In light of Google's algorithm updates over the past few years, content marketing has become one of the most ubiquitously discussed strategies in digital. It is considered so important, that Seth Godin famously claimed "content marketing is the only marketing left". During this webinar, Kelvin Newman, reveals 15 tools and techniques that will have a positive impact on your content marketing performance.

1. © Emarketeers 2007
15 Tools & Techniques to Increase
the Success of Your Content
Marketing
Kelvin Newman - Founder, Rough Agenda

3. Gartner Hype Cycle

4. Exceptional content takes
all the rewards

5. Content Marketing is
all the marketing
that’s left.
Seth Godin
http://lor3nzo.com/

6. THEME
Ed.ward

7. Tribes
kenjonbro

8. Hook
iPeat

9. Engaging Content

10. Marketing

11. Evaluation

12. Buffer
Schedule and plan you content for the best possible time
https://bufferapp.com/

13. BlueNod
Visualise the interactions around a hashtag or topic
http://bluenod.com/

14. Tweet Binder
Find the influential Tweeters around a topic
http://www.tweetbinder.com/

15. Klout
Save time and effort finding great content to share.
http://klout.com/#/create

16. Bottlenose
Tap into and understand the Zeitgeist
http://bottlenose.com/

17. BuzzSumo
Identify the most shared links and key influencers for any topic

18. Social Crawlytics
Learn from your competitors content success stories
https://socialcrawlytics.com/

19. FollowerWonk
Find the overlaps between influencers in your space.
https://followerwonk.com/

20. Google Trends
Understand the seasonality in content demand.
http://www.google.com/trends/explore

21. Uber-suggest
Discover long-tail content ideas driven by demand.

22. Five Second Test
Quick & cheap feedback on your content design ideas
http://fivesecondtest.com/

23. Google Consumer Surveys
Get insightful statistics & research for not much money.
https://www.google.com/insights/consumersurveys/home

24. Real Time Board
Manage ideas and concepts with a Virtual Whiteboard.
https://realtimeboard.com/

25. Image Raider
Find people sharing your visual content.
http://www.imageraider.com/

26. Google+ Ripples
See how Content Spreads whilst on Google+
https://plus.google.com/ripple/details?url

27. © Emarketeers 201427April 10, 2014
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