Clash is an alternative music magazine first published in 2004 that targets alternative music and fashion fans. It uses several design conventions for its covers and contents pages, including a prominent masthead to grab attention, cover lines to highlight stories, and relevant images to entice readers. Throughout the magazine, Clash maintains a consistent modern house style. Its contents pages use columns and varying sizes to show story importance. The case study analyzes Clash's design to inform the creation of a new magazine, noting bold colors, simple layout, and inclusion of a "puff" teaser as desirable elements.

1. Case Study “Clash”
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2. Clash Facts
 Title:- Clash
 First Published:- 2004
 Target Audience: For alternative music fans and fashion
fans. The target audience for this magazine also competes
with mine as the audience is also looking for new music and
new artists.

3. “Clash” Cover
 Masthead:-
 The Clash masthead is in the center of the magazine and it is also the
biggest text on the page as it instantly grabs the audiences attention,
which is also a convention of a magazine front covers.
 Cover Lines:-
 Cover lines are another convention of magazine covers as they are there
to give information about stories inside the magazine. On this magazine
they are used to highlight the name of the artist on the front and to pull
the reader in.
 Puff:-
 A puff is used at the top of the magazine cover above the masthead to
pull the reader in to want to read more normally offering a free service
or merchandise for the reader when they buy the magazine.
 House style:-
 All magazines follow their own house style, which is their own theme
that runs throughout the magazine. Weather it be modern or rustic
every page will contain an element of it including the cover.
 Main Image:-
 The main image on this magazine is he main focus of the cover like all
magazines as you want it to pull the reader in. The image is normally
about the biggest story in the magazine.

4. “Clash” Contents
 Contents Title:-
 The contents title in this magazine is across two pages to
indicate to the reader that the two pages are the contents.
The title of the page also continues with the house style of
a modern theme.
 Columns :-
 In the most magazine the contents page is designed into
columns to make it easier for the reader to find what they
are looking for in the magazine. Which sometimes like in
Clash they are varied in size, to show the importance of
the story.
 Relevant images:-
 The images on the contents page often relate to the most
popular stories in the magazine as it grabs the readers
attention and makes them want to read the story.
 House Style:-
 All contents pages follow the house style of the magazine
so if you were to take away the front cover for example
you would still be able to tell what magazine it is from, just
from its layout and design.

5. “Clash” Double Page
 Clash uses there contents as a
double page spared.
 There double page spread follows
there house style and simple layout
that is easy for the audience to
follow. Which is essential for
keeping the audience infested in the
magazine.

6. What I want to use on my
magazine
I would like to use the bold colours and the
simple design on my magazine as it attracts
my target audience and have a very simple and
visually pleasing look to the magazine.
Finally I would like to include the same idea
of a “Puff” at the top of my magazine.