E R V AT I O N
+
C O M PA N Y A N D
C R E AT I O N S
(Products, ser vices, business...)
USER

31. I N N O V AT I O N
AND COMPETITIVITY

32. HOW
TO PLAN

33. / THE BODY II /
Future products
FUTURE SCENARIOS,
T I M E A N D S T R AT E G Y

35. / I N C R E M E N T A L I N N O V AT I O N /
/ R A D I C A L I N N O V AT I O N /
// UNUSUAL CONECTIONS //
/ / E X P E R I M E N T AT I O N / /

36. / PRODUCT /

37. / PROCESS /

38. / O R G A N I Z AT I O N /

39. / COMERCIAL · FINANCIAL/

40. / BRAND IMAGE /
( EXTERNAL )
/ A C T C O N S I S T E N T LY /
( BUSINESS SPIRIT )
/ BRAND IDENTITY /
( INTERNAL )

41. / SKIN /
BRAND IDENTITY

42. ( Bi )
Brand identity
R + +